In this solo episode of Better Your Business, Cher breaks down exactly where her real estate deals came from this year—and reveals the simple 3-part marketing strategy behind it all. From community events to social media and email marketing, you’ll learn how to build trust, stay top-of-mind, and become the obvious choice for your ideal clients. If you're a real estate agent looking to grow your business through relationship marketing, this episode is packed with actionable insights you can implement right away.

In this episode you will hear:

• [00:55] – Cher introduces her simple but powerful 3-part marketing strategy: social media, email, and community events.
• [01:09] – She walks through her first deal and how years of community involvement turned into a client.
• [02:15] – You’ll hear how showing up at local events consistently led to multiple unexpected opportunities.
• [02:50] – Cher shares how referrals from past clients and industry connections continue to drive business.
• [03:45] – She explains how casual, everyday connections can quietly turn into paying clients over time.
• [04:07] – Learn why staying visible and consistent builds trust long before someone is ready to hire you.
• [05:15] – Cher highlights the importance of the “in-between moments” that actually influence buying decisions.
• [05:48] – She breaks down how to become the obvious choice so clients don’t even consider other agents.
• [06:48] – The big takeaway: meet more people and stay top-of-mind if you want consistent sales.
• [10:21] – She explains the difference between transaction count and sales volume—and why it matters.
• [11:30] – Cher calls out the trap of comparison and why it can hold you back in business.
• [12:01] – She reinforces that relationship-based marketing truly works when done consistently.
• [12:33] – She dives into “Value” and how to show up as both a real human and a helpful expert.
• [13:51] – Cher explains “Proof” and how to demonstrate credibility, even if you’re newer in the industry.
• [15:05] – She breaks down “Connection” and how sharing personal details builds trust with your audience.
• [16:30] – You’ll learn why familiarity makes clients choose you faster (without shopping around).
• [17:21] – Cher explains how to structure your marketing so connections naturally turn into clients.
• [17:37] – She shares real numbers and growth since 2022 to prove this strategy works.
• [18:30] – Final thoughts and encouragement to take action and trust the process.

Connect with Cher: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Megan Schnarr to unpack what it really means to step off the “expected” path and create a life that actually feels good. From navigating burnout and people-pleasing to trusting your intuition and redefining success, this episode is a must-listen for women in real estate who are ready for more.

In this episode you will hear:

• [00:50] Megan shares her role as a life design coach and explains how she helps women create a version of success that feels aligned, grounded, and intentional.
• [02:19] A powerful look at how conditioning, expectations, and societal norms keep us stuck on paths we didn’t consciously choose.
• [04:21] Megan opens up about hitting rock bottom, leaving corporate life, and walking away from people-pleasing to build a life on her own terms.
• [06:50] Growth isn’t glamorous. This stage is lonely, uncertain, and uncomfortable, but necessary for transformation.
• [09:13] A powerful metaphor that explains why most people stay in safe, predictable lives and what it really takes to step into the unknown.
• [11:17] Exploring how we’ve lost connection with our intuition and rely too heavily on external validation.
• [13:13] Megan introduces the concept of expanding your “surface area of luck” by changing your environment, circle, and exposure to new ideas.
• [15:20] A practical and relatable breakdown of how intuition feels in the body and why learning to trust it changes everything.
• [19:00] A mindset shift for high achievers who struggle with overcommitment, delegation, and saying no.
• [20:41] From childhood strengths to adult careers, Megan explains how we often build identities around what we’re good at, not what we enjoy.
• [24:50] Even in entrepreneurship, many professionals unintentionally rebuild rigid systems that limit freedom.
• [27:25] Breaking down manifestation and the reticular activating system (RAS) in a way that actually makes sense.
• [33:40] A simple but powerful example of how your expectations shape your experiences, both positively and negatively.
• [41:55] The impact of “speed to lead” culture and constant availability on burnout and emotional regulation.
• [44:09] Megan shares practical home systems, from daily laundry to meal planning that create more calm and clarity.
• [48:05] How repeatable systems free up mental space and eliminate unnecessary stress.
• [50:42] Why clear roles and responsibilities are essential for reducing overwhelm and resentment.
• [56:11] Small, aligned actions can create meaningful change without risking everything.

