You won't believe what happened when David Ewing’s son faced fire, barbed wire, and a crowd of 1,000 men cheering him on. I brought David on to talk branding—but what we got was so much deeper.

David’s the real deal. A creative genius, a business owner, a husband, and a dad who teaches his kids to “do hard things” every day. We talked about the power of showing up with love in business, how confidence—not just design—is the end goal of branding, and what it really means to be a bold, authentic mentor.

If you're a coach, leader, or anyone trying to bring your God-given message to the world… this episode will wreck you in the best way.

Key Takeaways:

• How to build brand confidence that starts within—before a single logo is made
• The family motto that’s shaping the next generation: “We do hard things”
• Why feedback stings less when you lead with love—and ask for permission
• What every coach must stop doing to avoid repelling their dream clients
• The role of faith in refining, not defining, your business valleys

About David:

David Ewing is a brand strategist and creative consultant with over 25 years of experience helping entrepreneurs and businesses craft authentic, impactful brands. Known for his strategic clarity and collaborative approach, David guides clients in uncovering their unique value and bringing their vision to life through design, storytelling, and leadership.

https://www.thedavidewing.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

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