In this episode of Beyond Should, Lucy catches up with return guest, Natacha Hildebrand, to discuss where she is and where she's going!
Beyond Should also presents a re-rerun episode with Natacha: This conversation is about the power of releasing societal pressures, cultivating your many interests, and centering community in our work. Natacha shares how a project with Annie Leibowitz and Gloria Steinem helped her embrace her identity as a multi-hyphenate and step into being a community gatherer and leader for women around the world. She also tells us about her experience co-founding BasBlue and how she learned to ask for support from her own personal board of advisors. Tune in for a powerful reminder that the best is yet to come — even when it takes a little more time than we might desire.

More about our guest: Natacha Hildebrand is a brand leader and veteran community builder focused on the intersection of culture, content, and commerce. She is currently the Fractional Chief Marketing Officer at Z SUPPLY, a California lifestyle brand. Previously, she led Brand Marketing at Madewell, spearheaded Community Innovation at Nike, and sold her women's community business, Doyenne, to AllBright in London. She is the co-founder of BasBlue, a foundation and members' space in Detroit.

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This week, the mic turns on Beyond Should host and The Murmuration Collective founder Lucy Reynolds.

In a candid conversation with her friend and colleague Esti MacInnes, Lucy shares the winding path that took her from advertising and global brands to motherhood, life abroad, executive coaching, and ultimately building The Murmuration Collective.

Lucy opens up about the pressure she once felt to “do it all,” the coaching experience that changed the trajectory of her career, the loneliness of entrepreneurship, and the shoulds she had to shed to finally invest in herself and her vision.

It’s a conversation about trusting the pull toward something more — even when you don’t know exactly where it’s leading — and giving yourself permission to build a life that actually feels like yours.

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What happens when your life looks good on paper…but something still feels off?

In this solo episode of Beyond Should, Lucy Reynolds gets personal about her decision to move back to her hometown of Austin and the deeper questions that led her there. Using the framework of people, place, and purpose, she explores how the things that once made a life feel right may not be what we need in our next chapter.

Lucy shares how to recognize when you’re out of alignment with your current values, why wanting something different doesn’t make you ungrateful, and how the Wheel of Life can help reveal where you’re thriving—and where there may be friction.

Because sometimes the should to shed is simply: “My life is good, so I should be happy with it exactly as it is.”

You don’t have to blow up your life. You just have to get honest about what you want now.

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