Connect with Megan:

Instagram: @meganschnarr

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Staci Millard, owner of Thrive Accounting, to explore how women in real estate can master their finances, adopt a CEO mindset, and grow their businesses intentionally. Staci shares insights from her journey as an entrepreneur, her approach to accounting and bookkeeping for realtors, and practical strategies for managing money, profits, and investments.

In this episode you will hear:

• [01:56] Staci shares her unique journey into entrepreneurship, emphasizing how her experience across multiple businesses shapes her approach to accounting and supporting business owners.
• [04:43] Staci and Cher discuss where women in real estate often underestimate themselves, highlighting the importance of confidence, mentorship, and exposure to aspirational “rooms” where growth feels normal.
• [09:30] Staci identifies common financial mistakes realtors make, including overlooking taxes and failing to track profitability, and emphasizes the need for intentional spending and reinvestment.
• [11:59] The discussion expands to potential investments for realtors beyond transactions, including real estate, angel investing, sponsorships, and building value-driven partnerships.
• [17:02] Cher and Staci explore the concept of realtors as CEOs, stressing the need to diversify income, manage finances strategically, and approach business with a long-term mindset.
• [17:45] Staci provides actionable steps for developing a CEO mindset, including building scalable systems, managing finances, and creating income streams that do not rely solely on personal input.
• [20:14] Staci outlines strategies for managing inconsistent income, emphasizing tracking committed expenses, lifestyle demands, and reverse-engineering sales targets to meet financial goals.
• [23:50] They discuss how realtors can identify the best marketing strategies for their unique strengths, testing approaches rather than blindly following others’ successes.
• [34:35] Staci provides expert advice on bookkeeping, write-offs, and accounting for realtors, explaining the importance of intention behind business expenses and separating personal and business finances.
• [39:40] Cher and Staci explore the psychological impact of inconsistent income and financial management, highlighting systems that help manage stress and create stability.
• [40:38] Staci offers guidance for women business owners who avoid dealing with money, encouraging small steps, hiring professionals, and intentionally building financial comfort.
• [45:22] Staci shares her financial rules, focusing on profitability, ROI, and systems that create repeatable results to support long-term business success.
• [53:39] Staci explains how Thrive Accounting differentiates itself by prioritizing client experience, providing clear, actionable financial reports, and supporting business owners year-round.

Connect with Staci:

Instagram: @thriveaccounting @staci.millard

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher takes listeners behind the scenes of her journey to writing her first book. She shares the real-life challenges of balancing her career as a realtor, coach, and mom while pursuing a long-held dream of becoming an author. Cher dives into the fears, self-doubt, and procrastination that many entrepreneurs face and offers actionable advice on staying aligned with your goals, defining your version of success, and taking bold steps forward in business and life.

In this episode you will hear:

• [00:41] Cher explains that this solo episode will focus on her journey writing her first book and the process of manifesting it while balancing life and business.
• [01:30] Cher reflects on her childhood dream of becoming a writer, inspired by Oprah Winfrey, and shares how she envisioned a life of writing and creating impactful books from a peaceful, intentional space.
• [04:15] She explains how working with realtors, workshops, and clients helped her identify the theme and structure for her book, emphasizing the importance of aligning the content with her own experiences and audience needs.
• [06:31] Cher shares the fears and self-doubt she experienced while starting the book, including procrastination and the anxiety of balancing multiple roles, which resonate with many entrepreneurs.
• [08:47] She discusses redefining success and learning to embrace simplicity, joy, and authenticity in business, encouraging listeners to focus on what truly matters instead of chasing constant growth.
• [11:16] Cher talks about her mission to create guidance she wished she had when starting her real estate career, providing actionable advice to help others avoid burnout and operate with ease and intention.
• [14:44] Cher outlines who the book is for, including female realtors, women in business, and corporate professionals, emphasizing the book’s value for anyone looking to simplify, grow, and enjoy their work.
• [16:06] She candidly discusses how procrastination and perfectionism create challenges when writing a permanent work like a book, and how she navigates these obstacles with intention and planning.
• [19:54] Cher shares her struggle with time management and blocking writing sessions in her calendar while balancing work, coaching, and family life, providing relatable insights for busy entrepreneurs.
• [22:52] She explains why she chose to document and share her book-writing journey, emphasizing that showing vulnerability can help others feel less alone and encourage them to start or finish their own projects.
• [23:41] Cher invites listeners to follow her Instagram series, Blank Page to Bestseller, and encourages engagement from anyone currently writing a book or considering starting one.

