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  • Are We Investing Too Much In Marketing Technology?

    Are We Investing Too Much In Marketing Technology?
    2024/05/15
    ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology, and it would be right to do so. According to Scott Brinker at ChiefMartec.com, we’ve seen a 500% increase in martech solutions over the past decade and, ironically, thanks to ChatGPT and AI, we’re poised to see even more growth in the years to come. These solutions are coming into existence to help marketers with incredible challenges and opportunities, such as understanding increasingly complex customer journeys and data sets - but at great cost. Not just financial costs, but also costs in efficiency, direction, and even internal influence. How should marketing teams approach the challenges of today, before turning to yet another piece of marketing technology? That’s what Jim Williams is here to help us with. Jim brings over 25 years of perspective on the profound changes that continue to shape the business of marketing. In leadership roles at category-creating martech companies, he’s both witnessed and contributed to the creation of the massive martech ecosystem and explosive growth of marketing operations. He was the first marketing operations leader at Eloqua, where he helped implement and evangelize modern demand practices, then went on to pioneer customer advocacy and the power of word-of-mouth marketing in B2B, and now serves as CMO for Uptempo. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jim Williams about: 🔶How Martech spending today is harming CMOs 🔶What marketing departments need to focus on to succeed 🔶Why marketing agility is so desperately needed Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Jim Williams Connect with Jim Williams on LinkedIn Connect with Jim Williams on X Resources & Brands mentioned in this episode Uptempo Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Scott Brinker Chiefmartec.com Apple's Vision Pro headset Meta's Quest Ming Chi Kuo medium post about Apple’s Vision Pro Gartner Marketing Symposium Darryl HubSpot Cisco Uptempo huddle Show Notes & Transcript: https://www.agorapulse.com/blog/are-we-investing-too-much-in-marketing-technology Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    32 分
  • Save Time and Increase Leads With a Robust Distribution and Repurposing Tool

    Save Time and Increase Leads With a Robust Distribution and Repurposing Tool
    2024/05/08
    Are you struggling to maintain a consistent and active social media presence? Are you spending a lot of time creating great podcast or video content, but then find yourself with not enough time to promote those new episodes? Listen, I know how hard it can be to carve out even more time to talk about your latest post or episode when you’ve already devoted hours to it. But the fact is, that distribution is the most important piece! As Mark Schaefer put it, the economic value of content that isn’t seen is zero. So how do we make sure that every great piece of content is shared and repurposed? That’s what Hani Mourra is here to help us with. Hani is a dad, husband, and CEO & Founder of Repurpose.io, an easy-to-use automation tool that has helped hundreds of thousands of influencers, content creators, businesses, social media managers, and digital marketers maximize their exposure without spending hours publishing to multiple platforms. He is extremely passionate about creating automation tools to help content creators grow their online presence. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Hani Mourra about: 🔶When automation and repurposing is an asset 🔶What the difference is between repurposing, distributing, and reposting 🔶How to make the best use of automation for yourself, or your agency clients Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Hani Mourra Connect with Hani Mourra on LinkedIn Resources & Brands mentioned in this episode Repurpose.io Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Mark Schaefer Nancy Myrland Fifth and Cor MyJotBot Show Notes & Transcript: https://www.agorapulse.com/blog/save-time-and-increase-leads-with-a-robust-distribution-and-repurposing-tool Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    33 分
  • How To Leverage First Party Data In A Cookieless World

    How To Leverage First Party Data In A Cookieless World
    2024/05/01
    Google is beginning to block third-party cookies in Chrome. Apple has removed tracking parameters in ad links. Meta is rolling out ad-free versions of their platforms. It’s a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites. When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to advertisers. Is this the end of retargeting ads? How should businesses go about collecting and leveraging their own data, that first-party data, going forward? That’s what Larry Kim is here to help us with. Larry founded WordStream, a PPC marketing company, which was acquired by USA Today in 2018. He went on to build a new solution that’s all about customer data solutions, Customers.ai. Larry is a guest lecturer at MIT, Harvard, and Boston University and a contributor to CNBC and Inc. Magazine, as well as a frequent speaker at marketing conferences, helping businesses and audiences understand the power and potential of their data. The MarTech Show hosts Robin Dimond and Mike Allton talked to Larry Kim about: 🔶 What happened with Google and Meta 🔶 How those changes have impacted marketers and social media advertising 🔶 Where marketers can turn today to improve ad spend & performance Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Larry Kim Connect with Larry Kim on LinkedIn Connect with Larry Kim on Twitter Resources & Brands mentioned in this episode Customers.ai Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Airchat Wired post on Airchat Volley USA Today WordStream Show Notes & Transcript: https://www.agorapulse.com/blog/cookieless-world/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    41 分
  • The Future of Agency Social Media Management: A Deep Dive

    The Future of Agency Social Media Management: A Deep Dive
    2024/04/24
    Managing social media for different clients is a huge challenge. Each client has different needs and deadlines, making it difficult to keep everything organized and on track. On top of that, agencies are expected to deliver detailed reports and keep up with social listening. This means dealing with a lot of data, often without the right tools to make sense of it or use it effectively. It's a constant battle to stay efficient and provide value, which can be overwhelming. What are forward-thinking agencies doing to save time and increase efficiency? How are they demonstrating the business impact of social media for their clients without spending hours and hours inside spreadsheets? That’s what Kira Green is here to help us with. Kira Green is a dynamic Marketing Manager at Fifth & Cor, where she orchestrates innovative strategies to propel brands into the spotlight. With a swift progression from a specialist role to a management role in less than six months, Kira exemplifies determination and leadership. She now oversees the Marketing department, driving impactful campaigns and fostering a culture of creativity and collaboration. Her expertise in Public Relations and social media marketing is unparalleled, as she continuously guides her team to push boundaries and surpass goals. The MarTech Show hosts Robin Dimond and Mike Allton talked to Kira about: 🔶 What the key challenges facing the agency were 🔶 How they’ve overcome those challenges to better serve their clients 🔶 Why they’re now positioned to be even more valuable, and their clients more successful Learn more about Kira Green Connect with Kira Green on LinkedIn Resources & Brands mentioned in this episode Fifth & Cor Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Show Notes & Transcript: https://www.agorapulse.com/blog/social-media-management-for-agencies Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    21 分
  • How To Drive More Measurable Results From Instagram

