Dave Gerhardt built a career on getting people's attention. A self-proclaimed world-class copywriter, not because the writing is pretty, but because he knows how to get a point across.

On this episode of What's Your Process?, Dave breaks down his actual writing process: where he starts before typing a word, why he doesn't believe in writer's block, how he decides how much a piece of writing deserves to be sweated over, and why he'd rather ship something imperfect than sit on it forever.

Dave is the Founder of Exit Five, the community, content, and events company for B2B marketers.

Full show notes, links, and the video version: thecreativebrand.io/whats-your-process/getting-peoples-attention

Season 1 of What’s Your Process? is in the books and I wanted to share some of my favorite pieces of advice from the past 13 episodes.

Check out some quick takeaways from marketing leaders like:

• Jess Cook, https://www.linkedin.com/in/jesscook-contentmarketing
• Ross Simmonds, https://www.linkedin.com/in/rosssimmonds
• Eddie Shleyner, https://www.linkedin.com/in/eshleyner
• Tas Bober, https://www.linkedin.com/in/tasbober
• Katie Penner, https://www.linkedin.com/in/kathrynpenner
• Bill Macaitis, https://www.linkedin.com/in/bmacaitis
• Chris Bogue, https://www.linkedin.com/in/chris-bogue
• Mason Cosby, https://www.linkedin.com/in/masoncosby
• Brandon Jeffs, https://www.linkedin.com/in/brandohires
• Christina Garnett, https://www.linkedin.com/in/christinamgarnett
• Nish Patel, https://www.linkedin.com/in/nishp/
• Lashay Lewis, https://www.linkedin.com/in/lashaylewis
• Melissa Rosenthal, https://www.linkedin.com/in/melissarosenthal5

There’s plenty of more advice and processes across all of their episodes. All of which are live now!

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next

▶️ Youtube: https://youtube.com/@thecreativebrand_io

🎧 Spotify: https://open.spotify.com/show/6XqhRqbtMSAvj8Pl7TZF2x?si=blZ96u2kTumhgbpITszL7w

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-your-process/id1790102195

Whose process do you want to hear about in Season 2? Let me know in the comments!

It's the season one finale of "What's Your Process?" and yes... we're wearing mullets!

Melissa Rosenthal (Co-Founder, Outlever) teaches us all about disruption and being on the cusp of what's next. From employee #10 at BuzzFeed to Cheddar to ClickUp and now, as Co-Founder of Outlever, Melissa has proven time and again her ability to spot where the industry is headed and how to stay ahead as everything around us changes.

Melissa discusses the impact personal branding has had, how AI will shape the job market, and the power of combining technology with human relationships. She also reveals her thoughts on creating a sustainable competitive advantage and how you can do it too.

The Process:

0:00 Intro + wait… are those mullets?

3:21 What is one thing you’re world class at?

10:00 Look around and trust your gut

17:25 Start building and do what you can

23:12 AIs effect on what’s next

29:50 What’s your moat?

36:44 What’s next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next

▶️ Youtube: https://youtu.be/A4iYLQsrFyM

🎧 Spotify: https://open.spotify.com/episode/5LqTysb5JIstIuMyTzwrCv?si=3a84a1a99ef240d2

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-see-whats-next-with-melissa-rosenthal/id1790102195?i=1000704538369

👤 Melissa's Linkedin: https://www.linkedin.com/in/melissarosenthal5/

🌐 Outlever: https://www.outlever.com/

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

🫰 OhSnap!: https://ohsnap.agency

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process

When it comes to BOFU (you know, bottom of the funnel) marketing, there's no one better than Lashay Lewis (Founder of BOFU.ai). In this episode, Lashay shares her approach to building a BOFU strategy that converts and gives us a sneak peek into how she runs her business too.

Discover how Lashay's innovative process—including her custom-built dashboard and dynamic frameworks—has revolutionized the way she approaches content creation and client management. We cover everything from getting everyone aligned to repurposing and even how you're still sleeping on live chat.

The Process:

0:00 Intro + Gamifying your life

9:47 What is one thing you’re world class at?

10:10 Make sure your internal team is aligned

24:47 BOFU keyword research

35:37 Article creation

43:15 What’s next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/building-a-bofu-strategy

▶️ Youtube: https://youtu.be/jvGqdcYkMPo

🎧 Spotify: https://open.spotify.com/episode/2RpAVlly8CWKmeHaz56Fxx?si=8cb2ab1b83bd40cf

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/building-a-bofu-strategy-with-lashay-lewis/id1790102195?i=1000703678755

👤 Lashay's Linkedin: https://www.linkedin.com/in/lashaylewis/

🌐 BOFU.ai: https://bofu.ai/

🌐 Content Dashboard: https://authorityplug.com/content-dashboard

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

🫰 OhSnap!: https://ohsnap.agency

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process

You ever wonder how some people get what they want out of a conversation? In this episode of What's Your Process?, Nish Patel (TomorrowWithNish.com), host of the CreativeOps and Prompting Humans podcasts, shares how curiosity-driven conversations can shape our future.

Nish talks about the importance of being insatiably curious, thinking through the value of different ideas, and how to break free from societal expectations. He argues that as AI accelerates the pace of innovation and commoditization, our ability to have purposeful conversations will become increasingly crucial. He also claims we're gonna love meetings in 5 years! You're not gonna wanna miss this one.

The Process:

0:00 Intro + Why Nish is grateful for his disability

10:30 What's one thing you're world class at?

