Throwback: Jason Gearld on Product That Sells, and Hiring Right
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Throwback: Jason Gearld on Product That Sells, and Hiring Right
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Jason Gearld joins Brian to talk about building Phoenix Handlebars, why fewer bends and clearer choices sell better at the counter, and how dealers can create a parts department customers want to visit.
Jason also shares practical hiring tips from his work with MotorcycleIndustryJobs and why trade shows still matter for local stores.
What you will learn:
A simple spec approach that makes bars easier to sell
How to merchandise new parts without turning into a discount bin
Customer experience moves that increase repeat visits
How to write job posts that attract riders and not just resumes
Why dealers should adopt a product storyteller inside parts
Connect with Jason:
Phoenix Handlebars: https://phoenixhandlebars.com
LinkedIn: https://www.linkedin.com/in/jason-gearld-2451408/
MotorcycleIndustryJobs: https://www.motorcycleindustryjobs.com
Watch on YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A
Sponsor: MotoHunt Dealers https://dealers.motohunt.com