検索キーワード： 事業開発

営業、編集、PR、プロモーション、社長業に大学教授。リクルートで、東京ガールズコレクションで、よしもと他で鍛え上げた“叩き上げのマーケ脳“を持つ著者が初めて書き下ろした観光業界のリアルを描いた衝撃作。

ＤＸ（デジタルトランスフォーメーション）の実現が提唱されて久しい。だが、ＩＴ技術を使ったシステム化に失敗した事例も数多い。「開発失敗」の悲劇はなぜ繰り返されるのか。

Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries. Drawing on this and their 15 years of research from Chile to India, Kenya to Indonesia, they have identified wholly new aspects of the behavior of poor people, their needs, and the way that aid or financial investment can affect their lives. Their work defies certain presumptions: that microfinance is a cure-all, that schooling equals learning....

マイクロソフト「Microsoft MVP（ＡＩ部門）」５回連続表彰。「船井財団グレートカンパニーアワード　ユニークビジネスモデル」受賞。「日本サービス大賞　地方創生大臣賞」受賞。

元ＮＥＣの伝説的な技術者であり開発・製造の第一人者がまとめた、半導体産業の入門書。複雑な産業構造と関連企業を半導体の製造工程にそって網羅的に解説。

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this audiobook, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

The IMF and World Bank were created to help countries survive financial crises and to help them develop into prosperous economic actors. But their 75-year track record shows the opposite: their loans and structural adjustment policies have plunged poor countries into impossibly large debt traps and forced the Third World to focus on producing goods for consumption in the West, instead of growing consumption and industry at home.

トヨタの利益の源泉である「原価企画」の全貌を初公開!トヨタでは、全社員が原価を意識した仕事をするため、仕事の質が向上しムダがなくなり、付加価値が生まれつづける仕組みがあります。

Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it's not an either-or choice - companies can create both profit and social value. The most successful companies don't target profit directly but are driven by purpose - the desire to serve a societal need and contribute to human betterment.

Five decades ago, The Limits to Growth shocked the world by showing that population and industrial growth were pushing humanity toward a cliff. Today the world recognizes that we are now at the cliff edge: Earth has crossed multiple planetary boundaries while widespread inequality is causing deep instabilities in societies. There seems to be no way out. Earth for All is both an antidote to despair and a road map to a better future.

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

Over the past three decades, population growth and global warming have forged on with a striking semblance to the scenarios laid out by the World3 computer model in the original Limits to Growth. While Meadows, Randers, and Meadows do not make a practice of predicting future environmental degradation, they offer an analysis of present and future trends in resource use, and assess a variety of possible outcomes.

In their book Abundance, best-selling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the best-selling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next 10 years of rapid technological disruption.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.