Dave Gerhardt built a career on getting people's attention. A self-proclaimed world-class copywriter, not because the writing is pretty, but because he knows how to get a point across.

On this episode of What's Your Process?, Dave breaks down his actual writing process: where he starts before typing a word, why he doesn't believe in writer's block, how he decides how much a piece of writing deserves to be sweated over, and why he'd rather ship something imperfect than sit on it forever.

Dave is the Founder of Exit Five, the community, content, and events company for B2B marketers.

Full show notes, links, and the video version: thecreativebrand.io/whats-your-process/getting-peoples-attention

Season 1 of What’s Your Process? is in the books and I wanted to share some of my favorite pieces of advice from the past 13 episodes.

Check out some quick takeaways from marketing leaders like:

• Jess Cook, https://www.linkedin.com/in/jesscook-contentmarketing
• Ross Simmonds, https://www.linkedin.com/in/rosssimmonds
• Eddie Shleyner, https://www.linkedin.com/in/eshleyner
• Tas Bober, https://www.linkedin.com/in/tasbober
• Katie Penner, https://www.linkedin.com/in/kathrynpenner
• Bill Macaitis, https://www.linkedin.com/in/bmacaitis
• Chris Bogue, https://www.linkedin.com/in/chris-bogue
• Mason Cosby, https://www.linkedin.com/in/masoncosby
• Brandon Jeffs, https://www.linkedin.com/in/brandohires
• Christina Garnett, https://www.linkedin.com/in/christinamgarnett
• Nish Patel, https://www.linkedin.com/in/nishp/
• Lashay Lewis, https://www.linkedin.com/in/lashaylewis
• Melissa Rosenthal, https://www.linkedin.com/in/melissarosenthal5

There’s plenty of more advice and processes across all of their episodes. All of which are live now!

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next

▶️ Youtube: https://youtube.com/@thecreativebrand_io

🎧 Spotify: https://open.spotify.com/show/6XqhRqbtMSAvj8Pl7TZF2x?si=blZ96u2kTumhgbpITszL7w

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-your-process/id1790102195

Whose process do you want to hear about in Season 2? Let me know in the comments!

It's the season one finale of "What's Your Process?" and yes... we're wearing mullets!

Melissa Rosenthal (Co-Founder, Outlever) teaches us all about disruption and being on the cusp of what's next. From employee #10 at BuzzFeed to Cheddar to ClickUp and now, as Co-Founder of Outlever, Melissa has proven time and again her ability to spot where the industry is headed and how to stay ahead as everything around us changes.

Melissa discusses the impact personal branding has had, how AI will shape the job market, and the power of combining technology with human relationships. She also reveals her thoughts on creating a sustainable competitive advantage and how you can do it too.

The Process:

0:00 Intro + wait… are those mullets?

3:21 What is one thing you’re world class at?

10:00 Look around and trust your gut

17:25 Start building and do what you can

23:12 AIs effect on what’s next

29:50 What’s your moat?

36:44 What’s next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next

▶️ Youtube: https://youtu.be/A4iYLQsrFyM

🎧 Spotify: https://open.spotify.com/episode/5LqTysb5JIstIuMyTzwrCv?si=3a84a1a99ef240d2

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-see-whats-next-with-melissa-rosenthal/id1790102195?i=1000704538369

👤 Melissa's Linkedin: https://www.linkedin.com/in/melissarosenthal5/

🌐 Outlever: https://www.outlever.com/

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

🫰 OhSnap!: https://ohsnap.agency

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process