• Social Pulse Podcast: Agency Edition

  • 著者： Mike Allton
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Social Pulse Podcast: Agency Edition

著者： Mike Allton
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  • Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
    2024-present
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  • Scaling From Side-Hustle Start-up to Full Time Suite

    Scaling From Side-Hustle Start-up to Full Time Suite
    2024/05/14
    If you’re thinking about taking your marketing agency and consulting services from part-time to full-time, or have done just that in the past few years, there are many challenges. Maintaining cash flow. Building a team for the first time. Acquiring new clients. Balancing new team members, clients, and tech… to say nothing of trying to maintain work-life balance. How are we supposed to manage it all? That’s what Rachael Mattice is here to help us with. Rachael is the founder of RM Creative Services and the host of the “Big Vocalist Energy” podcast where she helps amplify the names and author the stories of impactful brands and artists. With over 12 years of strategic content experience backed by data, she tunes in and tunes up the brand’s identity traits until they are show-stoppers. As a music maven, entrepreneur, and content creator, it’s her life’s purpose to shine a spotlight on the bold and provide her clients with the tools needed to succeed. Social Pulse Podcast host Mike Allton asked Rachael Mattice about: ⭐ What inspired her to start her own marketing agency ⭐ Why it's a challenge going from side hustle to full-time owner ⭐ How new agency owners can navigate these challenges Learn more about Rachael Mattice Connect with Rachael Mattice on LinkedIn Connect with Rachael Mattice on Instagram Resources & Brands mentioned in this episode RM Creative Services Learn more about Agorapulse with a free demo Big Vocalist Energy Podcast Purdue University Stony Creek Social Pulse Podcast Retail Edition Jenn Herman Social Media Examiner Social Media Today Threads Show Notes & Transcript: https://www.agorapulse.com/blog/scaling-from-side-hustle-start-up-to-full-time-suite Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    46 分
  • The Anti-Agency Agency: Consider This Non-Traditional Model

    The Anti-Agency Agency: Consider This Non-Traditional Model
    2024/05/07
    One of the reasons so many agencies close within 3 years is that the owners simply burn out from the incredibly overwhelming workload. Late nights trying to hit deadlines. Long meetings in the morning with clients who are “always” right. And a constant churn of clients who weren’t a good fit. What if there was a different way… maybe even a better way, to structure your agency and approach working with clients? If the traditional agency model is broken, how should we approach doing great marketing for clients? That’s what Chuck Hester is here to help us with. Chuck Hester is a nationally renowned marketing trainer and speaker who helps businesses get the most out of their digital channels. He is the co-founder of A Purpose Partnership, a contrarian marketing and business consulting firm that works with its clients in all things marketing - from public relations to web development to corporate social responsibility. Social Pulse Podcast host Mike Allton asked Chuck Hester about: ⭐ Why the traditional agency model is broken for so many ⭐ How he set about to build a new agency model ⭐ Where his agency, and his clients, are now seeing the benefits Learn more about Chuck Hester Connect with Chuck Hester on LinkedIn Connect with Chuck Hester on Twitter Resources & Brands mentioned in this episode A Purpose Partnership Learn more about Agorapulse with a free demo Adam Sinkus Brands Constellations Steven Silverman Slack Zoom StreamYard ChatGPT Ann Handley MarketingProfs B2BForum apurposepartnership.com Show Notes & Transcript: https://www.agorapulse.com/blog/the-anti-agency-agency-consider-this-non-traditional-model Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    27 分
  • How Agencies Can Diversify Income And Avoid Cash Flow Issues

    How Agencies Can Diversify Income And Avoid Cash Flow Issues
    2024/04/30
    We all know that when we were just starting and had a single client for our new agency, that was a perilous position. And even later, when we added more clients, many of us still found ourselves with just one or two clients who were bringing in the majority of the revenue. If ever they left, our agency would be in a world of hurt. Along the same lines, having just a single source of revenue keeps our income and our livelihood at risk. Offering different kinds of services or establishing other sources of revenue sounds like a good idea, but it’s harder than you think! How do you figure out which income streams to pursue? How do you balance it or find options that can complement each other? That’s what Phil Pallen is here to help us with. As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. His non-conventional approach to digital marketing and talent for social media has built him a global audience, and he frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail. Social Pulse Podcast host Mike Allton asked Phil Pallen about: ⭐ Why income diversification is critical today ⭐ What income streams worked for him, and which ones didn’t ⭐ How to approach new revenue streams for your agency Learn more about Phil Pallen Connect with Phil Pallen on Instagram Connect with Phil Pallen on Twitter Resources & Brands mentioned in this episode PhilPallen.co Phil’s upcoming book: http://philp.al/ai-sm Learn more about Agorapulse with a free demo J29 Creative Uscreen Adobe Express Brand24 Google Alerts Sessions (An alternative to Zoom) ChatGPT AnyWord Adobe Firefly Adobe Stock Gary Vee Daymond John Show Notes & Transcript: https://www.agorapulse.com/blog/how-agencies-can-diversify-income-and-avoid-cash-flow-issues Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    40 分

あらすじ・解説

Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
2024-present
マネジメント マーケティング 経済学
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