When someone is thinking about hiring you, they don’t start by calling.

They Google you. They check your website. And most of the time, they check your LinkedIn.

If they find nothing, or what they do find feels generic, they may hesitate to want to do business with you. They’ll ask themselves: “Can I trust this person?”

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Andrew Rocha (Community Partnership Manager at ATB) to discuss personal branding for real business owners. We’ve got some practical steps to build trust, attract the right clients, and grow your business without it taking over your life.

What we cover in this episode:

• What a personal brand actually is and why you already have one
• How personal branding turns into real revenue
• What to do if you hate being on camera
• How to connect personal branding to business goals

Timestamps:

00:00 Kicking it off

04:35 Do you need a personal brand?

10:10 Brands that build a customer base

14:09 How to build a personal brand

19:06 Content topics

24:07 Promoting yourself

31:03 The investment

37:32 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Connect with Andrew Rocha:

LinkedIn: https://www.linkedin.com/in/andrew-rocha/

#PersonalBranding #BusinessDevelopment ##BrandStrategy

You’ve already invested in the hardest part of marketing: getting people to raise their hands.

Past clients, quote requests, and warm inquiries are a goldmine sitting in your CRM or an old spreadsheet… and most businesses never use it.

In this episode of the Marketing Minute Podcast, we break down a simple, non-salesy way to reactivate old contacts and turn them back into real conversations without spammy tactics or awkward cold outreach.

What we cover in this episode:

• Why reactivating past clients is faster, cheaper, and easier than chasing strangers
• Step-by-step: how to consolidate, clean, and segment your old lists
• What to say in your first email (hint: it’s a re-introduction, not a pitch)
• How to create a nurture sequence that’s helpful, human, and relevant
• What to offer instead of discounts

Timestamps:

00:00 Kicking it off

01:22 I have an email list. Now what?

05:48 Do this before your first email goes out

09:16 What to say

13:29 A series of emails

20:37 Track your success

24:00 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#EmailMarketing #LeadGeneration #ClientReactivation

Someone visits your website, checks you out… and leaves. No call. No quote request.

Does that mean they weren’t a good lead? Not necessarily. They just might not be ready to buy today.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Mark DeWit (EasyLeads CRM’s Success Manager) to break down how to capture and follow up with “not-yet-ready” website visitors so you can stay top-of-mind until they’re ready to take the next step.

What we cover in this episode:

• Why “buy now” isn’t enough
• Primary vs. secondary calls to action (and why most websites are missing one)
• High-performing secondary CTA ideas
• How to deliver lead magnets instantly without being pushy
• What your follow-up after they sign up should actually do (build trust)

Timestamps:

00:00 Kicking it off

05:09 The different Calls to Action

07:18 Offer them value

10:17 What you can offer

15:27 After they sign up

17:47 Tracking success

22:17 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Easyleads CRM can be found at easyleads.ai

#CalltoAction #LeadGeneration #WebsiteConversion

You already know your business needs video. But between worrying about quality, not having the right gear, and not knowing what to even make, most business owners never actually hit record.

In this episode of the Marketing Minute Podcast, host Mark DeWit sits down with Stuart Reece—photographer, videographer, and longtime EDGE collaborator—to give you the practical advice you need to finally get started using video to market your business.

What we cover in this episode:

• Why video is dominating marketing (and why it's only getting bigger)
• The first videos every business should make
• 4 simple tips for shooting better video on your phone right now
• When to DIY your videos vs. when to hire a professional

Find us at edgemarketing.ca

Find Stuart Reese at stuartreece.ca

LinkedIn | Instagram

Timestamps:

00:00 Kicking it off

03:36 Video is growing in marketing

05:06 Videos businesses should create

12:10 Film it yourself or with a professional?

14:51 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

#VideoMarketing #ContentCreation #VideoTips

AI is turning online marketing on its head. Customers are starting to search differently: less Googling, more asking ChatGPT, Gemini, Perplexity, and AI Overviews for recommendations and answers.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with EDGE’s SEO expert Haytham Mahir to break down what’s happening and what small businesses should do next.

