You won’t believe how much I learned about coaching by flying through the skies.

This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth even was. I share how mandatory customer service seminars transformed not just our airline (from worst to first!) but set me on the path to impact. I saw first-hand how training in emotional regulation, personality types, and objection handling shaped my ability to lead, influence, and defuse tension in the air—and later, on stage and in coaching rooms.

You’ll get fast, powerful tools to manage conflict, stand firm when clients get emotional, and respond to objections with wisdom instead of reaction. Plus, a hilarious moment from the skies that proves how genius a well-placed “pattern interrupt” can be.

Key Takeaways:

• How to defuse objections by focusing on emotion—not logic.
• A flight attendant’s secret to dealing with “sky-high” conflict.
• What four personality types teach you about sales and coaching.
• The #1 mistake coaches make when clients get upset.
• Why listening—not fixing—can resolve most client issues instantly.

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of his early failures, from a $240k contract gone sideways to reinventing his event strategy—and ultimately becoming one of the top speaker closers and event M.C.s in the industry.

You’ll hear the full story of how he bombed his first event, lost $60k, and came back stronger than ever. More than that, we dive deep into what it really takes to create events that transform lives and convert like crazy—whether you're on Zoom or live on stage. From sales psychology to building trust and energy in the room, this one’s packed with real talk and massive takeaways for any speaker or coach.

Key Takeaways:

• Why most M.C.s are hurting your sales—and how to find one who actually boosts conversions
• The one thing that makes or breaks your live or virtual event (hint: it’s not the venue)
• A raw story of Steve’s $240k mistake—and what it taught him about event success
• The secret role of pain in moving your audience to take action (ethically!)
• How to script, structure, and sell without ever feeling "salesy"

About Steve:

Steve Werner is a seasoned event strategist, keynote speaker, and high-impact MC who helps entrepreneurs create live events, workshops, and webinars that convert. With over 500 stages hosted, 400+ live events produced, and more than $50 million in sales generated from stage presentations, Steve is known for crafting compelling story arcs and high-converting experiences. His journey from waiting tables to building a seven-figure business fuels his no-fluff, results-driven approach that turns events into powerful sales engines.

https://stevenphillipwerner.com

https://steve.coffee

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly...

You won't believe what happened when David Ewing’s son faced fire, barbed wire, and a crowd of 1,000 men cheering him on. I brought David on to talk branding—but what we got was so much deeper.

David’s the real deal. A creative genius, a business owner, a husband, and a dad who teaches his kids to “do hard things” every day. We talked about the power of showing up with love in business, how confidence—not just design—is the end goal of branding, and what it really means to be a bold, authentic mentor.

If you're a coach, leader, or anyone trying to bring your God-given message to the world… this episode will wreck you in the best way.

Key Takeaways:

• How to build brand confidence that starts within—before a single logo is made
• The family motto that’s shaping the next generation: “We do hard things”
• Why feedback stings less when you lead with love—and ask for permission
• What every coach must stop doing to avoid repelling their dream clients
• The role of faith in refining, not defining, your business valleys

About David:

David Ewing is a brand strategist and creative consultant with over 25 years of experience helping entrepreneurs and businesses craft authentic, impactful brands. Known for his strategic clarity and collaborative approach, David guides clients in uncovering their unique value and bringing their vision to life through design, storytelling, and leadership.

https://www.thedavidewing.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

We just wrapped an amazing event—and wow, what a journey. In this behind-the-scenes debrief, you’ll hear the heart, hustle, and honest lessons from the team that made it happen. This isn’t just about logistics. It’s about legacy.

You’ll hear what we learned, what we’re leaving behind, and what we’re bringing into the next one. It’s raw. It’s real. And it’s full of love, growth, and gratitude. From backstage stories to breakthrough moments, this episode is a reminder that teamwork, vision, and humility are the real secret weapons. Let’s build on what worked—and let go of what didn’t.

Key Takeaways:

• The art of debriefing: How celebrating and dissecting helps you grow faster as a team
• Why smooth events aren’t accidents—they’re built by intentional delegation and trust
• What it really looks like to “own your role” without ego on a high-performing team
• How to handle event drama with grace and still protect the room’s energy
• The silent superpower of hospitality—and why it matters more than you think

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

Hosting an event isn't about showing up and hoping for the best. It’s about consciously choosing who you’ll be before you step on that stage. In this episode, we invite you behind the curtain to witness our pre-event ritual—a powerful session where our team and advanced students (our Black Belt Unlimited crew) align on intention, energy, and purpose.