    How To Drive More Measurable Results From Instagram
    2024/04/17
    Driving traffic and real business results from Instagram is hard. Let’s just be honest about that. Particularly if you’re in the B2B space and can’t take advantage of selling products directly on the platform. We all know we can’t use links in Instagram posts, and that the sheer number of taps it takes to go through a link in bio creates so much friction, only a fraction of fans do it. There must be a better way to see success with Instagram, right? That’s what Jeff Dwoskin is here to help us with. Believe it or not, Jeff was a stand-up comedian! But before he got into comedy, he founded his own web design agency. Years later, he returned to the tech world - first by founding Hashtag Roundup that contributed to thousands of top USA trends on Twitter - and then most recently, by founding Stampede Social, a company aimed at helping creators drive traffic to their content. The MarTech Show hosts Robin Dimond and Mike Allton talked to Jeff Dwoskin about: 🔶 What first-party data we can get from Instagram 🔶 How SMMs employ giveaways successfully 🔶 Where SMMs & Agencies can go to show their value Register to tune in live and ask questions, then join the Social Media Pulse Community afterwards for The MarTech Show After Party! Learn more about Jeff Dwoskin Connect with Jeff Dwoskin on LinkedIn Connect with Jeff Dwoskin on Twitter Connect with Jeff Dwoskin on Instagram Resources & Brands mentioned in this episode Stampede Social Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Show Notes & Transcript: https://www.agorapulse.com/blog/martech-show-measurable-results-from-instagram Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    33 分
  • Podcasters Should NOT Repurpose Content on Social Media

    Podcasters Should NOT Repurpose Content on Social Media
    2024/04/10
    There are over 5 million podcasts in the world, and over 500 million people listen to them. But getting your podcast in front of those people is the challenge, isn’t it? How should you promote your podcast or your client’s podcast? And how are you supposed to position and frame your podcast so that it drives actual business results? That’s what Deirdre Tshien is here to help us with. She’s a serial entrepreneur who lives and breathes content marketing, particularly podcasting, having authored “Honey Trap Marketing” and host of Win the Content Game. Deirdre is a 2023 Honoree of the 100 Women to KNOW in America and has co-founded Capsho, an AI-powered content marketing solution that helps businesses and creators leverage their content to amplify their message, grow their listeners, and build their movements! The MarTech Show hosts Robin Dimond and Mike Allton talked to Deirdre about: 🔶 How agencies & social media managers can leverage podcast content 🔶 Why so much “common knowledge” on podcasting and repurposing is wrong 🔶 What marketers should focus on to get real results from podcasting Learn more about Deirdre Tshien Connect with Deirdre Tshien on LinkedIn Resources & Brands mentioned in this episode Capsho Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-6/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    44 分
  • Power-up Your Marketing With AI Personas

    Power-up Your Marketing With AI Personas
    2024/04/03
    Have you ever put together a seemingly brilliant marketing campaign, only to see it totally miss the mark in performance? Do you feel like you don’t yet have a handle on who your target audience is and what their pain points actually are? What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them, but also draw on the incredible wealth of data and information out there to build more robust and insightful personas for our businesses and marketing efforts. That’s what Dustin W. Stout is here to help us with. A serial entrepreneur, Dustin has been in the digital marketing space for over a decade. Throughout that time, he’s focused on building products and resources to help creators and businesses accomplish more, and his most recent venture, Magai, is his most successful yet. Building on the extreme interest and need for comprehensive AI solutions, Dustin has created Magai, and we can’t wait to dive into it. The MarTech Show hosts Robin Dimond and Mike Allton talked to Dustin about: 🔶 The importance of developing marketing personas 🔶 How AI can be leveraged effectively to help 🔶 What the best practices are for persona development Learn more about Dustin W. Stout Connect with Dustin W. Stout on LinkedIn Connect with Dustin W. Stout on Twitter Resources & Brands mentioned in this episode Magai Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-5/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    39 分
  • 5 Automated Marketing Services Any Agency Can Provide Clients

    5 Automated Marketing Services Any Agency Can Provide Clients
    2024/03/27
    Are you interested in growing and scaling your business? Are you tired of having to cobble together a bunch of different tools and manual processes just to serve your clients, putting obstacles in your way to adding new revenue streams? Imagine if you could utilize a single platform for much of your client sales and marketing processes, and even automate a lot of that. Would that help you streamline your agency and grow your bottom line? That’s what Chase Buckner is here to help us with. After Chase built a full-service agency from scratch that grew to over 7-figures in ARR, he decided to work with and help more marketing agencies, and is doing that now with the team at HighLevel where he’s the Director of Product Marketing. For over four years he’s helped educate agencies on everything that HighLevel can do for them to help them grow and scale their business. The MarTech Show hosts Robin Dimond and Mike Allton talked to Chase Buckner about: 🔶 How marketing automation can benefit an agency, and their clients. 🔶 The pitfalls to avoid with marketing automation 🔶 What specific automated marketing services agencies can employ Learn more about Chase Buckner Connect with Chase Buckner on LinkedIn Connect with Chase Buckner on Twitter Resources & Brands mentioned in this episode HighLevel Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-4/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    34 分