Episode 254: How to Build a Business for Constant Change
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Episode 254: How to Build a Business for Constant Change
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Something changes. Your best employee leaves. A platform disappears. AI makes a $5,000 service possible in 30 seconds. Your customers stop responding. A storm hits. Or you wake up one morning and realize you fucking hate the business you built.
Business 2.0 treats those moments as problems to solve so everything can get back to normal. Except there is no normal to get back to.
In this episode, I’m getting into what it means to build a business that can actually metabolize change: disturbance capacity, emergence, regeneration, resilience, finite capacity, decentralized structure, and why sometimes the healthiest thing a business can do is die.
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