Let's talk about your customers. Are they feeling the love or do they only hear from you when it's renewal time? Christina Garnett is the Founder of Pocket CCO and the Author of "Transforming Customer-Brand Relationships" shares about the power of empathy in marketing, the impact of AI on customer interactions, and the critical balance between human touch and automation.

From building communities that make products 'stickier' to understanding the correlation between employee and customer experience, this episode is packed with actionable insights for marketers, business leaders, and anyone looking to have a better relationship with their customers.

The Process:

0:00 Intro and Book Announcement!!!

4:01 What is one thing you're world class at?

8:17 Do a full audit of your customer experience

13:57 Look for silos

26:15 Look for red flags

34:41 Define what customer-centric means to you

44:52 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/connecting-with-your-customers

▶️ Youtube: https://youtu.be/fI8OPqPNpO8

🎧 Spotify: https://open.spotify.com/episode/7nD0Pa61csd3bigJ7rrx6i?si=hbsu7QRrT6uDebrXOcmtJA

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/connecting-with-your-customers-with-christina-garnett/id1790102195?i=1000700820066

👤 Christina's Linkedin: https://www.linkedin.com/in/christinamgarnett/

🌐 Pocket CCO: https://www.pocketcco.com/

🎧 Fan of the Fans Podcast: https://open.spotify.com/show/31Qxn3vtLf8dgDHKm1Rfds?si=003dfbc742014615

🎧 The Woman's MBA Podcast: https://open.spotify.com/show/2zal42medIa8HnAxikWG1l?si=484dc45c51b94be69

📕 Transforming Customer-Brand Relationships: https://amzn.to/43UXti6

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process