Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of his early failures, from a $240k contract gone sideways to reinventing his event strategy—and ultimately becoming one of the top speaker closers and event M.C.s in the industry.

You’ll hear the full story of how he bombed his first event, lost $60k, and came back stronger than ever. More than that, we dive deep into what it really takes to create events that transform lives and convert like crazy—whether you're on Zoom or live on stage. From sales psychology to building trust and energy in the room, this one’s packed with real talk and massive takeaways for any speaker or coach.

Key Takeaways:

• Why most M.C.s are hurting your sales—and how to find one who actually boosts conversions
• The one thing that makes or breaks your live or virtual event (hint: it’s not the venue)
• A raw story of Steve’s $240k mistake—and what it taught him about event success
• The secret role of pain in moving your audience to take action (ethically!)
• How to script, structure, and sell without ever feeling "salesy"

About Steve:

Steve Werner is a seasoned event strategist, keynote speaker, and high-impact MC who helps entrepreneurs create live events, workshops, and webinars that convert. With over 500 stages hosted, 400+ live events produced, and more than $50 million in sales generated from stage presentations, Steve is known for crafting compelling story arcs and high-converting experiences. His journey from waiting tables to building a seven-figure business fuels his no-fluff, results-driven approach that turns events into powerful sales engines.

https://stevenphillipwerner.com

https://steve.coffee

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

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