You won’t believe how much I learned about coaching by flying through the skies.

This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth even was. I share how mandatory customer service seminars transformed not just our airline (from worst to first!) but set me on the path to impact. I saw first-hand how training in emotional regulation, personality types, and objection handling shaped my ability to lead, influence, and defuse tension in the air—and later, on stage and in coaching rooms.

You’ll get fast, powerful tools to manage conflict, stand firm when clients get emotional, and respond to objections with wisdom instead of reaction. Plus, a hilarious moment from the skies that proves how genius a well-placed “pattern interrupt” can be.

Key Takeaways:

• How to defuse objections by focusing on emotion—not logic.
• A flight attendant’s secret to dealing with “sky-high” conflict.
• What four personality types teach you about sales and coaching.
• The #1 mistake coaches make when clients get upset.
• Why listening—not fixing—can resolve most client issues instantly.

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

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Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of his early failures, from a $240k contract gone sideways to reinventing his event strategy—and ultimately becoming one of the top speaker closers and event M.C.s in the industry.

You’ll hear the full story of how he bombed his first event, lost $60k, and came back stronger than ever. More than that, we dive deep into what it really takes to create events that transform lives and convert like crazy—whether you're on Zoom or live on stage. From sales psychology to building trust and energy in the room, this one’s packed with real talk and massive takeaways for any speaker or coach.

Key Takeaways:

• Why most M.C.s are hurting your sales—and how to find one who actually boosts conversions
• The one thing that makes or breaks your live or virtual event (hint: it’s not the venue)
• A raw story of Steve’s $240k mistake—and what it taught him about event success
• The secret role of pain in moving your audience to take action (ethically!)
• How to script, structure, and sell without ever feeling "salesy"

About Steve:

Steve Werner is a seasoned event strategist, keynote speaker, and high-impact MC who helps entrepreneurs create live events, workshops, and webinars that convert. With over 500 stages hosted, 400+ live events produced, and more than $50 million in sales generated from stage presentations, Steve is known for crafting compelling story arcs and high-converting experiences. His journey from waiting tables to building a seven-figure business fuels his no-fluff, results-driven approach that turns events into powerful sales engines.

https://stevenphillipwerner.com

https://steve.coffee

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly...

You won't believe what happened when David Ewing’s son faced fire, barbed wire, and a crowd of 1,000 men cheering him on. I brought David on to talk branding—but what we got was so much deeper.

David’s the real deal. A creative genius, a business owner, a husband, and a dad who teaches his kids to “do hard things” every day. We talked about the power of showing up with love in business, how confidence—not just design—is the end goal of branding, and what it really means to be a bold, authentic mentor.

If you're a coach, leader, or anyone trying to bring your God-given message to the world… this episode will wreck you in the best way.

Key Takeaways:

• How to build brand confidence that starts within—before a single logo is made
• The family motto that’s shaping the next generation: “We do hard things”
• Why feedback stings less when you lead with love—and ask for permission
• What every coach must stop doing to avoid repelling their dream clients
• The role of faith in refining, not defining, your business valleys

About David:

David Ewing is a brand strategist and creative consultant with over 25 years of experience helping entrepreneurs and businesses craft authentic, impactful brands. Known for his strategic clarity and collaborative approach, David guides clients in uncovering their unique value and bringing their vision to life through design, storytelling, and leadership.

https://www.thedavidewing.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.