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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

NEW YORK TIMES BESTSELLER Ever wish there was a step-by-step blueprint to design your life for financial freedom, lifestyle flexibility, and major impact? Are you ready to go from being stuck and complacent to courageous and capable of creating a business offering you the time and financial...

Skip the debt. Build the man. What if you could trade four stagnant years in lecture halls for four years of adventure—emerging as a debt free EMT, pilot, welder, web/app builder, rancher, and entrepreneur all in one? The Preparation is the field manual for young men (and the parents who love them) who know the old college formula is broken and want a roadmap that actually forges competence, confidence, and real world value.

What if your next customer didn't have a pulse, preferences, or patience for poor performance? In Machine Customers: The Evolution Has Begun, CX Evolutionist Katja Forbes reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.

The winners of the Nobel Prize in Economics upend the most common assumptions about how economics works in this gripping and disruptive portrait of how poor people actually live. Why do the poor borrow to save? Why do they miss out on free life-saving immunizations, but pay for unnecessary drugs?...

You started a business. But why? Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough? Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.

NAMED A BEST BOOK OF 2022 BY THE NEW YORKER National Bestseller * New York Times Editors’ Choice * Financial Times “Books to Read in 2022” A SABEW BEST IN BUSINESS BOOK AWARDS FINALIST A “deeply reported…bracingly written” (Walter Isaacson, bestselling author of Code Breaker) and...

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Whether you're a beginner or looking for an advanced guide, this valuable book will help you learn how to create an profitable and practical plan, find incredible deals, analyze properties, build a team, finance rentals, and much more—everything you need to start making millions from your investments.

Discover Proven Methods to Build Online Income Streams Using the Power of Artificial Intelligence — Even with No Tech Skills!

Books claiming to be the definitive guide to revenue operations are ignoring a key issue: companies aren’t really organized around revenue growth. In The RevOps Advantage: How to Maximize Your Revenue Teams’ Potential, Amy Osmond Cook, PhD, Ryan Westwood, and Bala Balabaskaran—three of technology's most accomplished go-to-market executives—share their groundbreaking approach to architecting teams with revenue growth at the core.

Transforme o ChatGPT em uma Máquina de Dinheiro vai além do hype, oferecendo estratégias comprovadas para construir um negócio online próspero. Você usará o ChatGPT e outras ferramentas de IA (como Sora, Nano Banana, Descript) para gerar renda com mais facilidade.

Armed with the hands-on guidance in From Panic to Profit: Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle, companies of any size and in any industry can pivot from panic to profit in a 100-day turnaround using just four steps: set the goal, develop the strategy, build the structure, and launch the action plan. To set the stage for the four steps, this book first empowers leaders to replace their fear, uncertainty, and doubt with confidence from segment-by-segment insights into their business, its customers, its products, and its markets.

中小企業診断士の國井有生佑が、学校を卒業し、あるいは会社を退職し自ら仕事を始めようとする人達に向けて作成したコンテンツ。

Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success details one of the largest and most formidable transformations in corporate history: to shift the foundations of work for IBM's nearly 400,000 employees and thousands of interdisciplinary teams across 180 countries and help them become more entrepreneurial, agile, and customer focused. Written by Phil Gilbert, IBM's former general manager of design and architect of this ambitious change effort, this book is part narrative and part field guide.

In Digital Impact: The Human Element of AI-Driven Transformation, Steve Lucas, a three-time CEO, discusses how organizations can integrate and automate systems to create incredible outcomes that benefit people. Lucas explains how this becomes possible when businesses solve the ubiquitous problems of digital fragmentation and data complexity, which have become even more pressing with the rise of artificial intelligence.

Are you looking to tap into the thriving renewable energy sector by offering essential maintenance services? 'How to Start a Solar Panel Cleaning Business' provides the necessary insights and guidelines to successfully launch, manage, and scale a solar panel cleaning business. This guide covers everything from understanding the importance of maintaining solar panel efficiency to developing effective marketing strategies and ensuring compliance with industry regulations.

Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be...

“This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than...