The Should Behind the Story: How Lucy Reynolds Built The Murmuration Collective
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This week, the mic turns on Beyond Should host and The Murmuration Collective founder Lucy Reynolds.
In a candid conversation with her friend and colleague Esti MacInnes, Lucy shares the winding path that took her from advertising and global brands to motherhood, life abroad, executive coaching, and ultimately building The Murmuration Collective.
Lucy opens up about the pressure she once felt to “do it all,” the coaching experience that changed the trajectory of her career, the loneliness of entrepreneurship, and the shoulds she had to shed to finally invest in herself and her vision.
It’s a conversation about trusting the pull toward something more — even when you don’t know exactly where it’s leading — and giving yourself permission to build a life that actually feels like yours.
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