Connect with Cher: @chergoetz_

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Tina Goldrick, a full-time real estate agent with 18 years of experience in the industry. Tina shares how she moved from the casino industry into real estate, what it was like starting in a male-dominated office, and how the culture of collaboration has changed over time. She also opens up about routines, market shifts, client alignment, response time, and the business lessons that came from a challenging year.

In this episode you will hear:

• [01:32] Tina’s early days in real estate and what it was like entering a male-dominated industry.
• [04:47] How Tina’s real estate career evolved through teams, brokerage roles, listings, and eventually going individual.
• [07:12] The importance of building a real estate business that supports both professional success and family life.
• [08:10] Tina’s morning routine, from coffee and supplements to dog walks, fitness, and preparing for the day.
• [11:48] How routine impacts Tina’s mental health, productivity, and ability to stay grounded.
• [16:11] Tina’s honest take on the current real estate market and how it has shifted since 2024.
• [18:23] Why sellers need to understand pricing strategy and the risk of chasing a down market.
• [21:28] The simple business habits Tina has brought back, including handwritten notes, CRM updates, and database touchpoints.
• [23:32] Why consistent database follow-up still matters in a slower or more balanced market.
• [25:34] How Tina determines client alignment and why she has become more intentional about who she works with.
• [31:00] Tina’s biggest business flex: fast response time and staying on top of client communication.
• [34:58] The hardest season in Tina’s business and the personal and professional shifts that helped her move forward.
• [38:00] Tina’s experience at The Agency, meeting Mauricio Umansky, and her take on real estate reality TV.
• [47:12] What newer agents are struggling with and why lead generation, work ethic, and mentorship still matter.
• [55:36] Tina’s shoutouts to women in real estate and her excitement about expanding with Gale Group in KW.

Connect with Tina:

Instagram: @tinagoldrick_realestate

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher sits down with Elena Favaro Viana, founding member and managing partner of EFV Legal. Elena shares her unconventional path from international criminal law to building a law firm dedicated to supporting small businesses and entrepreneurs, particularly women. Together, they break down the realities of legal structures in business, including personal real estate corporations (PRACs), and discuss how mindset, strategy, and proper support systems can transform a business. This conversation blends practical legal insight with empowering perspective shifts for realtors and entrepreneurs ready to grow.

In this episode you will hear:

• [01:44] Elena’s career journey from international criminal law to launching a successful legal business during the pandemic.
• [04:21] Why many Canadian entrepreneurs avoid legal foundations and how this mindset limits business growth.
• [06:09] Understanding business liability from day one and the risks of operating without proper legal protection.
• [08:48] What a Personal Real Estate Corporation (PRAC) is and how it supports real estate professionals.
• [10:15] How PRACs enable tax planning strategies and reinvestment into your real estate business.
• [13:50] When realtors should consider incorporating and how to determine if a PRAC makes financial sense.
• [16:08] The true cost of maintaining a PRAC and why profitability is key before incorporating.
• [17:52] Strategic tax planning tips, including choosing a non-traditional corporate year-end.
• [19:32] Common mistakes when setting up a PRAC and why professional legal guidance is essential.
• [22:20] The importance of collaboration between your lawyer and accountant for optimal business structure.
• [27:05] A candid discussion on women in business, mindset, and the tendency to undervalue success.
• [32:09] Navigating entrepreneurship and motherhood while building a sustainable and fulfilling career.
• [40:35] Why a PRAC can be a powerful wealth-building strategy for realtors.
• [43:01] Building a strong professional team to support long-term business and financial growth.
• [44:40] Vision planning and focused execution as key drivers for scaling your business successfully.

