Summary

In this conversation, Adam discusses how to get more leads to sign up and become long-term members. He emphasizes the importance of presenting offers that help gyms stand out from the competition. Adam suggests incorporating nutrition into the offer to provide additional value and help members get results faster. He also highlights the need for consistency in exercise and nutrition to achieve long-term results. Adam shares his strategy of creating short-term programs that are enticing to potential members. He explains the importance of setting the right price, using scarcity and urgency, and offering guarantees to reduce risk. Overall, Adam's approach aims to attract and retain members while making the gym more cashflow positive.

Takeaways

Incorporating nutrition into gym offers can provide additional value and help members get results faster.

Consistency in exercise and nutrition is key for achieving long-term results.

Creating short-term programs can be enticing to potential members and help them commit to getting results.

Setting the right price, using scarcity and urgency, and offering guarantees can increase the effectiveness of gym offers.

Chapters

00:00 Introduction: The Challenge of Getting Leads to Sign Up

01:24 The Problem with Low Barrier Offers

03:19 The Importance of Incorporating Nutrition

04:19 Consistency is Key for Results

05:12 Creating an Offer that Stands Out

06:40 The Power of Short-Term Programs

08:05 Setting the Right Price

09:04 Using Scarcity and Urgency

10:58 Offering Guarantees to Reduce Risk

15:19 Summary and Conclusion

Summary

In this conversation, Adam discusses a method to fill gyms to capacity by understanding key metrics and implementing a customer finance acquisition model. He emphasizes the importance of knowing metrics such as Customer Acquisition Cost (CAC), Average Auto Value, Lifetime Value, and Gross Margin. By using these metrics, gym owners can calculate the LTGP to CAC ratio, which is crucial for acquiring customers and making profit. Adam also explains the problem with low barrier offers and how they can lead to negative cash flow. He introduces the concept of customer finance acquisition, where gyms make money upfront by offering programs and additional support. By implementing this model, gyms can achieve positive cash flow and attract more members.

Takeaways

Understanding key metrics such as CAC, Average Auto Value, Lifetime Value, and Gross Margin is crucial for acquiring customers and making profit.

Low barrier offers can lead to negative cash flow, while customer finance acquisition allows gyms to make money upfront.

By implementing the customer finance acquisition model, gyms can achieve positive cash flow and attract more members.

The referral system and providing additional support can further enhance the success of the customer finance acquisition model.

Chapters

00:00 Introduction

01:28 Understanding Key Metrics

04:24 The LTGP to CAC Ratio

05:22 The Expense of Marketing

06:19 The Problem with Low Barrier Offers

08:14 Customer Finance Acquisition

09:40 Positive Cash Flow

10:36 Additional Support for Results

11:33 The Magic Formula

13:29 Scaling the Model

17:24 Implementing the Model

Summary

In this conversation, Adam discusses the challenges gym owners face in achieving continuous growth and hitting their target numbers. He emphasizes the importance of marketing and explains that marketing includes promoting the business, providing a good member experience, and continuously selling services to current members. Adam highlights the yo-yo dieting effect on businesses, where they experience ebbs and flows in membership numbers due to inconsistent marketing efforts. He concludes by emphasizing the need for continuous marketing to break the cycle and achieve consistent growth.

Takeaways

Gym owners often struggle to achieve continuous growth and hit their target numbers.

Marketing is essential for promoting the business and continuously selling services.

Inconsistent marketing leads to the yo-yo dieting effect, where membership numbers fluctuate.

Continuous marketing is crucial for breaking the cycle and achieving consistent growth.

Chapters

00:00 The Challenge of Continuous Growth

01:01 Understanding Marketing

02:28 The Importance of Continuous Marketing

03:26 The Yo-Yo Dieting Effect on Business

05:49 Breaking the Cycle through Continuous Marketing

In this episode, Zach and Adam are discussing about building a positive reputation and brand recognition for a CrossFit gym within the local community. They discuss various strategies and tactics to achieve this, such as providing good coaching and member experiences, giving away branded merchandise like t-shirts and stickers, sponsoring local sports teams and clubs, and leveraging the enthusiasm of CrossFit members to naturally spread the word about the gym. They emphasize the importance of building goodwill in the community and how this can lead to organic leads and business growth. Additionally, they touch on the concept of brand recognition and the significance of what people say about your business in the community.

If you want to follow Zach and Adam you can on the following social media

Zachary Kaddatz:

Instagram: https://www.instagram.com/zacharykaddatz/

Daily Training Tips Instagram: https://www.instagram.com/dailytrainingtip/

Daily Training Program Instagram: https://www.instagram.com/dailytrainingprogram/

Website: https://www.dailytraining.com.au/

YouTube: https://www.youtube.com/@ZacharyKaddatzDailyTraining 

Adam Barbaro (Box Jump Brands):

Getting Started With Box Jump Brands at: https://grow.boxjumpbrands.com/start 

Instagram: https://www.instagram.com/boxjumpbrands/

Website: https://www.boxjumpbrands.com/ 

Facebook: https://www.facebook.com/boxjumpbrands 

Threads: https://www.threads.net/@boxjumpbrands 

CrossFit Affiliates Facebook Group

In this episode, Zach and Adam is discussing journey and experience in CrossFit coaching. Zach starts by sharing his progression from being a regular CrossFit member to becoming a CrossFit Level 3 trainer.

The main focus of the conversation is on the development of trainers and coaches within the CrossFit community. Zach emphasizes the importance of taking steps from Level 1 to Level 2 and beyond for those who want to turn coaching into a profession. He also mentions the value of self-supported learning for Level 3 certification, where trainers are provided with a portfolio of study materials to deepen their knowledge.

