• Social Pulse Podcast: Retail Edition

  • 著者： Mike Allton
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Social Pulse Podcast: Retail Edition

著者： Mike Allton
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  • Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business. Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come. Ready to get your engagement up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
    2024-present
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  • Pinterest for Retail - Social Media Marketing Tactics That Work!

    Pinterest for Retail - Social Media Marketing Tactics That Work!
    2024/05/23
    Pinterest has nearly 500 million users worldwide and generated over $3 billion in revenue in 2023. Retail social media marketers cannot afford to ignore this platform. And yet it remains elusive to so many. Between the recommended tall images, to distributing content to boards within an account, aspects of Pinterest remain just different enough that many marketers avoid it in favor of more typical Facebook or even Instagram. Is that a mistake? How should marketers approach Pinterest and, if it’s a new platform to the organization, where should we begin? That’s what Alexx Wells is here to help us with. Alexx is a full-time freelancer with over 800 clients from all around the world. I first met her while partnering with Fiverr on our Agency Summit: Pinterest Edition virtual event, where she was brought in by Fiverr as a shining example of their freelance platform, and the amazing work she does for clients, particularly with Pinterest. She’s completely self-taught and has demonstrated an incredible level of creativity and passion, which we now get to benefit from. Social Pulse Podcast host Mike Allton asked Alexx Wells about: ♉️How Pinterest is different from other mainstream social networks ♉️Which aspects of Pinterest are particularly well-suited for retail marketing ♉️How social media managers need to approach Pinterest today Learn more about Alexx Wells Connect with Alexx Wells on LinkedIn Follow Guiding Creatives on YouTube Resources & Brands mentioned in this episode Guiding Creatives Learn more about Agorapulse with a free demo Jeff Sieh The Manly Pinterest Tips Show Feedonomics Shopify Pin Inspector Udemy  Show Notes & Transcript: https://www.agorapulse.com/blog/pinterest-for-retail-social-media-marketing-tactics-that-work Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    27 分
  • How To Identify & Target Retail Audiences on Social Media

    How To Identify & Target Retail Audiences on Social Media
    2024/05/16
    As retailers, we know that segmenting audiences works. We group similar items together in our stores, alongside other items that would be of interest to the same shoppers. Yet for some reason, when it comes to social media, all too often we think too broadly about our planned activities and strategies. We assume that everyone on social media, at that very moment, is a potential customer. Why is audience identification and targeting so important on social media, and how can we get started as social media and community managers? That’s what Chiara Gianelli is here to help us with. Chiara launched A Matter of Nourishment with a clear goal: to help people improve their relationship with food. Initially, she focused on educating people with recipes, photos, and useful tips. However, this quickly expanded as she discovered something missing in the food, beverage, and wellness market. Brands were struggling to stand out and compete. Pretty yet soulless visuals weren’t cutting it — they needed to serve a strategic purpose and tell a story. Whether through attention-grabbing visuals or scroll-stopping social media content, Chiara helps brands find their voice, tell their story, and connect with their audience. Social Pulse Podcast host Mike Allton asked Chiara Gianelli about: ♉️Why audience determination is critical, even on social media ♉️How retail brands can approach social media differently ♉️Why the key steps are for social media & community managers Learn more about Chiara Gianelli Connect with Chiara Gianelli on LinkedIn Resources & Brands mentioned in this episode A Matter of Nourishment Learn more about Agorapulse with a free demo A previous episode with Briana Vela from JCPenney quoted Airtable HeyOrca Canva Adobe Lightroom Adobe Rush Adobe Premier Pro HubSpot Newsletter Sprout Social Newsletter HeyOrca Newsletter Sugar Punch Marketing A R I Y H  Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-identify-and-target-retail-audiences-on-social-media Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    25 分
  • TikTok Marketing & Trends Expert

    TikTok Marketing & Trends Expert
    2024/05/09
    With nearly 2 billion users, over half of whom have made an impulse purchase, TikTok is clearly a dominating platform for retail brands. But did you know that studies are showing that TikTok audiences, Gen Z in particular, are increasingly using that platform as a search engine, rather than Google or alternatives? Have you considered whether or how your content and products might appear in a TikTok search… or not? How do we make sure it’s our brand and products and solutions that show up when our target audience is searching on TikTok? How do we modify our TikTok strategy to accomplish multiple goals? That’s what Wave Wyld is here to help us with. Wave is a TikTok Marketing & Trends Expert. She has helped thousands of creators and business owners grow their TikTok accounts with a “Content First” & “Community Approach” so that they can make more impact and profit. She launched a brand on TikTok as the “Queen of Trend Alerts” which then started the movement of “Trend Alert” style videos that have become a mainstay within the social media industry. Wave participates in creator community programs with TikTok & YouTube, and regularly appears in National Media, top-rated podcasts, and social media summits. Social Pulse Podcast host Mike Allton asked Wave Wyld about: ♉️What exactly is TikTok SEO? ♉️Why should retail Social Media Managers integrate it into their strategy? ♉️How your TikTok video strategy should be modified Learn more about Wave Wyld Connect with Wave Wyld on LinkedIn Connect with Wave Wyld on TikTok Resources & Brands mentioned in this episode WaveWyld.com Learn more about Agorapulse with a free demo Shopify Feedonomics Previous episode cited Five Below Julia Wolf Creator Search Insights Tool Neal Schaffer TweetDeck Hootsuite ChatGPT Gemini Perplexity Midjourney Canva Adobe Creative Suit Riverside Magai Anthropic Social Media Examiner Social Media Today Google Alerts Business Insider Morning Brew Social Pulse Podcast Retail Edition on Apple  Show Notes & Transcript: https://www.agorapulse.com/blog/seo-for-tiktok-how-social-media-managers-can-drive-more-product-views Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 分

あらすじ・解説

Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business. Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come. Ready to get your engagement up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
2024-present
マネジメント マーケティング 経済学
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