You've got a great business. You do the work, and you treat your customers right. But when someone nearby grabs their phone and searches for what you offer… you're nowhere to be found.

It’s not because your business isn't good; it’s because Google (and now ChatGPT) doesn't know you exist. And if you don't show up online, it's like you don't exist at all.

In this episode of the Marketing Minute Podcast, we break down local SEO with the practical steps every small business owner needs to show up when nearby customers are actively searching and ready to buy.

What You'll Learn in This Episode:

• What local SEO actually is and how it's different from regular SEO
• How to claim and optimize your Google Business Profile (it's free)
• How to optimize your website for local search without keyword stuffing
• How AI search (ChatGPT, Google AI Overviews) is changing the game, and how to show up there too
• How to track your results
• Why local SEO is a marathon, not a sprint

Timestamps:

00:00 Kicking it off

01:35 Local Intent

04:43 Local SEO + Tips

13:37 AI is Changing Search

19:19 Is It Working?

22:50 Wrapping It Up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#LocalSEO #SearchEngineOptimization #GoogleBusinessProfile

You're posting consistently. The content looks good. You're showing up. But the reach is flatlining, the likes are from people who already know you, and new leads? Nowhere.

The hard truth is that it's not a content problem; it's a pay-to-play problem. Social platforms are for-profit businesses. And if you're not putting any budget behind your posts, the algorithm is working against you.

In this August episode of the Marketing Minute Podcast, we break down paid social advertising for small businesses, with a practical framework you can actually use, even if you've never spent a dollar on ads before.

What we cover in this episode:

• Why organic reach alone isn't enough
• Boosting a post vs. running a paid ad campaign. What's the difference and when to use each
• Which platform to start on
• How much to budget
• The Problem → Solution → Action formula for ads that actually convert

Timestamps:

00:00 Kicking it off

05:04 Boosted posts vs Paid ads

06:58 How paid social ads work

10:23 Which social media platform?

13:04 Advertising budget & targeting

16:41 Social ad content

22:24 Are your ads working?

25:03 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#PaidSocialAds #FacebookAds #SocialMediaAdvertising

When someone is thinking about hiring you, they don’t start by calling.

They Google you. They check your website. And most of the time, they check your LinkedIn.

If they find nothing, or what they do find feels generic, they may hesitate to want to do business with you. They’ll ask themselves: “Can I trust this person?”

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Andrew Rocha (Community Partnership Manager at ATB) to discuss personal branding for real business owners. We’ve got some practical steps to build trust, attract the right clients, and grow your business without it taking over your life.

What we cover in this episode:

• What a personal brand actually is and why you already have one
• How personal branding turns into real revenue
• What to do if you hate being on camera
• How to connect personal branding to business goals

Timestamps:

00:00 Kicking it off

04:35 Do you need a personal brand?

10:10 Brands that build a customer base

14:09 How to build a personal brand

19:06 Content topics

24:07 Promoting yourself

31:03 The investment

37:32 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Connect with Andrew Rocha:

LinkedIn: https://www.linkedin.com/in/andrew-rocha/

#PersonalBranding #BusinessDevelopment ##BrandStrategy