Still cramming all your trust-building, objection-handling, and closing into five frantic days?

Still treating cart close like “The End” instead of the starting gun for your next launch?

In this episode of Launch Confidential, Taylor and Diana reframe launch week as the receipt printer, not the whole business model. You’ll learn how to turn your runway into a system that nurtures, automates, and compounds so you stop relying on launch week heroics and start getting predictable results - that scale.

[00:01:05] What your “runway” actually is — and when it starts

[00:02:15] Launch Week’s real job: support decisions (don’t persuade)

[00:04:20] The 3 main jobs of your runway

[00:10:45] Automate post-launch follow-up and a simple downsell path

[00:13:15] Why ghosting warm leads kills momentum (and how not to…)

[00:14:35] The Five I’s content framework for between-launch content

[00:18:05] Cold vs. warm launches: why runway work pays off

[00:19:20] Quick recap + how to predict your next launch results

“Launch week isn’t where you prove yourself, it’s where ready buyers choose transformation.” – Taylor

“Cart close isn’t the end of your launch. It’s the start of your runway.” – Diana

“Buyers aren’t paying for more information, they’re paying for belief in their future.” – Taylor

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

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Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for marketing systems and strategies that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.