Someone lands on your website. They've got a problem, and they’re looking for a solution.

But in five seconds, they can't figure out what you do, who you help, or why you're different from everyone else saying "quality service" and "trusted partner."

So they leave, and they call your competitor.

In this episode of the Marketing Minute Podcast, Peter DeWit sits down with Greg Helferich, a fractional executive, certified StoryBrand guide, and founder of Pathfinder Sales Systems, to break down the StoryBrand framework for small business owners. This episode will help you clarify your message so customers actually listen, trust, and take action.

What we cover in this episode:

• Why smart, experienced business owners still can't explain what they do
• Why your customer is the hero and the Hero's Journey framework
• The "inside the jar" problem: why being close to your business makes your message worse
• The 5-sentence soundbite exercise
• How to find the real problem your customer wants solved
• The StoryBrand one-liner formula (and how to build yours from scratch)
• Where to use your message once you have it

Timestamps:

00:00 Kicking it off

03:00 Why you struggle with messaging

07:17 What is StoryBrand?

18:43 Identifying your customers' problem

24:33 Answer these 5 questions

31:20 Use your message here

33:10 Start here

36:26 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Connect with Greg Helferich on LinkedIn or through his website:

https://pathfindersales.ca/

#StoryBrand #BrandMessaging #ContentMarketing

You've got a great business. You do the work, and you treat your customers right. But when someone nearby grabs their phone and searches for what you offer… you're nowhere to be found.

It’s not because your business isn't good; it’s because Google (and now ChatGPT) doesn't know you exist. And if you don't show up online, it's like you don't exist at all.

In this episode of the Marketing Minute Podcast, we break down local SEO with the practical steps every small business owner needs to show up when nearby customers are actively searching and ready to buy.

What You'll Learn in This Episode:

• What local SEO actually is and how it's different from regular SEO
• How to claim and optimize your Google Business Profile (it's free)
• How to optimize your website for local search without keyword stuffing
• How AI search (ChatGPT, Google AI Overviews) is changing the game, and how to show up there too
• How to track your results
• Why local SEO is a marathon, not a sprint

Timestamps:

00:00 Kicking it off

01:35 Local Intent

04:43 Local SEO + Tips

13:37 AI is Changing Search

19:19 Is It Working?

22:50 Wrapping It Up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#LocalSEO #SearchEngineOptimization #GoogleBusinessProfile

You're posting consistently. The content looks good. You're showing up. But the reach is flatlining, the likes are from people who already know you, and new leads? Nowhere.

The hard truth is that it's not a content problem; it's a pay-to-play problem. Social platforms are for-profit businesses. And if you're not putting any budget behind your posts, the algorithm is working against you.

In this August episode of the Marketing Minute Podcast, we break down paid social advertising for small businesses, with a practical framework you can actually use, even if you've never spent a dollar on ads before.

What we cover in this episode:

• Why organic reach alone isn't enough
• Boosting a post vs. running a paid ad campaign. What's the difference and when to use each
• Which platform to start on
• How much to budget
• The Problem → Solution → Action formula for ads that actually convert

Timestamps:

00:00 Kicking it off

05:04 Boosted posts vs Paid ads

06:58 How paid social ads work

10:23 Which social media platform?

13:04 Advertising budget & targeting

16:41 Social ad content

22:24 Are your ads working?

25:03 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#PaidSocialAds #FacebookAds #SocialMediaAdvertising