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Esteemed business school professors and renowned marketing consultants Alex Rovira and Fernando Trías de Bes have advised such multinational corporations as Bayer, Mercedes-Benz, Microsoft, Pepsi, and Sony. Written to counter the belief in blind chance, this international best seller is a simple yet profound fable that teaches us to stop waiting for good luck but to start cultivating the conditions that make success possible.

★エロが苦手だった女子大生がオナホD２Cを立ち上げ、成功するまでの全過程。

「勝ちに不思議の勝ちあり。負けに不思議の負けなし」 故野村克也監督で有名になったこの言葉。ビジネスにおいても同様に、勝ちパターンをマネしても再現性が乏しい一方で、負けパターンを回避するだけで、同じ失点をする可能性が大きく下げられます。 Youtubeで起業系コンテンツを見ていると、月収100万円達成は簡単なことのように思えますが、一方で個人事業主の廃業率は3年で62.4%(※)という現実があります。「このギャップはなぜ起...

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific...

In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.

The Leadership Principles have arguably been the most important part of Amazon's ability to scale its culture and customer impact over the past few decades. In this recording, Amazon CEO Andy Jassy explains his perspective on each of the 16 Leadership Principles and some things people may not know about them.

Over the years, as Warren Buffett's influence and affluence have grown, one thing has remained the same - his unpretentious, honest, and optimistic approach toward business and life. Now you can discover life's little secrets of success as revealed by the world¿s greatest investor.

上司の承認を得たり、部下に仕事を進めてもらったり、お客様にお買い上げいただいたり……ビジネスにおいて「相手の理解を得て、相手に動いてもらう」ことは必須のスキルです。

Hear Steve Jobs introduce the iPhone, Lee Iacocca hold forth on the topic of Japanese trade, Warren Buffett's thoughts on the financial future of America's youth, and Jack Welch at his final management meeting as CEO of General Electric. These are just four of the 14 speeches in this amazing collection.

This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments.

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.

・「もしかして、避けられてる？」・「突然、別れを切り出されたのはなぜ」 ・「嫌われているかもしれない」 ・「嫌われても接することを続けていれば、関係が良

After her first two weeks observing the problems at DecisionTech, Kathryn Petersen, its new CEO, had more than a few moments when she wondered is she should have taken the job. But Kathryn knew there was little chance she would have turned it down. After all, retirement had made her antsy, and...

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.

"Marketing AI" is a forward-thinking podcast that delves into the evolving world of artificial intelligence in the realm of marketing. Each episode offers insightful discussions on the latest trends, tools, and strategies that are shaping the future of marketing in the digital age. Listeners can expect to explore a wide range of topics, from AI-driven analytics to personalized marketing campaigns, all presented in an engaging and accessible format. The podcast aims to keep marketers, business owners, and tech enthusiasts well-informed and ahead of the curve in the rapidly changing landscape of

フランス生活やビジネス、読者で学んだことを配信します！ 聞いていただいた方が、 もっと楽しく、クリエイティブにビジネスを楽しめますように。 毎日の生活がもっとワクワクしますように。 プロフィール Saki クリエイティブディレクター、 ビジネスコーチ ＼フランス・パリから 　心が動くクリエイティブな仕事を／ クリエイティブなビジネスで 社会にインパクトを与える かっこいい大人たちが たくさんいる世界を目指しています パリ...

この番組は都内に住むアラサーサラリーマンの3人が、日常生活で思う不思議なことや生きていくうえで、ふと疑問に感じたあらゆるテーマについて、様々な角度から勝手に議論し、好き勝手に主張を言い合う番組です。 【出演】 ・とら　：1996年生まれ。東京都町田市出身。3度の転職を経て、現在は、人材業界のベンチャー企業で営業活動を行う。 ・きー　：1996年生まれ。東京都世田谷区出身。起業を目指し、現在は、企業のエネルギーに関...

静岡市のチーズケーキ専門店『すずとら』創業者、現在は夫婦で経営する『ITAMAE朝太郎』の女将である小川陽子が、悩める女性店舗経営者に送る応援型ポッドキャストです。美容サロン、飲食店、物販など様々な店舗を起業した経験から、今までの失敗談を含めてあなたの起業・店舗経営に役立つ魔法のエッセンスをズバッとお伝えします。 番組へのメッセージやご感想は公式LINEかメルマガへお気軽にご連絡ください。公式LINE：https://...

What is the secret of talent? How do we unlock it? This groundbreaking work from the New York Times bestselling author of The Culture Code and The Little Book of Talent provides readers with tools for maximizing potential in themselves and others. Drawing on cutting-edge neurology and firsthand...

Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns. It is a model that treats teams as the fundamental means of delivery, where team structures and communication pathways are able to evolve with technological and organizational maturity. In Team Topologies, IT consultants Matthew Skelton and Manuel Pais share secrets of successful team patterns and interactions to help listeners choose and evolve the right team patterns for their organization.

In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take - that is, net positive companies. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations. 

NATIONAL BESTSELLER Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere. “Ambitious and revelatory...

‘Just read it.’ Elon Musk The dramatic inside story of SpaceX ― the world's leading edge rocket company, whose charismatic and controversial founder now advises the White House SpaceX has enjoyed a miraculous decade. Less than 20 years after its founding, it boasts the largest...

The coauthors of the New York Times–bestselling Difficult Conversations take on the toughest topic of all: how we see ourselves Douglas Stone and Sheila Heen have spent the past fifteen years working with corporations, nonprofits, governments, and families to determine what helps us learn and...

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.

From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy but thrives, changing the...

You're trying to help - but is it working? There's a better way. In this powerful, practical audiobook, emotional intelligence expert Richard Boyatzis and Weatherhead School of Management colleagues Melvin Smith and Ellen Van Oosten present a clear and hopeful message. The way to help someone learn and change, they say, cannot be focused primarily on fixing problems, but instead must connect to that person's positive vision of themselves or an inspiring dream or goal they've long held.

「開運！大繁盛プレゼンテーション」は、あなたのビジネスを飛躍的に成長させるプレゼンテーションスキルを学べるポッドキャストです。無形商材を扱う方や士業、セミナー講師、プレゼンテーションやスピーチを行う人など、自分の魅力やサービスを効果的に伝えたい方に向けて、具体的で実践的なアドバイスをお届けします。プレゼンの構成やストーリーの作り方から、聞き手の心を動かすテクニックまで、豊富な実績を持つ...

For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well—or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining technical strategy, and raising everyone's skills. This in-depth book shows you how to understand your role, manage your time, master strategic thinking, and set the standard for technical work.