Building a Brand Around Your Coaches: A Marketing and Retention Strategy
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In this episode, Zach and Adam are discussing about building a positive reputation and brand recognition for a CrossFit gym within the local community. They discuss various strategies and tactics to achieve this, such as providing good coaching and member experiences, giving away branded merchandise like t-shirts and stickers, sponsoring local sports teams and clubs, and leveraging the enthusiasm of CrossFit members to naturally spread the word about the gym. They emphasize the importance of building goodwill in the community and how this can lead to organic leads and business growth. Additionally, they touch on the concept of brand recognition and the significance of what people say about your business in the community.
If you want to follow Zach and Adam you can on the following social media
Zachary Kaddatz:
Instagram: https://www.instagram.com/zacharykaddatz/
Daily Training Tips Instagram: https://www.instagram.com/dailytrainingtip/
Daily Training Program Instagram: https://www.instagram.com/dailytrainingprogram/
Website: https://www.dailytraining.com.au/
YouTube: https://www.youtube.com/@ZacharyKaddatzDailyTraining
Adam Barbaro (Box Jump Brands):
Getting Started With Box Jump Brands at: https://grow.boxjumpbrands.com/start
Instagram: https://www.instagram.com/boxjumpbrands/
Website: https://www.boxjumpbrands.com/
Facebook: https://www.facebook.com/boxjumpbrands
Threads: https://www.threads.net/@boxjumpbrands
CrossFit Affiliates Facebook Group