• The MarTech Show

  • 著者： Mike Allton
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The MarTech Show

著者： Mike Allton
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  • The MarTech Show is your guide to exploring today's marketing technology solutions. Social Media. Artificial Intelligence. Augmented Reality. Content. SEO. Email. Analytics. Listening. Advertising, and more! Join award-winning marketer Mike Allton and his co-host, agency owner and technology futurist Robin Dimond, as they dish on the latest developments in marketing technology and share new solutions and innovative approaches that you need to know about to grow your business today. Whether you're a team of one or a hundred, this podcast will help you keep up with today's advancements in technology, and learn about solutions that could be just the solution you've been looking for. Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/ Produced and Hosted by Mike Allton alongside Robin Dimond. Follow The MarTech Show on Instagram at https://www.instagram.com/TheMarTechShow.
    2024-present
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  • How To Leverage First Party Data In A Cookieless World

    How To Leverage First Party Data In A Cookieless World
    2024/05/01
    Google is beginning to block third-party cookies in Chrome. Apple has removed tracking parameters in ad links. Meta is rolling out ad-free versions of their platforms. It’s a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites. When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to advertisers. Is this the end of retargeting ads? How should businesses go about collecting and leveraging their own data, that first-party data, going forward? That’s what Larry Kim is here to help us with. Larry founded WordStream, a PPC marketing company, which was acquired by USA Today in 2018. He went on to build a new solution that’s all about customer data solutions, Customers.ai. Larry is a guest lecturer at MIT, Harvard, and Boston University and a contributor to CNBC and Inc. Magazine, as well as a frequent speaker at marketing conferences, helping businesses and audiences understand the power and potential of their data. The MarTech Show hosts Robin Dimond and Mike Allton talked to Larry Kim about: 🔶 What happened with Google and Meta 🔶 How those changes have impacted marketers and social media advertising 🔶 Where marketers can turn today to improve ad spend & performance Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Larry Kim Connect with Larry Kim on LinkedIn Connect with Larry Kim on Twitter Resources & Brands mentioned in this episode Customers.ai Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Airchat Wired post on Airchat Volley USA Today WordStream Show Notes & Transcript: https://www.agorapulse.com/blog/cookieless-world/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    41 分
  • The Future of Agency Social Media Management: A Deep Dive

    The Future of Agency Social Media Management: A Deep Dive
    2024/04/24
    Managing social media for different clients is a huge challenge. Each client has different needs and deadlines, making it difficult to keep everything organized and on track. On top of that, agencies are expected to deliver detailed reports and keep up with social listening. This means dealing with a lot of data, often without the right tools to make sense of it or use it effectively. It's a constant battle to stay efficient and provide value, which can be overwhelming. What are forward-thinking agencies doing to save time and increase efficiency? How are they demonstrating the business impact of social media for their clients without spending hours and hours inside spreadsheets? That’s what Kira Green is here to help us with. Kira Green is a dynamic Marketing Manager at Fifth & Cor, where she orchestrates innovative strategies to propel brands into the spotlight. With a swift progression from a specialist role to a management role in less than six months, Kira exemplifies determination and leadership. She now oversees the Marketing department, driving impactful campaigns and fostering a culture of creativity and collaboration. Her expertise in Public Relations and social media marketing is unparalleled, as she continuously guides her team to push boundaries and surpass goals. The MarTech Show hosts Robin Dimond and Mike Allton talked to Kira about: 🔶 What the key challenges facing the agency were 🔶 How they’ve overcome those challenges to better serve their clients 🔶 Why they’re now positioned to be even more valuable, and their clients more successful Learn more about Kira Green Connect with Kira Green on LinkedIn Resources & Brands mentioned in this episode Fifth & Cor Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Show Notes & Transcript: https://www.agorapulse.com/blog/social-media-management-for-agencies Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    21 分
  • How To Drive More Measurable Results From Instagram

    How To Drive More Measurable Results From Instagram
    2024/04/17
    Driving traffic and real business results from Instagram is hard. Let’s just be honest about that. Particularly if you’re in the B2B space and can’t take advantage of selling products directly on the platform. We all know we can’t use links in Instagram posts, and that the sheer number of taps it takes to go through a link in bio creates so much friction, only a fraction of fans do it. There must be a better way to see success with Instagram, right? That’s what Jeff Dwoskin is here to help us with. Believe it or not, Jeff was a stand-up comedian! But before he got into comedy, he founded his own web design agency. Years later, he returned to the tech world - first by founding Hashtag Roundup that contributed to thousands of top USA trends on Twitter - and then most recently, by founding Stampede Social, a company aimed at helping creators drive traffic to their content. The MarTech Show hosts Robin Dimond and Mike Allton talked to Jeff Dwoskin about: 🔶 What first-party data we can get from Instagram 🔶 How SMMs employ giveaways successfully 🔶 Where SMMs & Agencies can go to show their value Register to tune in live and ask questions, then join the Social Media Pulse Community afterwards for The MarTech Show After Party! Learn more about Jeff Dwoskin Connect with Jeff Dwoskin on LinkedIn Connect with Jeff Dwoskin on Twitter Connect with Jeff Dwoskin on Instagram Resources & Brands mentioned in this episode Stampede Social Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Show Notes & Transcript: https://www.agorapulse.com/blog/martech-show-measurable-results-from-instagram Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    33 分

あらすじ・解説

The MarTech Show is your guide to exploring today's marketing technology solutions. Social Media. Artificial Intelligence. Augmented Reality. Content. SEO. Email. Analytics. Listening. Advertising, and more! Join award-winning marketer Mike Allton and his co-host, agency owner and technology futurist Robin Dimond, as they dish on the latest developments in marketing technology and share new solutions and innovative approaches that you need to know about to grow your business today. Whether you're a team of one or a hundred, this podcast will help you keep up with today's advancements in technology, and learn about solutions that could be just the solution you've been looking for. Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/ Produced and Hosted by Mike Allton alongside Robin Dimond. Follow The MarTech Show on Instagram at https://www.instagram.com/TheMarTechShow.
2024-present
マーケティング 経済学
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