In this episode of the Better Your Business Podcast, Cher sits down with her Chief Content Officer, Kristine, for an honest and practical conversation about social media marketing for real estate agents. They talk about what to do when you only have 30 minutes a week for content, why you should stop worrying about trending sounds before you’ve even established a posting rhythm, and how to create content that actually sounds and feels like you.

In this episode you will hear:

• [03:30] – Kristine shares where realtors should actually start if they only have 30 minutes a week for content.
• [06:26] – Cher and Kristine talk about why chasing trending sounds makes no sense if you aren’t posting consistently yet.
• [08:58] – Kristine explains why your audience can tell when you genuinely don’t enjoy the content you’re creating.
• [10:20] – Kristine gets into why showing up and being seen online can feel so uncomfortable for some people.
• [10:56] – Kristine shares how you can slowly build your confidence with visibility instead of forcing yourself into the spotlight.
• [15:54] – Cher and Kristine talk about what actually happens when you take the step you’ve been afraid to take.
• [18:02] – Cher explains her favourite way to get past the “what if people judge me?” spiral.
• [20:04] – Cher shares how changing the way you talk to yourself about social media can change the way you show up.
• [23:45] – Kristine asks the question every realtor should answer before deciding that social media “isn’t working.”
• [26:17] – Kristine explains why Instagram Stories are so important for staying connected with the people who already know you.
• [29:50] – Cher and Kristine unpack why real estate marketing is different when you’re selling something that requires a huge amount of trust.
• [31:33] – Kristine shares how speaking to one specific person can make your real estate content feel so much more relevant.
• [32:23] – Kristine breaks down the three different points of view every realtor can use to make their content stand out.
• [38:05] – Cher and Kristine talk about how to stand out when it feels like every realtor is saying the exact same thing online.
• [41:03] – Kristine explains what “The Works” looks like and why having a content partner can take so much off a realtor’s plate.

Connect with Kristine: @socialswithkristine

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher dives into one of the most powerful and surprisingly underused tools in a realtor’s business: email marketing. Cher shares the exact strategies, systems, and mindset shifts that helped her turn a simple email newsletter into a consistent, high-converting touchpoint with her audience. From building genuine connection to creating repeatable systems that save time, this episode is your step-by-step guide to making email marketing feel easy, effective, and actually enjoyable.

In this episode you will hear:

• [01:07] – She shares how her email marketing workshop unexpectedly launched her Better Your Business platform.
• [01:59] – Cher explains why email is a reliable, algorithm-free way to stay consistently visible to your audience.
• [03:50] – Learn the three core elements every email should include: value, proof, and personal connection.
• [04:30] – Cher breaks down how to tailor your emails to your ideal client’s goals, fears, and lifestyle.
• [07:19] – She outlines a simple, repeatable email template to make consistency easy and sustainable.
• [08:23] – Cher explains why overcomplicating your newsletter is the biggest mistake holding you back.
• [09:30] – Discover how to grow your email list using strategic freebies that attract ideal clients.
• [11:30] – She walks through creating high-converting lead magnets for both lifestyle and real estate value.
• [12:23] – Cher shares what to look for in an email marketing platform and why she uses Flodesk.
• [16:06] – Learn her simple segmentation strategy that avoids overwhelm while still tracking leads effectively.
• [17:34] – Cher outlines the essential components every email should include, from CTAs to click-through links.
• [21:00] – She shares a realistic weekly workflow that keeps your email marketing consistent in just one hour.
• [24:49] – Cher breaks down key analytics like open rates and click rates and how to improve them.
• [27:14] – A powerful mindset shift on unsubscribes and why they should never stop you from showing up.
• [29:26] – Cher closes with encouragement to stay consistent and restart quickly if you fall off track.

Connect with Cher: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher sits down with Phil Maurion from Visual Advantage to unpack what’s really working in real estate marketing right now and what’s quietly hurting your business. From client experience and consistency to AI, media strategy, and attracting the right type of client, this conversation dives into the real behind-the-scenes of building a scalable, relationship-driven business in a fast-evolving industry. Phil shares candid insights on why automation can backfire, how realtors are underutilizing their marketing assets, and the small shifts that can completely change how your listings perform.

