What if you don't discover who you are before you do the work? What if the work is how you become that person?A friend recently told me, "I was born through my work." And I haven't stopped thinking about it.We've spent decades asking what we want to do with our lives, what business we should start, what our purpose is, and who we're supposed to become. But there are things about ourselves we cannot discover through planning, journaling, or another vision board. Sometimes we have to meet reality and see who shows up.In this episode of You Know Everything, I'm exploring the relationship between work, identity, purpose, and personal evolution. How building businesses changes us. How responsibility creates capacities we didn't know we had. Why commitment isn't the same as overwork, and why leaving something successful doesn't mean we've failed.I'm also getting personal about my own relationship with work, the identities I've had to leave behind, what it means to give 110% without sacrificing myself, and why growth sometimes means becoming capable of holding more rather than doing more.Business 3.0 recognizes that businesses have lifecycles. So do we. And sometimes the most important thing a business creates isn't a product, a profit, or a legacy. It's the person we become through building it.**Your work creates the conditions that require a version of you who does not exist yet.**