In this episode of Better Your Business, Cher Goetz sits down with Tina Goldrick, a full-time real estate agent with 18 years of experience in the industry. Tina shares how she moved from the casino industry into real estate, what it was like starting in a male-dominated office, and how the culture of collaboration has changed over time. She also opens up about routines, market shifts, client alignment, response time, and the business lessons that came from a challenging year.

In this episode you will hear:

• [01:32] Tina’s early days in real estate and what it was like entering a male-dominated industry.
• [04:47] How Tina’s real estate career evolved through teams, brokerage roles, listings, and eventually going individual.
• [07:12] The importance of building a real estate business that supports both professional success and family life.
• [08:10] Tina’s morning routine, from coffee and supplements to dog walks, fitness, and preparing for the day.
• [11:48] How routine impacts Tina’s mental health, productivity, and ability to stay grounded.
• [16:11] Tina’s honest take on the current real estate market and how it has shifted since 2024.
• [18:23] Why sellers need to understand pricing strategy and the risk of chasing a down market.
• [21:28] The simple business habits Tina has brought back, including handwritten notes, CRM updates, and database touchpoints.
• [23:32] Why consistent database follow-up still matters in a slower or more balanced market.
• [25:34] How Tina determines client alignment and why she has become more intentional about who she works with.
• [31:00] Tina’s biggest business flex: fast response time and staying on top of client communication.
• [34:58] The hardest season in Tina’s business and the personal and professional shifts that helped her move forward.
• [38:00] Tina’s experience at The Agency, meeting Mauricio Umansky, and her take on real estate reality TV.
• [47:12] What newer agents are struggling with and why lead generation, work ethic, and mentorship still matter.
• [55:36] Tina’s shoutouts to women in real estate and her excitement about expanding with Gale Group in KW.

Connect with Tina:

Instagram: @tinagoldrick_realestate

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher sits down with Elena Favaro Viana, founding member and managing partner of EFV Legal. Elena shares her unconventional path from international criminal law to building a law firm dedicated to supporting small businesses and entrepreneurs, particularly women. Together, they break down the realities of legal structures in business, including personal real estate corporations (PRACs), and discuss how mindset, strategy, and proper support systems can transform a business. This conversation blends practical legal insight with empowering perspective shifts for realtors and entrepreneurs ready to grow.

In this episode you will hear:

• [01:44] Elena’s career journey from international criminal law to launching a successful legal business during the pandemic.
• [04:21] Why many Canadian entrepreneurs avoid legal foundations and how this mindset limits business growth.
• [06:09] Understanding business liability from day one and the risks of operating without proper legal protection.
• [08:48] What a Personal Real Estate Corporation (PRAC) is and how it supports real estate professionals.
• [10:15] How PRACs enable tax planning strategies and reinvestment into your real estate business.
• [13:50] When realtors should consider incorporating and how to determine if a PRAC makes financial sense.
• [16:08] The true cost of maintaining a PRAC and why profitability is key before incorporating.
• [17:52] Strategic tax planning tips, including choosing a non-traditional corporate year-end.
• [19:32] Common mistakes when setting up a PRAC and why professional legal guidance is essential.
• [22:20] The importance of collaboration between your lawyer and accountant for optimal business structure.
• [27:05] A candid discussion on women in business, mindset, and the tendency to undervalue success.
• [32:09] Navigating entrepreneurship and motherhood while building a sustainable and fulfilling career.
• [40:35] Why a PRAC can be a powerful wealth-building strategy for realtors.
• [43:01] Building a strong professional team to support long-term business and financial growth.
• [44:40] Vision planning and focused execution as key drivers for scaling your business successfully.

Connect with Elena:

Instagram: @elenafavaroviana

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher records a solo reflection following her Women in Real Estate Day Retreat. She revisits her personal notes from the original Muskoka retreat and shares the key messages that resonated most from each speaker. Cher walks through insights on defining success, storytelling in business, mindset and belief, and social media strategy.

In this episode you will hear:

• [02:10] Andrea Parker’s concept of “Where’s the fun?” and how bringing joy and positivity into serious work environments can shift energy and connection.
• [04:22] The importance of defining your own version of success and why “success at the cost of yourself isn’t success.”
• [06:35] The prioritization exercise that forces clarity on what matters most and helps guide more intentional decisions.
• [08:34] How adding creativity and fun to everyday moments (like family time) can turn simple plans into meaningful experiences.
• [10:11] Alex’s approach to storytelling, focusing on transformation rather than listing events, and identifying the journey from “before” to “after.”
• [17:27] Marsha’s perspective on vulnerability creating deeper connections, and Cher’s personal story of sharing openly on social media during a career transition.
• [20:01] The idea that you can’t outwork a belief you don’t truly hold and how mindset impacts the ability to sustain success.
• [22:47] Recognizing when strengths like hustle, stop serving you and the importance of adjusting as life evolves.
• [28:02] The reminder that how you make people feel is more memorable than what you say, especially in client relationships.
• [29:02] Kristina’s insight that not all money is worth taking, and how social media can intentionally repel the wrong clients to attract the right ones.

This episode is a candid recap of the retreat’s most impactful lessons, offering practical reflections on mindset, business growth, and intentional living.

Connect with Andrea: @andreaparkerspeaks

Connect with Marsha: @marshavanw

Connect with Alex: @streetsays

Connect with Kristina: @kristina.bartold

Connect with Cher: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned:

https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f