In this episode you will hear:

• [01:47] – Phil shares the early beginnings of Visual Advantage when he was on his own journey to purchasing a home.
• [05:35] – Phil shares how important first impressions are in real estate and why your media quality directly impacts your credibility and client trust.
• [07:25] – The reality of client loyalty is broken down, with a focus on how consistency, quality, and reliable systems keep clients coming back.
• [11:42] – A candid conversation about automation and AI, and why overusing it can actually attract the wrong type of client.
• [15:02] – Phil shares his experience while growing a business and growing a family at the same time.
• [19:01] – Phil explains who he wants to hire and the strategy behind that to continue to grow the business.
• [21:23] – How you attract clients based on how you present your brand, messaging, and overall customer experience.
• [32:03] – Building a client base through word of mouth and in-person brokerage presentations, rather than relying solely on social media.
• [42:00] – A deep dive into real estate video marketing, including lifestyle content, attention-grabbing visuals, and storytelling that sells.
• [44:32] – Creative listing video features from lighting effects to interactive elements that elevate listings and capture buyer attention and how we use AI to generate this.
• [51:10] – The shift toward shorter, faster-paced video content and how changing attention spans are influencing marketing strategies.
• [01:00:24] – Phil shares his passion for racing and what he enjoys doing during down time.
• [01:04:23] – What’s next for Visual Advantage, including a major focus on pre-sale outreach, faster delivery, and elevated customer service.
• [01:05:00] – Phil breaks down the three key areas of growth: pre-sale, production experience, and post-sale support—and why all three matter.

Connect with Phil:

Instagram: @visual_advantage_ca

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher breaks down exactly where her real estate deals came from this year—and reveals the simple 3-part marketing strategy behind it all. From community events to social media and email marketing, you’ll learn how to build trust, stay top-of-mind, and become the obvious choice for your ideal clients. If you're a real estate agent looking to grow your business through relationship marketing, this episode is packed with actionable insights you can implement right away.

In this episode you will hear:

• [00:55] – Cher introduces her simple but powerful 3-part marketing strategy: social media, email, and community events.
• [01:09] – She walks through her first deal and how years of community involvement turned into a client.
• [02:15] – You’ll hear how showing up at local events consistently led to multiple unexpected opportunities.
• [02:50] – Cher shares how referrals from past clients and industry connections continue to drive business.
• [03:45] – She explains how casual, everyday connections can quietly turn into paying clients over time.
• [04:07] – Learn why staying visible and consistent builds trust long before someone is ready to hire you.
• [05:15] – Cher highlights the importance of the “in-between moments” that actually influence buying decisions.
• [05:48] – She breaks down how to become the obvious choice so clients don’t even consider other agents.
• [06:48] – The big takeaway: meet more people and stay top-of-mind if you want consistent sales.
• [10:21] – She explains the difference between transaction count and sales volume—and why it matters.
• [11:30] – Cher calls out the trap of comparison and why it can hold you back in business.
• [12:01] – She reinforces that relationship-based marketing truly works when done consistently.
• [12:33] – She dives into “Value” and how to show up as both a real human and a helpful expert.
• [13:51] – Cher explains “Proof” and how to demonstrate credibility, even if you’re newer in the industry.
• [15:05] – She breaks down “Connection” and how sharing personal details builds trust with your audience.
• [16:30] – You’ll learn why familiarity makes clients choose you faster (without shopping around).
• [17:21] – Cher explains how to structure your marketing so connections naturally turn into clients.
• [17:37] – She shares real numbers and growth since 2022 to prove this strategy works.
• [18:30] – Final thoughts and encouragement to take action and trust the process.

Connect with Cher: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Megan Schnarr to unpack what it really means to step off the “expected” path and create a life that actually feels good. From navigating burnout and people-pleasing to trusting your intuition and redefining success, this episode is a must-listen for women in real estate who are ready for more.