Connect with Elena:

Instagram: @elenafavaroviana

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher records a solo reflection following her Women in Real Estate Day Retreat. She revisits her personal notes from the original Muskoka retreat and shares the key messages that resonated most from each speaker. Cher walks through insights on defining success, storytelling in business, mindset and belief, and social media strategy.

In this episode you will hear:

• [02:10] Andrea Parker’s concept of “Where’s the fun?” and how bringing joy and positivity into serious work environments can shift energy and connection.
• [04:22] The importance of defining your own version of success and why “success at the cost of yourself isn’t success.”
• [06:35] The prioritization exercise that forces clarity on what matters most and helps guide more intentional decisions.
• [08:34] How adding creativity and fun to everyday moments (like family time) can turn simple plans into meaningful experiences.
• [10:11] Alex’s approach to storytelling, focusing on transformation rather than listing events, and identifying the journey from “before” to “after.”
• [17:27] Marsha’s perspective on vulnerability creating deeper connections, and Cher’s personal story of sharing openly on social media during a career transition.
• [20:01] The idea that you can’t outwork a belief you don’t truly hold and how mindset impacts the ability to sustain success.
• [22:47] Recognizing when strengths like hustle, stop serving you and the importance of adjusting as life evolves.
• [28:02] The reminder that how you make people feel is more memorable than what you say, especially in client relationships.
• [29:02] Kristina’s insight that not all money is worth taking, and how social media can intentionally repel the wrong clients to attract the right ones.

This episode is a candid recap of the retreat’s most impactful lessons, offering practical reflections on mindset, business growth, and intentional living.

Connect with Andrea: @andreaparkerspeaks

Connect with Marsha: @marshavanw

Connect with Alex: @streetsays

Connect with Kristina: @kristina.bartold

Connect with Cher: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned:

https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with Varsha Pasel, a real estate advisor and host of the Life in Conversation podcast. Varsha shares her journey into real estate, shaped by personal life experiences and a desire to show up more intentionally for the people in her life. The conversation explores how her definition of success has evolved, the importance of self-trust, and how alignment in business leads to stronger client relationships.

In this episode you will hear:

• [02:17] Varsha shares her journey into real estate, highlighting how personal life experiences and navigating family health challenges influenced her decision to pursue a more purpose-driven career
• [04:33] Transitioning from a legal career into real estate, and how foundational knowledge in contracts and client advocacy shaped her approach to serving clients
• [06:35] The importance of recognizing when you’ve outgrown environments in business, and how personal and professional growth requires evolving
• [08:12] How Varsha’s definition of success evolved from traditional real estate metrics like transactions and awards to a values-based, client-centered approach
• [13:19] Identifying key gaps in the real estate industry, including education standards, representation, and the quality of client experience
• [15:32] The need for new voices in real estate, and how prioritizing authentic connection over transactional thinking creates stronger client relationships
• [16:45] Strategies for attracting aligned real estate clients through relationship marketing, open houses, and intentional social media presence
• [22:52] How self-awareness and internal work contribute to building a sustainable real estate business that feels aligned and authentic
• [23:25] Practical ways to build self-trust in business, including consistency, discipline, and following through on commitments to yourself
• [32:20] Varsha reflects on her unique edge in real estate, emphasizing service, attention to detail, and a client-first mindset
• [40:05] The importance of curiosity in real estate, especially when working with diverse clients
• [56:30] Letting go of a results-driven mindset and learning to embrace the process of growth in both business and personal development

Connect with Varsha:

Instagram: @varsha.pasel

Website: https://varshapasel.com/

YouTube: https://www.youtube.com/@varshapasel

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f