In this episode of Beyond Should, Lucy catches up with return guest, Natacha Hildebrand, to discuss where she is and where she's going!
Beyond Should also presents a re-rerun episode with Natacha: This conversation is about the power of releasing societal pressures, cultivating your many interests, and centering community in our work. Natacha shares how a project with Annie Leibowitz and Gloria Steinem helped her embrace her identity as a multi-hyphenate and step into being a community gatherer and leader for women around the world. She also tells us about her experience co-founding BasBlue and how she learned to ask for support from her own personal board of advisors. Tune in for a powerful reminder that the best is yet to come — even when it takes a little more time than we might desire.

More about our guest: Natacha Hildebrand is a brand leader and veteran community builder focused on the intersection of culture, content, and commerce. She is currently the Fractional Chief Marketing Officer at Z SUPPLY, a California lifestyle brand. Previously, she led Brand Marketing at Madewell, spearheaded Community Innovation at Nike, and sold her women's community business, Doyenne, to AllBright in London. She is the co-founder of BasBlue, a foundation and members' space in Detroit.

Stay connected:

• Check out The Murmuration Collective
• Connect with us on Instagram & LinkedIn
• Subscribe to our monthly newsletter

This week, the mic turns on Beyond Should host and The Murmuration Collective founder Lucy Reynolds.

In a candid conversation with her friend and colleague Esti MacInnes, Lucy shares the winding path that took her from advertising and global brands to motherhood, life abroad, executive coaching, and ultimately building The Murmuration Collective.

Lucy opens up about the pressure she once felt to “do it all,” the coaching experience that changed the trajectory of her career, the loneliness of entrepreneurship, and the shoulds she had to shed to finally invest in herself and her vision.

It’s a conversation about trusting the pull toward something more — even when you don’t know exactly where it’s leading — and giving yourself permission to build a life that actually feels like yours.

• Check out The Murmuration Collective
• Interested in 1:1 Coaching with Lucy
• Connect with us on Instagram & LinkedIn
• Subscribe to our monthly newsletter

What happens when your life looks good on paper…but something still feels off?

In this solo episode of Beyond Should, Lucy Reynolds gets personal about her decision to move back to her hometown of Austin and the deeper questions that led her there. Using the framework of people, place, and purpose, she explores how the things that once made a life feel right may not be what we need in our next chapter.

Lucy shares how to recognize when you’re out of alignment with your current values, why wanting something different doesn’t make you ungrateful, and how the Wheel of Life can help reveal where you’re thriving—and where there may be friction.

Because sometimes the should to shed is simply: “My life is good, so I should be happy with it exactly as it is.”

You don’t have to blow up your life. You just have to get honest about what you want now.

• Check out The Murmuration Collective
• Interested in 1:1 Coaching with Lucy
• Connect with us on Instagram & LinkedIn
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Emmy Award-winning producer, former NBC Entertainment EVP, and founder of Yellow Brick Road Productions Teri Weinberg joins Lucy Reynolds for a powerful conversation about reinvention, leadership, confidence, and trusting yourself. Best known for her work on The Office, Ugly Betty, and The Tudors, Teri shares the lessons that transformed her career…and her life.

From negotiating high-stakes deals and navigating career setbacks to learning to surf in her 50s and embracing her TEDx message of Aging Into Power, Teri explains why your greatest strength comes from betting on yourself, not waiting for permission.

In this episode:
• Why women need to stop waiting for permission
• How to negotiate your worth with confidence
• Turning setbacks into your greatest opportunities
• The power of rest, play, and reinvention
• Why you never stop growing into your power

If you’ve ever questioned your next chapter, this conversation will inspire you to stop living by “should” and start trusting yourself.

• Connect with Teri
• Check out The Murmuration Collective
• Interested in 1:1 Coaching with Lucy
• Connect with us on Instagram & LinkedIn
• Subscribe to our monthly newsletter

What if success didn’t require permission?

In this episode of Beyond Should, Lucy Reynolds sits down with entrepreneur and Brush On Block founder Andrea Wetsel to explore ambition, entrepreneurship, leadership, and the hidden energy drains that keep women from pursuing what they truly want.

Andrea shares the lessons she learned building a business from the ground up, overcoming setbacks, protecting her energy, embracing failure as learning, and giving herself permission to want to win. Together, they discuss female leadership, confidence, motherhood, decision-making, and why letting go of performative expectations can unlock a more aligned and impactful life.

If you’ve ever felt pressure to play small, over-explain your choices, or follow someone else’s definition of success, this conversation is for you.

• Connect with Andrea
• Check out The Murmuration Collective
• Interested in 1:1 Coaching with Lucy
• Connect with us on Instagram & LinkedIn
• Subscribe to our monthly newsletter
  
  

What if readiness is a myth?