In this episode you will hear:

• [00:50] Megan shares her role as a life design coach and explains how she helps women create a version of success that feels aligned, grounded, and intentional.
• [02:19] A powerful look at how conditioning, expectations, and societal norms keep us stuck on paths we didn’t consciously choose.
• [04:21] Megan opens up about hitting rock bottom, leaving corporate life, and walking away from people-pleasing to build a life on her own terms.
• [06:50] Growth isn’t glamorous. This stage is lonely, uncertain, and uncomfortable, but necessary for transformation.
• [09:13] A powerful metaphor that explains why most people stay in safe, predictable lives and what it really takes to step into the unknown.
• [11:17] Exploring how we’ve lost connection with our intuition and rely too heavily on external validation.
• [13:13] Megan introduces the concept of expanding your “surface area of luck” by changing your environment, circle, and exposure to new ideas.
• [15:20] A practical and relatable breakdown of how intuition feels in the body and why learning to trust it changes everything.
• [19:00] A mindset shift for high achievers who struggle with overcommitment, delegation, and saying no.
• [20:41] From childhood strengths to adult careers, Megan explains how we often build identities around what we’re good at, not what we enjoy.
• [24:50] Even in entrepreneurship, many professionals unintentionally rebuild rigid systems that limit freedom.
• [27:25] Breaking down manifestation and the reticular activating system (RAS) in a way that actually makes sense.
• [33:40] A simple but powerful example of how your expectations shape your experiences, both positively and negatively.
• [41:55] The impact of “speed to lead” culture and constant availability on burnout and emotional regulation.
• [44:09] Megan shares practical home systems, from daily laundry to meal planning that create more calm and clarity.
• [48:05] How repeatable systems free up mental space and eliminate unnecessary stress.
• [50:42] Why clear roles and responsibilities are essential for reducing overwhelm and resentment.
• [56:11] Small, aligned actions can create meaningful change without risking everything.

Connect with Megan:

Instagram: @meganschnarr

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Staci Millard, owner of Thrive Accounting, to explore how women in real estate can master their finances, adopt a CEO mindset, and grow their businesses intentionally. Staci shares insights from her journey as an entrepreneur, her approach to accounting and bookkeeping for realtors, and practical strategies for managing money, profits, and investments.

In this episode you will hear:

• [01:56] Staci shares her unique journey into entrepreneurship, emphasizing how her experience across multiple businesses shapes her approach to accounting and supporting business owners.
• [04:43] Staci and Cher discuss where women in real estate often underestimate themselves, highlighting the importance of confidence, mentorship, and exposure to aspirational “rooms” where growth feels normal.
• [09:30] Staci identifies common financial mistakes realtors make, including overlooking taxes and failing to track profitability, and emphasizes the need for intentional spending and reinvestment.
• [11:59] The discussion expands to potential investments for realtors beyond transactions, including real estate, angel investing, sponsorships, and building value-driven partnerships.
• [17:02] Cher and Staci explore the concept of realtors as CEOs, stressing the need to diversify income, manage finances strategically, and approach business with a long-term mindset.
• [17:45] Staci provides actionable steps for developing a CEO mindset, including building scalable systems, managing finances, and creating income streams that do not rely solely on personal input.
• [20:14] Staci outlines strategies for managing inconsistent income, emphasizing tracking committed expenses, lifestyle demands, and reverse-engineering sales targets to meet financial goals.
• [23:50] They discuss how realtors can identify the best marketing strategies for their unique strengths, testing approaches rather than blindly following others’ successes.
• [34:35] Staci provides expert advice on bookkeeping, write-offs, and accounting for realtors, explaining the importance of intention behind business expenses and separating personal and business finances.
• [39:40] Cher and Staci explore the psychological impact of inconsistent income and financial management, highlighting systems that help manage stress and create stability.
• [40:38] Staci offers guidance for women business owners who avoid dealing with money, encouraging small steps, hiring professionals, and intentionally building financial comfort.
• [45:22] Staci shares her financial rules, focusing on profitability, ROI, and systems that create repeatable results to support long-term business success.
• [53:39] Staci explains how Thrive Accounting differentiates itself by prioritizing client experience, providing clear, actionable financial reports, and supporting business owners year-round.

