検索キーワード： 事業開発・起業

Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.

While politicians, entrepreneurs, and even school children could tell you that sustainability is an important and nearly universal value, many of them, and many of us, may struggle to define the term, let alone trace its history. What is sustainability? Is it always about the environment? What science do we need to fully grasp what it requires? What does sustainability mean for business? How can governments plan for a sustainable future?

What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world.

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

I Have a Dream is the story of 20 inspiring social entrepreneurs from India. They are committed to different causes, but they have one thing in common: a belief that principles of management can and must be used to achieve a greater common good. These stories say one thing loud and clear - change starts with one person, and that person could be someone next door. Someone like you.

China's Economy: What Everyone Needs to Know® is a concise introduction to the most astonishing economic growth story of the last three decades. In the 1980s, China was an impoverished backwater, struggling to escape the political turmoil and economic mismanagement of the Mao era. Today it is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America.

What's holding you back? Marshall Goldsmith is an expert at helping global leaders overcome their (sometimes unconscious) annoying habits and attaining a higher level of success. His one-on-one coaching comes with a six-figure price tag. But with this audiobook, you'll get Marshall's great advice without the hefty fee!

So you want to be a star at work? NLP is your ticket to excellence in every situation. With NLP you can aim higher, do more, and stand out from the crowd. How to Succeed with NLP tells you how. NLP (Neuro-Linguistic Programming)is the art and science of personal excellence.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel sanguinante oceano rosso della competizione, colmo di rivali che lottano per un potenziale di profitti sempre più ridotto. Ma quali prospettive di crescita potrebbero avere se, invece, operassero senza alcuna concorrenza, in uno spazio di mercato incontestato, dalle possibilità illimitate come quelle di un oceano blu?

It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope - revealing just such a burgeoning new economy where players from across the spectrum of business, government, philanthropy, and social enterprise converge to solve big problems and create public value.

Immer mehr Menschen gehen nach Feierabend ihren Leidenschaften nach und gründen "nebenher". Für ein solches "4-Stunden-Startup" braucht man kein Büro in Berlin und kein Venture-Capital, sondern bloß Neugier, Mut und Leidenschaft. Neben der Denkweise von Start-up-Gründern stellt Felix Plötz die Tools vor, um außergewöhnliche Ideen schnell und günstig zu testen und professionell umzusetzen.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

Penguin presents the unabridged, downloadable audiobook edition of #Girlboss by Sophia Amoruso, read by Sarah Jes Austell. The first thing Sophia Amoruso sold online wasn't fashion. It was a stolen book. At age 17 she was a dumpster-diving, shoplifting anarchist. By 29 she was the founder and CEO of Nasty Gal, a $100 million-plus fashion empire. Filled with brazen wake-up calls ("You are not a special snowflake"), frank observations ("Failure is your invention"), and behind-the-scenes stories....

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The audiobook showcases 35 riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends.

Today, you can learn from a simple, step-by-step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus, and if you just want a simple, step-by-step system to make money via the Amazon FBA program, then this audiobook is for you.

Separating fiction from fact, award-winning author Daniel Alef, tells the true story of Zuckerberg's meteoric rise and his indelible mark on the evolution of American culture through social networking and now advertising. The curly-haired wunderkind rubs elbows with Bill Gates, Warren Buffett, Rupert Murdoch, Donald Graham, and other prominent players in today's business, technological, and media world and is an emerging philanthropist.

Why are some people more successful in business than others? Why do some businesses flourish where others fail? Renowned business speaker and author Brian Tracy has discovered the answers to these profoundly puzzling questions. In this eye-opening practical audio guide, he presents a set of principles or "universal laws" that lie behind the success of business people everywhere.