15:40 Be insatiably curious

23:31 Think through the value of your ideas

32:57 Stop trying to be enough for the system

38:08 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/creating-conversations

▶️ Youtube: https://youtu.be/HfRANfkg9J0

🎧 Spotify: https://open.spotify.com/episode/0GlCdgyXCIyW8SBDtejKlx?si=b7c1cc5db66f4e01

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/creating-conversations-with-nish-patel/id1790102195?i=1000702810583

🌐 Double Diamond: https://uxdesign.cc/how-to-solve-problems-applying-a-uxdesign-designthinking-hcd-or-any-design-process-from-scratch-v2-aa16e2dd550b

👤 Nish's Linkedin: https://www.linkedin.com/in/nishp/

🌐 TomorrowWithNish: https://www.tomorrowwithnish.com/

🎧 CreativeOps Podcast: https://open.spotify.com/show/2ZxHMWZMZmTLNXboqx6hPZ?si=fdb415ed685b4661

🎧 Prompting Humans Podcast: https://www.youtube.com/playlist?list=PLnmvKlkbr8BoRIe7gt818VyTH7Z17_-Ro

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process

Dive into the world of professional networking with Brandon Jeffs, Director of People and Talent at TLDR and host of The RevolTA podcast. Brandon tells us about life as a "professional dot connector,'" sharing how networking can open doors to incredible opportunities.

Whether you're an introvert or extrovert, you'll learn practical strategies for effective networking like how to leverage LinkedIn, understanding your own motivations, and what it means to show up for your network. If you're looking to get better at meeting people and getting what you want, check this one out.

The Process:

0:00 Intro and Dot Connecting

8:14 What is one thing you're world class at?

11:21 Understand your motivations

26:40 Show up

36:28 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-network

▶️ Youtube: https://youtu.be/aSSBD_62P6o

🎧 Spotify: https://open.spotify.com/episode/7KlmKVY2qFiT6thLKoQEyQ?si=89665bbf97a94dbb

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-network-with-brandon-jeffs/id1790102195?i=1000701814003

👤 Brandon's Linkedin: https://www.linkedin.com/in/brandohires/

🌐 TLDR: https://tldr.tech/

🎧 RevolTA Podcast: https://open.spotify.com/show/0HS4AlUh90jnX5y7OijO0H?si=f9045c463d07418b

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process

Let's talk about your customers. Are they feeling the love or do they only hear from you when it's renewal time? Christina Garnett is the Founder of Pocket CCO and the Author of "Transforming Customer-Brand Relationships" shares about the power of empathy in marketing, the impact of AI on customer interactions, and the critical balance between human touch and automation.

From building communities that make products 'stickier' to understanding the correlation between employee and customer experience, this episode is packed with actionable insights for marketers, business leaders, and anyone looking to have a better relationship with their customers.

The Process:

0:00 Intro and Book Announcement!!!

4:01 What is one thing you're world class at?

8:17 Do a full audit of your customer experience

13:57 Look for silos

26:15 Look for red flags

34:41 Define what customer-centric means to you

44:52 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/connecting-with-your-customers

▶️ Youtube: https://youtu.be/fI8OPqPNpO8

🎧 Spotify: https://open.spotify.com/episode/7nD0Pa61csd3bigJ7rrx6i?si=hbsu7QRrT6uDebrXOcmtJA

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/connecting-with-your-customers-with-christina-garnett/id1790102195?i=1000700820066

👤 Christina's Linkedin: https://www.linkedin.com/in/christinamgarnett/

🌐 Pocket CCO: https://www.pocketcco.com/

🎧 Fan of the Fans Podcast: https://open.spotify.com/show/31Qxn3vtLf8dgDHKm1Rfds?si=003dfbc742014615

🎧 The Woman's MBA Podcast: https://open.spotify.com/show/2zal42medIa8HnAxikWG1l?si=484dc45c51b94be69

📕 Transforming Customer-Brand Relationships: https://amzn.to/43UXti6

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process

In this episode of "What's Your Process?", Mason Cosby (founder of Scrappy ABM) shares his process for launching your first successful ABM (account based marketing) program from the ground up. He breaks down his proven 7-step Account Progression Model and shares his 4D Framework, both of which will help you build your ABM program without relying on expensive software.

From identifying potential pitfalls to offering actionable advice on aligning sales and marketing, Mason's approach emphasizes starting with existing resources and gradually scaling up. This process works to the point where as of recording Mason didn't even have bandwidth to take on more clients. If you're ready to get scrappy, check this one out.

The Process:

0:00 Intro + Brisket Talk

3:25 What is one thing you're world class at?

5:16 Identify why ABM might fail in your organization

17:00 Mason's Account Progression Model

20:29 Build a strategy against the Account Progression Model

27:45 The 4D Framework

35:17 Do it!

37:00 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/launching-your-first-abm-program

▶️ Youtube: https://youtu.be/uwBXkHbNKrI

🎧 Spotify: https://open.spotify.com/episode/5Ur4yT0TWCCAVZ4cVK52EY?si=b10cf2d3a6824082

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/launching-your-first-abm-program-with-mason-cosby/id1790102195?i=1000699719825

👤 Mason's Linkedin: https://www.linkedin.com/in/masoncosby/

🌐 Scrappy ABM: https://scrappyabm.com/

🎧 Scrappy ABM Podcast: https://podcasts.apple.com/us/podcast/scrappy-abm/id1693508482

✉️ Scrappy ABM Newsletter: https://scrappyabm.com/newsletter

💎 UserGems Scrappy ABM Masterclass: https://www.usergems.com/scrappy-abm/lesson-1-why-80-of-abm-programs-fail

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process