Salt & Straw CEO and Co-Founder Kim Malek joins Lucy Reynolds to discuss the moment she finally stopped waiting for certainty and started building the life she actually wanted.

From corporate America to entrepreneurship, motherhood, leadership, and health, Kim shares the lessons she’s learned about self-trust, speaking hard truths, asking for help, and creating a life that reflects your values instead of other people’s expectations.

If you’ve ever felt stuck between what you should do and what you truly want, this conversation is for you.

More about Kim:

Kim Malek is the CEO and Co-Founder of Salt & Straw. Malek built the company from the ground up, from a humble ice cream cart into a fast-growing, family-run company with 25 locations in just ten years. Under Malek’s leadership, Salt & Straw has become known for doing things the hard way - the right way. Salt & Straw takes an unparalleled approach to ice cream making and over the years has created a legendary culture of hospitality, for both customers and employees.

Stay connected:

• Connect with Kim
• Check out The Murmuration Collective
• Interested in 1:1 Coaching with Lucy
• Connect with us on Instagram & LinkedIn
• Subscribe to our monthly newsletter
  
  

Beyond Should is creatively supported by a team of dynamic women:

Host and Founder of TMC : Lucy Reynolds

Executive Producer: Lauren LoGrasso

Producer: Daniela Silva

Marketing Manager: Esti MacInnes

Entrepreneur and AI founder Avni Patel Thompson joins Lucy Reynolds for a conversation about invisible labor, ambition, technology, and community. Together, they explore how women can move beyond expectations, trust their own values, and build lives—and solutions—that work for them.

More about Avni:

Avni Patel Thompson is a serial founder building at the intersection of technology and modern parenthood. With her rare blend of scientific, care and business management expertise, Patel Thompson is able to develop cutting edge solutions to very nuanced and human problems. She holds a BSC in Chemistry from the University of British Columbia and an MBA from Harvard Business School and authors 10,000 Ways, a newsletter about building solutions to the problems you live.

Stay connected:

• Connect with Avni
• Check out The Murmuration Collective
• Interested in 1:1 Coaching with Lucy
• Connect with us on Instagram & LinkedIn
• Subscribe to our monthly newsletter
  
  

Beyond Should is creatively supported by a team of dynamic women:

Host and Founder of TMC : Lucy Reynolds

Executive Producer: Lauren LoGrasso

Producer: Daniela Silva

Marketing Manager: Esti MacInnes

What happens when you realize the life you built no longer fits who you’re becoming?

In this episode of Beyond Should, Lucy sits down with Michelle Jacobs, co-founder and COO of Womaness, to unpack reinvention, women’s health, leadership, and the cultural narratives women inherit around aging. From walking away from corporate life to building a company dedicated to women in midlife, Michelle shares what it looked like to stop seeking approval, trust her instincts, and create something entirely new.

Together, they explore why so many women feel disconnected from their bodies, the lack of education around perimenopause and menopause, and why midlife can become a powerful season of clarity, confidence, and reinvention. They also discuss women and risk-taking, investing in women-led businesses, and the importance of taking up more space.

More about Michelle:

Michelle Jacobs is Co-Founder and COO of Womaness, a brand changing the conversation around aging, midlife, and menopause through clinically and doctor-tested products that address symptoms from hot flashes to sleep to fine lines. Womaness is available on Womaness.com, Amazon, and Ulta Beauty.

A strategic development leader, Michelle spent 20 years building brands before co-founding Womaness — spanning sales, partnerships, licensing, logistics, and financial management across categories from home and décor to health and baby. She began her career in licensing, then led client relationships for Polo Ralph Lauren and Lancôme at a digital media agency. After earning her MBA, she marketed billion-dollar brands like Centrum and Advil to retailers ranging from corner bodegas to Costco.

Michelle later spent a decade at Time Inc., launching the licensing and retail business for Real Simple, Cooking Light, and InStyle with partners including Target, Bed Bath & Beyond, and Crate & Barrel. She was then recruited by QVC/HSN to lead the retail rollout for the Joy Mangano brand — yes, inventor of the Miracle Mop.

Stay connected:

• Connect with Michelle Jacobs
• Check out The Murmuration Collective
• Interested in 1:1 Coaching with Lucy
• Connect with us on Instagram & LinkedIn
• Subscribe to our monthly newsletter
  
  

Beyond Should is creatively supported by a team of dynamic women:

Host and Founder of TMC : Lucy Reynolds

Executive Producer: Lauren LoGrasso

Producer: Daniela Silva

Marketing Manager: Esti MacInnes