Throwback: How Dealers Win Back Parts, Service, and Used Bike Profit with Craig Martin
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Throwback: How Dealers Win Back Parts, Service, and Used Bike Profit with Craig Martin
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What if the internet is not the real problem?
In this throwback episode of The Dealership Fixit Podcast, Craig Martin joins the show to share lessons from decades in powersports as a dealership owner, race team manager, track operator, and distributor rep.
Craig explains why charging customers more for internet purchases pushes them away, how flipping service pricing builds loyalty, and why used motorcycles are one of the most underutilized profit centers in dealerships today.
The conversation also covers employee incentives, commission structures in parts departments, improving customer experience at the counter, and why strong brick-and-mortar stores still matter more than ever.
This episode is packed with practical ideas for dealers who want better margins, better staff performance, and better customer retention without chasing every online trend.
Connect with Craig: https://www.linkedin.com/in/craig-martin/
Follow and listen to The Dealership Fixit Podcast
Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603
Watch full episodes on YouTube
https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A
Sponsored by MotoHunt dealers.motohunt.com