In this episode of "What's Your Process?", Mason Cosby (founder of Scrappy ABM) shares his process for launching your first successful ABM (account based marketing) program from the ground up. He breaks down his proven 7-step Account Progression Model and shares his 4D Framework, both of which will help you build your ABM program without relying on expensive software.

From identifying potential pitfalls to offering actionable advice on aligning sales and marketing, Mason's approach emphasizes starting with existing resources and gradually scaling up. This process works to the point where as of recording Mason didn't even have bandwidth to take on more clients. If you're ready to get scrappy, check this one out.

The Process:

0:00 Intro + Brisket Talk

3:25 What is one thing you're world class at?

5:16 Identify why ABM might fail in your organization

17:00 Mason's Account Progression Model

20:29 Build a strategy against the Account Progression Model

27:45 The 4D Framework

35:17 Do it!

37:00 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/launching-your-first-abm-program

▶️ Youtube: https://youtu.be/uwBXkHbNKrI

🎧 Spotify: https://open.spotify.com/episode/5Ur4yT0TWCCAVZ4cVK52EY?si=b10cf2d3a6824082

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/launching-your-first-abm-program-with-mason-cosby/id1790102195?i=1000699719825

👤 Mason's Linkedin: https://www.linkedin.com/in/masoncosby/

🌐 Scrappy ABM: https://scrappyabm.com/

🎧 Scrappy ABM Podcast: https://podcasts.apple.com/us/podcast/scrappy-abm/id1693508482

✉️ Scrappy ABM Newsletter: https://scrappyabm.com/newsletter

💎 UserGems Scrappy ABM Masterclass: https://www.usergems.com/scrappy-abm/lesson-1-why-80-of-abm-programs-fail

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process