You're posting consistently. The content looks good. You're showing up. But the reach is flatlining, the likes are from people who already know you, and new leads? Nowhere.

The hard truth is that it's not a content problem; it's a pay-to-play problem. Social platforms are for-profit businesses. And if you're not putting any budget behind your posts, the algorithm is working against you.

In this August episode of the Marketing Minute Podcast, we break down paid social advertising for small businesses, with a practical framework you can actually use, even if you've never spent a dollar on ads before.

What we cover in this episode:

• Why organic reach alone isn't enough
• Boosting a post vs. running a paid ad campaign. What's the difference and when to use each
• Which platform to start on
• How much to budget
• The Problem → Solution → Action formula for ads that actually convert

Timestamps:

00:00 Kicking it off

05:04 Boosted posts vs Paid ads

06:58 How paid social ads work

10:23 Which social media platform?

13:04 Advertising budget & targeting

16:41 Social ad content

22:24 Are your ads working?

25:03 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#PaidSocialAds #FacebookAds #SocialMediaAdvertising