You know that post-launch pit in your stomach?

All those registrants showed up… and then ghosted at checkout? 😬

This week, Taylor and Diana flip the script on “no.”

You’ll see why your non-buyers aren’t rejection—they’re near-buyers on their own timeline.

We’ll unpack the psychology of timing, the follow-up moves that turn ghosted checkouts into future clients, and the always-on systems that keep your warmest leads… warm.

You’ll Learn

• Why a “no” today really means “not yet”
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• How low-ticket offers become high-ticket sales
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• How to keep momentum alive with downsells, micro-yeses, and follow-up automations
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• The truth about fake urgency (and what to do instead)
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• How to read your post-launch data without spiraling into drama
• 
  

04:10 $47 mini → $12,000 program: a real example of nurture that works

06:19 Timing vs. rejection: the belief shift that changes everything

07:05 Ditching fake urgency and meeting buyers when they’re ready

08:15 Keeping momentum with downsells, mini-offers, and micro-yeses

09:16 “Everywhere” without burnout: automated post-launch follow-up

11:13 Data over drama - using the numbers (not emotion) to drive decisions

12:05 What your metrics actually mean

14:36 Recap + the biggest reframe: non-buyers are your goldmine

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable,...

If you’ve ever said “I just need a bigger list and my launches will finally take off,” this episode is your gentle (but firm) intervention.

Because… no.

Not all subscribers are buyers. Some are browsing, some are collecting freebies... And a list full of those? It’s like running a boutique for people who only ever “try things on”.

In this episode of Launch Confidential, Taylor and Diana break down:

• Why list alignment beats list size every time
• The 3 sneaky ways your freebie might be attracting the wrong audience
• How your lead magnet quietly decides whether your next launch flops or flies
• The difference between browsers (DIY dreamers) and buyers (wallets ready)

You’ll also get access to a 3-minute self-check quiz to see if your list is full of future buyers or inbox squatters.

By the end of this episode, you’ll walk away knowing how to audit your freebie, align it with your paid offer, and start growing a list that actually converts.

Bottom line: It’s not how many people you attract. It’s who you attract - and your lead magnet is the bouncer at the door.

[00 : 00 : 55] The “bigger list” myth that keeps coaches stuck in launch limbo

[00 : 03 : 45] Why alignment beats size every single time

[00 : 05 : 20] Three ways your freebie quietly misfires

[00 : 07 : 20] Diana’s viral freebie flop (and what it cost her)

[00 : 08 : 40] Why your list is only as good as your lead magnet

[00 : 09 : 25] How aligned lead magnets create easier, higher-converting launches

[00 : 10 : 55] The belief shift: bigger isn’t better — aligned is better (even if it’s smaller)

[00 : 11 : 30] Take the quiz: is your list full of buyers or browsers?

“A big list full of the wrong people doesn’t make your launches easier, it just magnifies your frustration.” – Diana

“Browsers binge your content. Buyers bring their wallet.” – Taylor

“Alignment beats size every single time.” – Diana

“Your freebie is either building buyers or wasting your ad spend.” – Taylor

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round,...

Pouring all your ad spend into cold traffic…and wondering why results whiplash?

In this episode of Launch Confidential, Taylor & Diana break down why “more reach” isn’t the goal — warmer reach is. You’ll learn how to build an audience that already trusts you, and use between-launch seasons to turn lurkers into buyers.

Get a break down the numbers that have your launches feeling like Groundhog Day with cold, hard conversion data — and show you exactly how to stack your launch cycles with a higher ratio of people who are already halfway to yes.

You’ll learn:

• The conversion metrics that matter (and the ones that don’t)

• How to warm your list between launches without burning out

• Simple “micro-yes” offers that turn lurkers into ready buyers

By the end, you’ll see exactly how a smaller, warmer list beats a massive cold one — every single time.

[00 : 00 : 55] THE question: Why chase cold when warm converts 5x better?

[00:01:35] The data that explains why some launches flop and others crush

[00 : 02 : 00] “Crowded mall” vs. “dinner party” — the analogy that explains everything

[00 : 03 : 25] The math that proves size doesn’t matter (list size, that is)

[00 : 04 : 55] Why warm audiences make launches lighter — and your heart rate lower

[00 : 06 : 15] The real role of cold traffic — and how to make it work for you

[00 : 07 : 45] How to nurture between-launches (without posting daily)

[00 : 08 : 35] The $1-a-day awareness ad that keeps you visible year-round

[00 : 09 : 20] Why your “non-buyers” are actually your next buyers

[00 : 10 : 10] Mini-offers and micro-yeses — the bridge from lurker to loyal

[00 : 11 : 55] Quick recap — warm leads, steady nurture, predictable sales

“Stop chasing a bigger list. Chase a warmer list.” – Taylor

“Cold traffic is a megaphone in a mall. Warm traffic is a dinner party.” – Diana

“Your job isn’t to fill seats, it’s to pre-heat the room.” – Taylor

“Predictability lives in your runway, not your cart open.” – Diana

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or...