The conversation covers various aspects of coaching, including the Level 1 course, the six criteria for effective coaching (teaching, seeing, correcting, group management, demonstration, presence, and attitude), and the benefits of reading and studying resources related to coaching specific populations, such as aging athletes and children. Additionally, the discussion touches on how expanding coaching services, like offering classes for kids and teens, can potentially increase revenue for a gym or affiliate.

Overall, this podcast episode explores the journey of a CrossFit coach and provides insights into the steps and resources available for coaches to advance their skills and knowledge in the field.

If you want to follow Zach and Adam you can on the following social media

Zachary Kaddatz:

Instagram: https://www.instagram.com/zacharykaddatz/

Daily Training Tips Instagram: https://www.instagram.com/dailytrainingtip/

Daily Training Program Instagram: https://www.instagram.com/dailytrainingprogram/

Website: https://www.dailytraining.com.au/

YouTube: https://www.youtube.com/@ZacharyKaddatzDailyTraining 

Adam Barbaro (Box Jump Brands):

Getting Started With Box Jump Brands at: https://grow.boxjumpbrands.com/start 

Instagram: https://www.instagram.com/boxjumpbrands/

Website: https://www.boxjumpbrands.com/ 

Facebook: https://www.facebook.com/boxjumpbrands 

Threads: https://www.threads.net/@boxjumpbrands 

CrossFit Affiliates Facebook Group

In this episode, Zach and Adam discuss effective follow-up strategies for gyms to convert leads into members and retain existing ones. They emphasize the importance of speed in reaching out to new leads within minutes to maximize conversion rates. Additionally, they recommend a structured follow-up process, including phone calls, text messages, and personalized messages, to nurture leads' interest.

For existing members, they highlight the significance of maintaining a personal connection and showing genuine interest in their well-being. They suggest that building strong relationships and providing exceptional coaching can be a form of follow-up in itself, ensuring members remain engaged and committed to the gym.

The discussion underscores the value of effective communication, timely responses, and the balance between professionalism and personalization in gym follow-up practices.

If you want to follow Zach and Adam you can on the following social media

Zachary Kaddatz:

Instagram: https://www.instagram.com/zacharykaddatz/

Daily Training Tips Instagram: https://www.instagram.com/dailytrainingtip/

Daily Training Program Instagram: https://www.instagram.com/dailytrainingprogram/

Website: https://www.dailytraining.com.au/

YouTube: https://www.youtube.com/@ZacharyKaddatzDailyTraining 

Adam Barbaro (Box Jump Brands):

Getting Started With Box Jump Brands at: https://grow.boxjumpbrands.com/start 

Instagram: https://www.instagram.com/boxjumpbrands/

Website: https://www.boxjumpbrands.com/ 

Facebook: https://www.facebook.com/boxjumpbrands 

Threads: https://www.threads.net/@boxjumpbrands 

CrossFit Affiliates Facebook Group

In this episode, Zach and Adam discussing about the importance of effective social media usage for gyms. They emphasize the need to showcase what makes your gym unique rather than copying what other gyms are doing. Authenticity is key to building trust and attracting the right audience.

They highlight the value of planning your social media content in advance and recommend investing in professional photography to ensure high-quality images. Having a well-thought-out strategy for content, such as dedicating each day of the week to a different theme, can provide a structure for your posts.

Ultimately, the goal is to use social media to portray your gym in the best light, accurately reflecting its identity and values. By doing so, you can engage your audience, strengthen your community, and effectively market your gym to potential members.

If you want to follow Zach and Adam you can on the following social media

Zachary Kaddatz:

Instagram: https://www.instagram.com/zacharykaddatz/

Daily Training Tips Instagram: https://www.instagram.com/dailytrainingtip/

Daily Training Program Instagram: https://www.instagram.com/dailytrainingprogram/

Website: https://www.dailytraining.com.au/

YouTube: https://www.youtube.com/@ZacharyKaddatzDailyTraining 

Adam Barbaro (Box Jump Brands):

Getting Started With Box Jump Brands at: https://grow.boxjumpbrands.com/start 

Instagram: https://www.instagram.com/boxjumpbrands/

Website: https://www.boxjumpbrands.com/ 

Facebook: https://www.facebook.com/boxjumpbrands 

Threads: https://www.threads.net/@boxjumpbrands 

CrossFit Affiliates Facebook Group

In this video Zach and Adam discuss about Coach-to-Member Ratio: Striking a Balance for Profitability and Quality Service.

They're focusing in the impact of class sizes on gym profitability and member experience. They explore the benefits and drawbacks of small and large classes, linking coaching ratios to member satisfaction. They delve into how scarcity can fuel sales, making specific recommendations to manage busy classes efficiently, including staffing considerations and effective sales tactics.

If you want to follow Zach and Adam you can on the following social media

Zachary Kaddatz:

Instagram: https://www.instagram.com/zacharykaddatz/

Daily Training Tips Instagram: https://www.instagram.com/dailytrainingtip/

Daily Training Program Instagram: https://www.instagram.com/dailytrainingprogram/

Website: https://www.dailytraining.com.au/

YouTube: https://www.youtube.com/@ZacharyKaddatzDailyTraining 

Adam Barbaro (Box Jump Brands):

Getting Started With Box Jump Brands at: https://grow.boxjumpbrands.com/start 

Instagram: https://www.instagram.com/boxjumpbrands/

Website: https://www.boxjumpbrands.com/ 

Facebook: https://www.facebook.com/boxjumpbrands 

Threads: https://www.threads.net/@boxjumpbrands 

CrossFit Affiliates Facebook Group