You’ll hear us unpack our high-stakes goals, the transformational themes we’re embedding into the weekend, and the pirate-inspired adventure we’re crafting for attendees. We get real about sales strategy, what’s truly at stake for each of us, and how we set ourselves—and our guests—up for lasting breakthroughs. Plus, we brainstorm the wild bonus I’ll deliver if we crush our sales goals. (Yes, it involves dressing up like Jack Sparrow.)

Key Takeaways:

• How to set a transformational intention that fuels your event from the inside out
• A practical method for integrating theme and story into live event design
• What to offer as compelling bonuses to increase pay-in-full conversions
• Real talk on investing before you're “ready” and how that activates growth
• Behind-the-scenes of creating team buy-in, unity, and sales accountability

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

You know that feeling when you’ve built something successful—but it secretly drains you? That’s exactly what we dug into with my guest and friend, Alexander Ford.

Alexander and I unpack what it really means to lead with authenticity in both business and identity. We talked about how most entrepreneurs unconsciously build businesses they resent because they abdicate the responsibilities that would shape them into the person they’re called to be. From marketing to mission, sales to self-love, Alexander shared powerful insights about identity transformation, the psychology of customer buying decisions, and what it really takes to magnetize your audience without burning out or faking it.

If you’re a coach, creator, or speaker who’s been craving deeper alignment and real impact—this conversation will challenge you to stop outsourcing your power and start showing up in your full authority.

Key Takeaways:

• Why most entrepreneurs unconsciously build businesses they secretly hate—and how to course correct now.
• The psychological truth behind why your customers actually buy (hint: it’s not logic).
• How avoiding parts of your business is a signal of where you need to grow.
• Why being seen in your truth—not just your polish—is what makes you magnetic.
• The step-by-step mindset shift to stop “being saved” and start owning your throne.

About Alexander:

Alexander Ford is a transformational business coach and founder of Measurable Genius. He helps entrepreneurs stop building businesses they secretly hate by aligning their identity with their mission. With a background in behavioral psychology and over a decade running a full-stack marketing agency, Alexander teaches leaders how to own their message, sell with integrity, and become the version of themselves who can handle what they truly want.

https://measurablegenius.com/

About the Host:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes

You ever have a moment where your entire business path hinges on a single choice? That was Natalie Lavelock. From climbing the hospital ladder to saying “yes” to faith, family, and launching her coaching empire—this woman walks the walk. We dive deep into how she leads clients into clarity, peace, and purpose… all without compromising her values.

We unpack sales with soul, the power of deep spiritual work, and why business breakthroughs often require inner healing. She’s raw. Real. And radically faith-forward. If you’ve been trying to carry your whole business on your back, this episode might be your release. Get ready for a massive mindset shift.

Key Takeaways:

• How to lead your business from peace—not pressure.
• Why deep spiritual and subconscious work unlocks real success.
• What to look for (and avoid) in a mentor relationship.
• Sales done with integrity vs. manipulation—and how to tell the difference.
• A story of total surrender that proves divine provision is real.

About Natalie:

Known as a Dream Awakener, Purpose Restorer, and Legacy Builder, Natalie Lavelock helps heart-centered entrepreneurs transform their God-given calling into profitable programs that make a lasting impact. With a background in nursing and nearly two decades of experience leading healthcare innovation, she answered a higher calling to trade corporate advancement for a life of deeper faith, family connection, and service. Today, she empowers others to step into their purpose, share their gifts, and build meaningful legacies through purpose-driven business.

https://ceo.natalielavelock.com/

About the Host:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

Ten years ago, I had a powerful vision for how I wanted to build my business and use my voice to help others grow. But I sat on it. I hesitated. And I missed out on opportunities that could have changed lives, including mine. That’s why I’m launching this podcast now. I know there are coaches and entrepreneurs who feel stuck. They’re close to a breakthrough but don’t know how to get there.

In this premiere episode, I explain the vision behind To The Promised Land. I talk about what it really takes to grow a coaching business with meaning, the mindset shifts most people overlook, and the structure that makes real growth possible. If you have a message to share and want to reach more people, this podcast will help you take the next step with confidence.

Key Takeaways:

• Why personal growth is the foundation for scaling your coaching business.
• The 3 must-have components in every coaching program.
• How subconscious fears sabotage success—and how to reset your internal thermostat.
• The fastest way to reach more people and grow your income with integrity.
• How your business can become your greatest tool for mission-driven impact.

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.