If you’ve ever said “I just need a bigger list and my launches will finally take off,” this episode is your gentle (but firm) intervention.

Because… no.

Not all subscribers are buyers. Some are browsing, some are collecting freebies... And a list full of those? It’s like running a boutique for people who only ever “try things on”.

In this episode of Launch Confidential, Taylor and Diana break down:

• Why list alignment beats list size every time
• The 3 sneaky ways your freebie might be attracting the wrong audience
• How your lead magnet quietly decides whether your next launch flops or flies
• The difference between browsers (DIY dreamers) and buyers (wallets ready)

You’ll also get access to a 3-minute self-check quiz to see if your list is full of future buyers or inbox squatters.

By the end of this episode, you’ll walk away knowing how to audit your freebie, align it with your paid offer, and start growing a list that actually converts.

Bottom line: It’s not how many people you attract. It’s who you attract - and your lead magnet is the bouncer at the door.

[00 : 00 : 55] The “bigger list” myth that keeps coaches stuck in launch limbo

[00 : 03 : 45] Why alignment beats size every single time

[00 : 05 : 20] Three ways your freebie quietly misfires

[00 : 07 : 20] Diana’s viral freebie flop (and what it cost her)

[00 : 08 : 40] Why your list is only as good as your lead magnet

[00 : 09 : 25] How aligned lead magnets create easier, higher-converting launches

[00 : 10 : 55] The belief shift: bigger isn’t better — aligned is better (even if it’s smaller)

[00 : 11 : 30] Take the quiz: is your list full of buyers or browsers?

“A big list full of the wrong people doesn’t make your launches easier, it just magnifies your frustration.” – Diana

“Browsers binge your content. Buyers bring their wallet.” – Taylor

“Alignment beats size every single time.” – Diana

“Your freebie is either building buyers or wasting your ad spend.” – Taylor

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round,...