What you’ll learn in this episode:

• What AI Optimization (AIO) really means
• Why you shouldn’t throw out SEO
• The #1 way to improve AI visibility

AI search is growing fast, but you don’t need to panic. You need the right foundation, and a few smart updates that help AI understand (and recommend) your business.

Timestamps:

00:00 Episode intro

03:13 How customers find your business has changed

08:36 Zero Click Search: Myth or Reality?

10:01 Should you shift from SEO to AIO

11:32 Appear on AI search results

19:19 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#AIO #AISearch #SEO

If you’ve ever caught yourself thinking “Do I even need a website anymore?”, you’re not alone.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Jason Neil, EDGE’s web developer, to break down what a website actually needs to do today—beyond “looking nice.”

A modern website is your main online foundation; it’s the place your ads, social media, Google Business Profile, and referrals all funnel potential customers to before they ever call, visit, or buy.

In this episode, we cover:

• Why your website is still your #1 digital asset
• The difference between a pretty website and a website that converts leads
• Website must-haves
• How SEO and AI search are changing website structure
• How often you should refresh your site (design + content + functionality)
• DIY builders vs custom website

If your website hasn’t been updated in years or it looks fine but doesn’t bring in leads, this podcast will help you understand exactly what to fix.

Timestamps:

00:00 Episode intro

05:05 Websites that convert

08:13 Website trends

10:10 Mobile responsive websites

12:47 Your website needs this functionality

20:45 A website's lifespan

25:48 DIY vs Custom Built Websites

32:07 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#newwebsite #websitedesign #businessmarketing

In this episode of the Marketing Minute Podcast, Peter DeWit sits down with our graphic designer, Peter Luong, to unpack what branding really means and why consistency is the secret behind professional‑looking businesses that stand out and earn trust.

Too many small businesses think branding ends with a logo file. But mismatched colours, DIY designs, and off‑brand visuals quietly cost you credibility. Peter and Peter break down the practical side of branding so you can finally get it right—without wasting money or confusing your audience.

In this episode, you’ll learn:

• What makes a logo actually work for small businesses
• How to keep your brand consistent across signs, trucks, websites, and socials
• Why simplicity, memorability, and flexibility matter more than flashiness
• How to know when it’s time to refresh your logo (and how to do it right)
• The process EDGE uses to design strategic, scalable brand identities
• Real‑world examples of successful rebrands that built customer trust

Whether you’re launching a new business, rebranding after growth, or tired of your nephew‑designed logo, this episode will help you build a brand that looks professional, works everywhere—and works for you.

Timestamps:

00:00 Kicking off the episode

02:00 Brand Problems: ignoring it & inconsistency

07:25 What makes a logo work

12:05 Making an investment at the beginning will pay off in the long run

15:41 The branding process

27:34 Where your logo goes

32:39 A branding highlight

35:04 Brand refresh & first steps to new branding

37:39 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#Branding #LogoDesign #Rebrand

Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns.

Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how to make your paid advertising strategy actually pay off.

Inside this episode:

• Why “pay‑to‑play” marketing is here to stay
• How to start small with your ad budget and scale with data
• The difference between Google Ads, Facebook Ads, and LinkedIn Ads
• What to watch (and fix) in your campaign reports to avoid wasted spend
• How AI is quietly transforming PPC—what to use and what to avoid
• Real tips to get better leads, not just more clicks

Paid ads can be powerful, but only if you know how to measure, manage, and refine them. Whether you’re new to PPC or have been “boosting posts” for years, this episode will help you make smarter decisions with your marketing dollars.

Timestamps:

00:00 Kicking off the episode

01:24 How do paid ads stack up in your marketing tool box?

05:25 AI's impact on Google Ads

07:17 Managing your ads

10:19 Prediction: Advertising on AI

12:47 Where to run your online ads

16:31 Common paid advertising mistakes

20:40 How do you know your ads are working?

27:00 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#DigitalAdvertising #PaidAds #GoogleAds