From ice storms in Appalachia to record-heat in Australia, it feels like we are all getting different weather, different news, different incentives, and different definitions of “right.” After the World Economic Forum headlines and the algorithmic hot-take buffet, we land on the real question.How do we price, hire, pay, market, and sell ethically when ethics are cultural, contextual, and constantly contested?In this episode, we build a simple, usable system for directive decisions that do not require certainty. We draw the red line (what we will not do), drop the anchor line (what we will always do), and create a flex line (what we can adjust without betraying ourselves). Then we turn values into “North Star coordinates” by naming what each choice costs and what it protects.

We’re in another biblical weather event, trees down, outages, and somehow businesses are still expected to run like nothing is happening. So today we’re talking about the thing under the thing.

What is “fair” anymore. Fair pay. Fair PTO. Fair expectations. Fair work ethic. Fairness as a feeling, fairness as a policy, fairness as the story we tell ourselves when we’re scared.

This is not “boss bad, worker good” or “workers lazy, bosses saints.” The binaries are dead. What’s left is the exchange.

In this episode, I’ll give you a simple framework to define the deal, revisit it regularly, and stop letting invisible rules create resentment, water-cooler politics, and burnout culture.