If you want to sell more units, stop chasing random marketing ideas.

Build a system.

In this solo episode, I walk through an evergreen marketing framework for powersports dealers to move major units faster, protect margin, and create more repeat business.

We cover inventory merchandising, first party data, equity mining, paid ads, organic content, community, service driven opportunities, and how AI can increase speed and consistency.

Key topics

• Inventory age buckets and a weekly standup that forces movement

• Giveaways that build your list and create buyers even when they do not win

• Mining your sold list and service ROs for trade opportunities

• Google intent campaigns and Meta inventory catalog ads

• The offer formula that makes promos work year round

• A 7 day challenge to implement the system immediately

Sponsor: dealers.motohunt.com

Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/

Check us out on Youtube: https://youtube.com/@dealershipfixit?si=eOzwfr1XoIzQdp9v

What if the internet is not the real problem?

In this throwback episode of The Dealership Fixit Podcast, Craig Martin joins the show to share lessons from decades in powersports as a dealership owner, race team manager, track operator, and distributor rep.

Craig explains why charging customers more for internet purchases pushes them away, how flipping service pricing builds loyalty, and why used motorcycles are one of the most underutilized profit centers in dealerships today.

The conversation also covers employee incentives, commission structures in parts departments, improving customer experience at the counter, and why strong brick-and-mortar stores still matter more than ever.

This episode is packed with practical ideas for dealers who want better margins, better staff performance, and better customer retention without chasing every online trend.

Connect with Craig: https://www.linkedin.com/in/craig-martin/

Follow and listen to The Dealership Fixit Podcast
Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603

Watch full episodes on YouTube
https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A

Sponsored by MotoHunt dealers.motohunt.com

Jason Gearld joins Brian to talk about building Phoenix Handlebars, why fewer bends and clearer choices sell better at the counter, and how dealers can create a parts department customers want to visit.

Jason also shares practical hiring tips from his work with MotorcycleIndustryJobs and why trade shows still matter for local stores.

What you will learn:

• A simple spec approach that makes bars easier to sell

• How to merchandise new parts without turning into a discount bin

• Customer experience moves that increase repeat visits

• How to write job posts that attract riders and not just resumes

• Why dealers should adopt a product storyteller inside parts

Connect with Jason:
Phoenix Handlebars: https://phoenixhandlebars.com
LinkedIn: https://www.linkedin.com/in/jason-gearld-2451408/
MotorcycleIndustryJobs: https://www.motorcycleindustryjobs.com

Watch on YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A
Sponsor: MotoHunt Dealers https://dealers.motohunt.com