Brian Croft on KTM, Dealers & The Future of Retail for Motorcycle and Powersports Dealerships
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Brian Croft on KTM, Dealers & The Future of Retail for Motorcycle and Powersports Dealerships
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Powersports veteran Brian Croft returns to The Dealership Fixit Podcast, this time representing KTM Group North America, where he leads inside sales for the central to West‐coast region plus Alaska & Hawaii.
He shares a rich 25+ year journey through dealerships, distributors, parts, and OEM leadership.
In this episode, we dive deep into:
- How KTM has evolved its dealer-partner strategy since restructuring and why alignment matters.
The edge dealers gain when they stock highly desirable machines and build specialist culture.
The major front-line challenges dealers face today: flooring costs, staffing, buyer readiness.
Why storytelling, brand focus, and experiential retail are more critical than ever.
What opportunities exist right now for stores who are willing to differentiate.
Connect With Brian: https://www.linkedin.com/in/motocroft/ Connect With Jacob: https://linkedin.com/in/jacob-b-berry Follow the Fixit Online: https://linktr.ee/dealershipfixitSponsor: dealers.motohunt.comListen to More Spotify: https://spoti.fi/3N9lzfg Further Episodes Apple Podcast: https://apple.co/43FoanX Interviews YouTube: https://youtube.com/@dealershipfixit