In this solo episode of Better Your Business, Cher breaks down exactly where her real estate deals came from this year—and reveals the simple 3-part marketing strategy behind it all. From community events to social media and email marketing, you’ll learn how to build trust, stay top-of-mind, and become the obvious choice for your ideal clients. If you're a real estate agent looking to grow your business through relationship marketing, this episode is packed with actionable insights you can implement right away.

In this episode you will hear:

• [00:55] – Cher introduces her simple but powerful 3-part marketing strategy: social media, email, and community events.
• [01:09] – She walks through her first deal and how years of community involvement turned into a client.
• [02:15] – You’ll hear how showing up at local events consistently led to multiple unexpected opportunities.
• [02:50] – Cher shares how referrals from past clients and industry connections continue to drive business.
• [03:45] – She explains how casual, everyday connections can quietly turn into paying clients over time.
• [04:07] – Learn why staying visible and consistent builds trust long before someone is ready to hire you.
• [05:15] – Cher highlights the importance of the “in-between moments” that actually influence buying decisions.
• [05:48] – She breaks down how to become the obvious choice so clients don’t even consider other agents.
• [06:48] – The big takeaway: meet more people and stay top-of-mind if you want consistent sales.
• [10:21] – She explains the difference between transaction count and sales volume—and why it matters.
• [11:30] – Cher calls out the trap of comparison and why it can hold you back in business.
• [12:01] – She reinforces that relationship-based marketing truly works when done consistently.
• [12:33] – She dives into “Value” and how to show up as both a real human and a helpful expert.
• [13:51] – Cher explains “Proof” and how to demonstrate credibility, even if you’re newer in the industry.
• [15:05] – She breaks down “Connection” and how sharing personal details builds trust with your audience.
• [16:30] – You’ll learn why familiarity makes clients choose you faster (without shopping around).
• [17:21] – Cher explains how to structure your marketing so connections naturally turn into clients.
• [17:37] – She shares real numbers and growth since 2022 to prove this strategy works.
• [18:30] – Final thoughts and encouragement to take action and trust the process.

Connect with Cher: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

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