It's the season one finale of "What's Your Process?" and yes... we're wearing mullets!

Melissa Rosenthal (Co-Founder, Outlever) teaches us all about disruption and being on the cusp of what's next. From employee #10 at BuzzFeed to Cheddar to ClickUp and now, as Co-Founder of Outlever, Melissa has proven time and again her ability to spot where the industry is headed and how to stay ahead as everything around us changes.

Melissa discusses the impact personal branding has had, how AI will shape the job market, and the power of combining technology with human relationships. She also reveals her thoughts on creating a sustainable competitive advantage and how you can do it too.

The Process:

0:00 Intro + wait… are those mullets?

3:21 What is one thing you’re world class at?

10:00 Look around and trust your gut

17:25 Start building and do what you can

23:12 AIs effect on what’s next

29:50 What’s your moat?

36:44 What’s next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next

▶️ Youtube: https://youtu.be/A4iYLQsrFyM

🎧 Spotify: https://open.spotify.com/episode/5LqTysb5JIstIuMyTzwrCv?si=3a84a1a99ef240d2

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-see-whats-next-with-melissa-rosenthal/id1790102195?i=1000704538369

👤 Melissa's Linkedin: https://www.linkedin.com/in/melissarosenthal5/

🌐 Outlever: https://www.outlever.com/

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

🫰 OhSnap!: https://ohsnap.agency

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process