AI Is Changing Search & How Customers Find You Online
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AI Is Changing Search & How Customers Find You Online
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AI is turning online marketing on its head. Customers are starting to search differently: less Googling, more asking ChatGPT, Gemini, Perplexity, and AI Overviews for recommendations and answers.
In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with EDGE’s SEO expert Haytham Mahir to break down what’s happening and what small businesses should do next.
What you’ll learn in this episode:
- What AI Optimization (AIO) really means
- Why you shouldn’t throw out SEO
- The #1 way to improve AI visibility
AI search is growing fast, but you don’t need to panic. You need the right foundation, and a few smart updates that help AI understand (and recommend) your business.
Timestamps:
00:00 Episode intro
03:13 How customers find your business has changed
08:36 Zero Click Search: Myth or Reality?
10:01 Should you shift from SEO to AIO
11:32 Appear on AI search results
19:19 Wrapping it up
About the Show:
Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.
Find us at edgemarketing.ca
#AIO #AISearch #SEO