When it comes to BOFU (you know, bottom of the funnel) marketing, there's no one better than Lashay Lewis (Founder of BOFU.ai). In this episode, Lashay shares her approach to building a BOFU strategy that converts and gives us a sneak peek into how she runs her business too.

Discover how Lashay's innovative process—including her custom-built dashboard and dynamic frameworks—has revolutionized the way she approaches content creation and client management. We cover everything from getting everyone aligned to repurposing and even how you're still sleeping on live chat.

The Process:

0:00 Intro + Gamifying your life

9:47 What is one thing you’re world class at?

10:10 Make sure your internal team is aligned

24:47 BOFU keyword research

35:37 Article creation

43:15 What’s next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/building-a-bofu-strategy

▶️ Youtube: https://youtu.be/jvGqdcYkMPo

🎧 Spotify: https://open.spotify.com/episode/2RpAVlly8CWKmeHaz56Fxx?si=8cb2ab1b83bd40cf

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/building-a-bofu-strategy-with-lashay-lewis/id1790102195?i=1000703678755

👤 Lashay's Linkedin: https://www.linkedin.com/in/lashaylewis/

🌐 BOFU.ai: https://bofu.ai/

🌐 Content Dashboard: https://authorityplug.com/content-dashboard

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

🫰 OhSnap!: https://ohsnap.agency

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process?: https://www.thecreativebrand.io/whats-your-process