You know that feeling when you’ve built something successful—but it secretly drains you? That’s exactly what we dug into with my guest and friend, Alexander Ford.

Alexander and I unpack what it really means to lead with authenticity in both business and identity. We talked about how most entrepreneurs unconsciously build businesses they resent because they abdicate the responsibilities that would shape them into the person they’re called to be. From marketing to mission, sales to self-love, Alexander shared powerful insights about identity transformation, the psychology of customer buying decisions, and what it really takes to magnetize your audience without burning out or faking it.

If you’re a coach, creator, or speaker who’s been craving deeper alignment and real impact—this conversation will challenge you to stop outsourcing your power and start showing up in your full authority.

Key Takeaways:

• Why most entrepreneurs unconsciously build businesses they secretly hate—and how to course correct now.
• The psychological truth behind why your customers actually buy (hint: it’s not logic).
• How avoiding parts of your business is a signal of where you need to grow.
• Why being seen in your truth—not just your polish—is what makes you magnetic.
• The step-by-step mindset shift to stop “being saved” and start owning your throne.

About Alexander:

Alexander Ford is a transformational business coach and founder of Measurable Genius. He helps entrepreneurs stop building businesses they secretly hate by aligning their identity with their mission. With a background in behavioral psychology and over a decade running a full-stack marketing agency, Alexander teaches leaders how to own their message, sell with integrity, and become the version of themselves who can handle what they truly want.

https://measurablegenius.com/

About the Host:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

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