Someone lands on your website. They've got a problem, and they’re looking for a solution.

But in five seconds, they can't figure out what you do, who you help, or why you're different from everyone else saying "quality service" and "trusted partner."

So they leave, and they call your competitor.

In this episode of the Marketing Minute Podcast, Peter DeWit sits down with Greg Helferich, a fractional executive, certified StoryBrand guide, and founder of Pathfinder Sales Systems, to break down the StoryBrand framework for small business owners. This episode will help you clarify your message so customers actually listen, trust, and take action.

What we cover in this episode:

• Why smart, experienced business owners still can't explain what they do
• Why your customer is the hero and the Hero's Journey framework
• The "inside the jar" problem: why being close to your business makes your message worse
• The 5-sentence soundbite exercise
• How to find the real problem your customer wants solved
• The StoryBrand one-liner formula (and how to build yours from scratch)
• Where to use your message once you have it

Timestamps:

00:00 Kicking it off

03:00 Why you struggle with messaging

07:17 What is StoryBrand?

18:43 Identifying your customers' problem

24:33 Answer these 5 questions

31:20 Use your message here

33:10 Start here

36:26 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Connect with Greg Helferich on LinkedIn or through his website:

https://pathfindersales.ca/

#StoryBrand #BrandMessaging #ContentMarketing