In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

How organizations can deliver significant performance gains through strategic investment in marketing.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

For centuries, experts have argued that learning was about memorizing information: You're supposed to study facts, dates, and details, burn them into your memory, and then apply that knowledge at opportune times. But this approach to learning isn't nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn.

Hamlet, which dates from 1600-1601, is the first in Shakespeare's great series of four tragedies. In writing this extraordinary play, Shakespeare effectively re-invented tragedy after an interval of roughly 2,000 years - you would have to go back to the Greek dramatists of fifth century Athens to find anything of comparable depth and maturity. This production features the voice of Anton Lesser as Hamlet along with a full cast.

Sagara Sousuke isn't your typical high school student. He reads military enthusiast magazines; he responds to questions with "affirmative;" he brings grenades to school in his bag. Though everyone at school takes him for a hopeless military geek, Chidori Kaname thinks there might be something more to him. When their plane is hijacked in the middle of a field trip, Kaname's instincts will prove correct: Sousuke is an elite, mech-piloting mercenary... and he's here to protect her!

With an incredible number of 5-star reviews, Rich Dad Poor Dad has challenged and changed the way tens of millions of people around the world think about money. With perspectives that often contradict conventional wisdom, Kiyosaki has earned a reputation for irreverence and courage. He is regarded worldwide as a passionate advocate for financial education. His easy-to-understand audiobook empowers you to make changes now - and enjoy the results for years to come.

Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.

Interacting with people at work can be one of life’s greatest joys—and greatest frustrations. Some coworkers never trust us to do our jobs, or never respond to requests for information, or waste our time with dozens of unnecessary emails. The cost: our work results and personal sanity. How can you approach workplace interactions with more empathy and less resentment? How can you become more successful when working with “annoying” or “difficult” coworkers?

It’s 1984, and life has changed beyond recognition. Airstrip One, formerly known as Great Britain, is a place where Big Brother is always watching, and nobody can hide. Except, perhaps, for Winston Smith. Whilst working at the Ministry of Truth, rewriting history, he secretly dreams of freedom. And in a world where love and sex are forbidden, where it’s hard to distinguish between friend and foe, he meets Julia and O’Brien and vows to rebel.

Celeste Mason is the Pinterest stay-at-home supermom of other mothers’ nightmares. Despite her all-organic, SunButter-loving, free-range kids, her immaculate home, and her volunteering awards, she still has time to relax with a nice glass of pinot at the end of the day. The only thing that ruins it all is her workaholic, career-obsessed neighbor, who makes no secret of what she thinks of Celeste’s life choices every chance she gets.

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

Kit Darling is a maid with a snooping problem. She’s the “invisible girl,” compelled to poke into her wealthy clients’ closely guarded lives. It’s a harmless hobby until Kit sees something she can’t unsee in the home of her brand-new clients: a secret so dark it could destroy the privileged couple expecting their first child. This makes Kit dangerous to the couple. In turn, it makes the couple—who might kill to keep their secret—dangerous to Kit.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

＠S31.8.6 ニッポン放送「志ん生十八番」

＠S35.3.2 ニッポン放送「演芸くらぶ」

An astonishing technique for recovering and cloning dinosaur DNA has been discovered. Now humankind’s most thrilling fantasies have come true. Creatures extinct for eons roam Jurassic Park with their awesome presence and profound mystery, and all the world can visit them - for a price.

He is a brilliant math professor with a peculiar problem - ever since a traumatic head injury, he has lived with only 80 minutes of short-term memory. She is an astute young housekeeper - with a 10-year-old son-who is hired to care for the professor. And every morning, as the professor and the housekeeper are introduced to each other anew, a strange and beautiful relationship blossoms between them.

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This is an audio summary of Factfulness, an urgent and essential book that will change the way you see the world and empower you.

Why is compassion so powerful? Like many forms of spirituality and meditation, compassion practice has been shown by research to enhance your health, psychological well-being, relationships, and sense of purpose. "The unique quality of compassion," teaches Dr. Kelly McGonigal, "is that its benefits extend to the one who offers it, the one who receives it, and all those who witness compassion in action." With The Science of Compassion, this acclaimed researcher presents a practical workshop to help you understand what makes compassion work.

＠S33.2.2 ニッポン放送「お楽しみ演芸会」

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

Timeless Tales for Kids is an enchanting compilation of children's classic stories read by an all-star cast. Olivia Colman reads E. Nesbit's classic novel The Railway Children, a masterpiece in children's fiction wonderfully evoking a bygone age, packed with fun, excitement and adventure. Bill Nighy reads a much-loved children's classic, The Wonderful Wizard of Oz, which continues to delight young and old with its enchanting tale of witches, flying monkeys and magical shoes.

The original 1937 manuscript was written and edited with the assistance of Napoleon’s wife. In later years, the existing document was again edited by Dr. Hill. For example, the Foundation owns a 1958 edition that Hill edited personally. This did not lessen the book’s value in Hill’s judgment. Hill made the editing remarks in his own handwriting and the resulting 1960 edited edition has sold over 100 million copies making it the most read self-help book of all time.