Episode 255: The Trials + Tribulations of Business
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Episode 255: The Trials + Tribulations of Business
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If you’re trying to build a different kind of business, here’s the inconvenient part: you’re still building it inside the world that already exists.
You can make your business more adaptive, regenerative, decentralized, sovereign and co-creative, but you’re still working with people, institutions, laws, markets and nervous systems trained by Business 2.0. Including your own.
So what happens when there is no blueprint for the thing you’re trying to build?
Make the hypothesis. Run the test. Receive the signal. Adjust. Try again.
Keep what works. Compost what doesn’t.
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