In this Quantum Business Book Club installment, we take George Orwell’s 1984 off the high school syllabus and drop it straight into your dashboard, your marketing, and your nervous system. This is not about predicting a nightmare. It is about understanding how language, attention, and fear are already shaping the way you build, lead, and create right now.You will walk through Winston’s world as a founder, not a bystander. The Ministry of Truth becomes your brand guidelines. Thoughtcrime becomes your unwelcome but necessary idea. Big Brother becomes every system that asks you to trade nuance for engagement. And then we flip it.We use psychology, behavioral economics, and a little bit of magic to turn Orwell’s warning into a strategy. You will leave with three simple but profound “magic spells” you can test in minutes. Not someday. Today.In this episode, we explore:- Why Orwell wrote 1984 as a love letter to language, not just a warning about tyranny- How dashboards, KPIs, and algorithms mirror the Ministry of Truth in your business- The real danger of doublethink for founders, leaders, and creators- Why attention is your scarcest resource and awareness is your greatest art- How awe, humor, and beauty quietly dismantle propaganda- The three practical “magic spells” from 1984 you can use in your business right now- The diary: reclaiming perception with honest record keeping- The paperweight: protecting the beautiful and “pointless” as rebellion- The secret language: building connection and sovereignty through words

In this soul-to-science conversation, we sit down with Nicole Ayres—founder of Jumpsuit, co-creator of the Jumpsuit Verse, and one of the architects of what she calls Business 3.0—to explore what happens when business becomes a living organism.Nicole shares her wild origin story: from founding a coffee shop in college before she even liked coffee, to surviving conversion therapy, to creative-directing global brands like Google and Microsoft, and finally building a multimillion-dollar decentralized agency run entirely by free agents.Together we unpack what it means to build a company that can evolve, die, and resurrect itself. We talk authenticity after indoctrination, the intersection of psychedelics and leadership, and how to build systems that protect aliveness instead of draining it.Topics include:How Jumpsuit scaled organically with zero employeesRituals that keep organizations alive (the annual “Re-Introduction Circle”)Business 3.0: profit as a by-product of alivenessAwakening in public: the next wave of leadership transparency