If you want to sell more units, stop chasing random marketing ideas.

Build a system.

In this solo episode, I walk through an evergreen marketing framework for powersports dealers to move major units faster, protect margin, and create more repeat business.

We cover inventory merchandising, first party data, equity mining, paid ads, organic content, community, service driven opportunities, and how AI can increase speed and consistency.

Key topics

• Inventory age buckets and a weekly standup that forces movement

• Giveaways that build your list and create buyers even when they do not win

• Mining your sold list and service ROs for trade opportunities

• Google intent campaigns and Meta inventory catalog ads

• The offer formula that makes promos work year round

• A 7 day challenge to implement the system immediately

Sponsor: dealers.motohunt.com

Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/

Check us out on Youtube: https://youtube.com/@dealershipfixit?si=eOzwfr1XoIzQdp9v

What if the internet is not the real problem?

In this throwback episode of The Dealership Fixit Podcast, Craig Martin joins the show to share lessons from decades in powersports as a dealership owner, race team manager, track operator, and distributor rep.

Craig explains why charging customers more for internet purchases pushes them away, how flipping service pricing builds loyalty, and why used motorcycles are one of the most underutilized profit centers in dealerships today.

The conversation also covers employee incentives, commission structures in parts departments, improving customer experience at the counter, and why strong brick-and-mortar stores still matter more than ever.

This episode is packed with practical ideas for dealers who want better margins, better staff performance, and better customer retention without chasing every online trend.

Connect with Craig: https://www.linkedin.com/in/craig-martin/

Follow and listen to The Dealership Fixit Podcast
Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603

Watch full episodes on YouTube
https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A

Sponsored by MotoHunt dealers.motohunt.com

Jason Gearld joins Brian to talk about building Phoenix Handlebars, why fewer bends and clearer choices sell better at the counter, and how dealers can create a parts department customers want to visit.

Jason also shares practical hiring tips from his work with MotorcycleIndustryJobs and why trade shows still matter for local stores.

What you will learn:

• A simple spec approach that makes bars easier to sell

• How to merchandise new parts without turning into a discount bin

• Customer experience moves that increase repeat visits

• How to write job posts that attract riders and not just resumes

• Why dealers should adopt a product storyteller inside parts

Connect with Jason:
Phoenix Handlebars: https://phoenixhandlebars.com
LinkedIn: https://www.linkedin.com/in/jason-gearld-2451408/
MotorcycleIndustryJobs: https://www.motorcycleindustryjobs.com

Watch on YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A
Sponsor: MotoHunt Dealers https://dealers.motohunt.com

Building the right compensation plan isn’t easy, but it’s one of the most powerful tools a dealership has to shape performance and culture.

In this throwback episode, Steve Dodd joins The Dealership Fixit Podcast to explain how comp plans drive behavior, how to build one that rewards performance without breaking the bank, and how to fix broken pay structures that cause turnover or missed goals.

• How to research and set pay levels for key roles

• The link between pay plans and dealer profitability

• When to include floorplan, F&I, or volume targets in compensation

• Managing change when switching from hourly to commission or flat-rate pay

• How to keep great employees motivated long-term

Connect with Steve Dodd on LinkedIn:
https://www.linkedin.com/in/steve-dodds-ii-6274752b/

Listen and Follow:
Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603
YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A

Sponsor: MotoHunt Dealers – https://dealers.motohunt.com

Powersports veteran Brian Croft returns to The Dealership Fixit Podcast, this time representing KTM Group North America, where he leads inside sales for the central to West‐coast region plus Alaska & Hawaii.

He shares a rich 25+ year journey through dealerships, distributors, parts, and OEM leadership.

In this episode, we dive deep into:

• • How KTM has evolved its dealer-partner strategy since restructuring and why alignment matters.

• • The edge dealers gain when they stock highly desirable machines and build specialist culture.

  • The major front-line challenges dealers face today: flooring costs, staffing, buyer readiness.

  • Why storytelling, brand focus, and experiential retail are more critical than ever.

  • What opportunities exist right now for stores who are willing to differentiate.

  Connect With Brian: https://www.linkedin.com/in/motocroft/ Connect With Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠dealers.motohunt.com⁠Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠

In this episode, Dealership Fixit Podcast host Jacob Berry talks with Gene Silas, Vice President of Sales at Brightline Dealer Advisors, about how the best dealers turn process into profit.

Gene’s story starts in the Marine Corps and leads through decades in automotive and powersports leadership.

He shares what’s working right now in F&I, how dealers can audit for silent profit leaks, and why training accountability is the missing link in most stores.

Highlights:

• The biggest training mistake in dealership F&I

• Why GMs must stop managing by spreadsheet

• What reinsurance really means for powersports dealers

• How to spot internal theft before it drains your store

• Building retention with real career paths, not empty promises

• How AI can simplify dealership auditing overnight

Connect with Gene:
Gene Silas on LinkedIn
Brightline Dealer Advisors: https://brightlinedealeradvisors.com

Listen and Follow:
Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603
YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A

Sponsor:
Smarter inventory, faster turns, better buys: dealers.motohunt.com

Why are powersports insurance rates skyrocketing?

Why are major carriers leaving the market? And what can dealers actually do about it?

Jacob Berry sits down with Zach Materne, Commercial Risk Consultant and former dealership operator, to unpack the real reasons coverage is getting harder to find, and how to protect your store before renewal.

Zach explains what’s behind insurer exits like K&K and Harco, the truth about test ride and event coverage, and the #1 claim dealers don’t see coming: false pretense.

He also shares practical ways to audit your coverage, prepare before renewal, and build a risk management culture that keeps your team, your customers, and your margins protected.

Listen in to understand how to treat insurance like a system — not just a piece of paper.

Connect with Zach: https://www.linkedin.com/in/zachary-materne/

Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/

Listen to learn how to sharpen your used inventory playbook and boost your dealership’s profitability.

Spotify: ⁠https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519⁠

Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603⁠

YouTube: ⁠https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A⁠

Follow Dealership Fixit:⁠TikTok ⁠| ⁠X⁠ | ⁠LinkedIn⁠ | ⁠Instagram⁠ | ⁠Facebook⁠

Sponsor: ⁠dealers.motohunt.com

Jacob Berry joins the One Gang Worldwide podcast to break down what is working now for powersports dealers.

We cover dealer-to-dealer buying, service-lane acquisition, fast recon, and digital merchandising that moves units.

Jacob also shares his journey from WyoTech grad and Mercedes tech to sales, BDC leadership, building internet departments across RideNow, navigating the RumbleOn era, and launching AMP Digital and MotoHunt to help dealers buy right and turn faster.

Listen for practical steps to source better, price smarter, and turn aged units faster.

Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603
YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A
Sponsor: dealers.motohunt.com