In this episode of the Better Your Business Podcast, Cher sits down with her Chief Content Officer, Kristine, for an honest and practical conversation about social media marketing for real estate agents. They talk about what to do when you only have 30 minutes a week for content, why you should stop worrying about trending sounds before you’ve even established a posting rhythm, and how to create content that actually sounds and feels like you.

In this episode you will hear:

• [03:30] – Kristine shares where realtors should actually start if they only have 30 minutes a week for content.
• [06:26] – Cher and Kristine talk about why chasing trending sounds makes no sense if you aren’t posting consistently yet.
• [08:58] – Kristine explains why your audience can tell when you genuinely don’t enjoy the content you’re creating.
• [10:20] – Kristine gets into why showing up and being seen online can feel so uncomfortable for some people.
• [10:56] – Kristine shares how you can slowly build your confidence with visibility instead of forcing yourself into the spotlight.
• [15:54] – Cher and Kristine talk about what actually happens when you take the step you’ve been afraid to take.
• [18:02] – Cher explains her favourite way to get past the “what if people judge me?” spiral.
• [20:04] – Cher shares how changing the way you talk to yourself about social media can change the way you show up.
• [23:45] – Kristine asks the question every realtor should answer before deciding that social media “isn’t working.”
• [26:17] – Kristine explains why Instagram Stories are so important for staying connected with the people who already know you.
• [29:50] – Cher and Kristine unpack why real estate marketing is different when you’re selling something that requires a huge amount of trust.
• [31:33] – Kristine shares how speaking to one specific person can make your real estate content feel so much more relevant.
• [32:23] – Kristine breaks down the three different points of view every realtor can use to make their content stand out.
• [38:05] – Cher and Kristine talk about how to stand out when it feels like every realtor is saying the exact same thing online.
• [41:03] – Kristine explains what “The Works” looks like and why having a content partner can take so much off a realtor’s plate.

Connect with Kristine: @socialswithkristine

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f