The Dealer Marketing System: Move Aged Units, Build Offers, Run Ads That Convert
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The Dealer Marketing System: Move Aged Units, Build Offers, Run Ads That Convert
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このコンテンツについて
If you want to sell more units, stop chasing random marketing ideas.
Build a system.
In this solo episode, I walk through an evergreen marketing framework for powersports dealers to move major units faster, protect margin, and create more repeat business.
We cover inventory merchandising, first party data, equity mining, paid ads, organic content, community, service driven opportunities, and how AI can increase speed and consistency.
Key topics
Inventory age buckets and a weekly standup that forces movement
Giveaways that build your list and create buyers even when they do not win
Mining your sold list and service ROs for trade opportunities
Google intent campaigns and Meta inventory catalog ads
The offer formula that makes promos work year round
A 7 day challenge to implement the system immediately
Sponsor: dealers.motohunt.com
Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/
Check us out on Youtube: https://youtube.com/@dealershipfixit?si=eOzwfr1XoIzQdp9v