Someone visits your website, checks you out… and leaves. No call. No quote request.

Does that mean they weren’t a good lead? Not necessarily. They just might not be ready to buy today.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Mark DeWit (EasyLeads CRM’s Success Manager) to break down how to capture and follow up with “not-yet-ready” website visitors so you can stay top-of-mind until they’re ready to take the next step.

What we cover in this episode:

• Why “buy now” isn’t enough
• Primary vs. secondary calls to action (and why most websites are missing one)
• High-performing secondary CTA ideas
• How to deliver lead magnets instantly without being pushy
• What your follow-up after they sign up should actually do (build trust)

Timestamps:

00:00 Kicking it off

05:09 The different Calls to Action

07:18 Offer them value

10:17 What you can offer

15:27 After they sign up

17:47 Tracking success

22:17 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Easyleads CRM can be found at easyleads.ai

#CalltoAction #LeadGeneration #WebsiteConversion