Connect with Staci:

Instagram: @thriveaccounting @staci.millard

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher takes listeners behind the scenes of her journey to writing her first book. She shares the real-life challenges of balancing her career as a realtor, coach, and mom while pursuing a long-held dream of becoming an author. Cher dives into the fears, self-doubt, and procrastination that many entrepreneurs face and offers actionable advice on staying aligned with your goals, defining your version of success, and taking bold steps forward in business and life.

In this episode you will hear:

• [00:41] Cher explains that this solo episode will focus on her journey writing her first book and the process of manifesting it while balancing life and business.
• [01:30] Cher reflects on her childhood dream of becoming a writer, inspired by Oprah Winfrey, and shares how she envisioned a life of writing and creating impactful books from a peaceful, intentional space.
• [04:15] She explains how working with realtors, workshops, and clients helped her identify the theme and structure for her book, emphasizing the importance of aligning the content with her own experiences and audience needs.
• [06:31] Cher shares the fears and self-doubt she experienced while starting the book, including procrastination and the anxiety of balancing multiple roles, which resonate with many entrepreneurs.
• [08:47] She discusses redefining success and learning to embrace simplicity, joy, and authenticity in business, encouraging listeners to focus on what truly matters instead of chasing constant growth.
• [11:16] Cher talks about her mission to create guidance she wished she had when starting her real estate career, providing actionable advice to help others avoid burnout and operate with ease and intention.
• [14:44] Cher outlines who the book is for, including female realtors, women in business, and corporate professionals, emphasizing the book’s value for anyone looking to simplify, grow, and enjoy their work.
• [16:06] She candidly discusses how procrastination and perfectionism create challenges when writing a permanent work like a book, and how she navigates these obstacles with intention and planning.
• [19:54] Cher shares her struggle with time management and blocking writing sessions in her calendar while balancing work, coaching, and family life, providing relatable insights for busy entrepreneurs.
• [22:52] She explains why she chose to document and share her book-writing journey, emphasizing that showing vulnerability can help others feel less alone and encourage them to start or finish their own projects.
• [23:41] Cher invites listeners to follow her Instagram series, Blank Page to Bestseller, and encourages engagement from anyone currently writing a book or considering starting one.

Connect with Cher: @chergoetz_

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Tina Goldrick, a full-time real estate agent with 18 years of experience in the industry. Tina shares how she moved from the casino industry into real estate, what it was like starting in a male-dominated office, and how the culture of collaboration has changed over time. She also opens up about routines, market shifts, client alignment, response time, and the business lessons that came from a challenging year.

In this episode you will hear:

• [01:32] Tina’s early days in real estate and what it was like entering a male-dominated industry.
• [04:47] How Tina’s real estate career evolved through teams, brokerage roles, listings, and eventually going individual.
• [07:12] The importance of building a real estate business that supports both professional success and family life.
• [08:10] Tina’s morning routine, from coffee and supplements to dog walks, fitness, and preparing for the day.
• [11:48] How routine impacts Tina’s mental health, productivity, and ability to stay grounded.
• [16:11] Tina’s honest take on the current real estate market and how it has shifted since 2024.
• [18:23] Why sellers need to understand pricing strategy and the risk of chasing a down market.
• [21:28] The simple business habits Tina has brought back, including handwritten notes, CRM updates, and database touchpoints.
• [23:32] Why consistent database follow-up still matters in a slower or more balanced market.
• [25:34] How Tina determines client alignment and why she has become more intentional about who she works with.
• [31:00] Tina’s biggest business flex: fast response time and staying on top of client communication.
• [34:58] The hardest season in Tina’s business and the personal and professional shifts that helped her move forward.
• [38:00] Tina’s experience at The Agency, meeting Mauricio Umansky, and her take on real estate reality TV.
• [47:12] What newer agents are struggling with and why lead generation, work ethic, and mentorship still matter.
• [55:36] Tina’s shoutouts to women in real estate and her excitement about expanding with Gale Group in KW.

Connect with Tina:

Instagram: @tinagoldrick_realestate

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f