In this solo episode of Better Your Business, Cher breaks down exactly where her real estate deals came from this year—and reveals the simple 3-part marketing strategy behind it all. From community events to social media and email marketing, you’ll learn how to build trust, stay top-of-mind, and become the obvious choice for your ideal clients. If you're a real estate agent looking to grow your business through relationship marketing, this episode is packed with actionable insights you can implement right away.

In this episode you will hear:

• [00:55] – Cher introduces her simple but powerful 3-part marketing strategy: social media, email, and community events.
• [01:09] – She walks through her first deal and how years of community involvement turned into a client.
• [02:15] – You’ll hear how showing up at local events consistently led to multiple unexpected opportunities.
• [02:50] – Cher shares how referrals from past clients and industry connections continue to drive business.
• [03:45] – She explains how casual, everyday connections can quietly turn into paying clients over time.
• [04:07] – Learn why staying visible and consistent builds trust long before someone is ready to hire you.
• [05:15] – Cher highlights the importance of the “in-between moments” that actually influence buying decisions.
• [05:48] – She breaks down how to become the obvious choice so clients don’t even consider other agents.
• [06:48] – The big takeaway: meet more people and stay top-of-mind if you want consistent sales.
• [10:21] – She explains the difference between transaction count and sales volume—and why it matters.
• [11:30] – Cher calls out the trap of comparison and why it can hold you back in business.
• [12:01] – She reinforces that relationship-based marketing truly works when done consistently.
• [12:33] – She dives into “Value” and how to show up as both a real human and a helpful expert.
• [13:51] – Cher explains “Proof” and how to demonstrate credibility, even if you’re newer in the industry.
• [15:05] – She breaks down “Connection” and how sharing personal details builds trust with your audience.
• [16:30] – You’ll learn why familiarity makes clients choose you faster (without shopping around).
• [17:21] – Cher explains how to structure your marketing so connections naturally turn into clients.
• [17:37] – She shares real numbers and growth since 2022 to prove this strategy works.
• [18:30] – Final thoughts and encouragement to take action and trust the process.

Connect with Cher: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Megan Schnarr to unpack what it really means to step off the “expected” path and create a life that actually feels good. From navigating burnout and people-pleasing to trusting your intuition and redefining success, this episode is a must-listen for women in real estate who are ready for more.

In this episode you will hear:

• [00:50] Megan shares her role as a life design coach and explains how she helps women create a version of success that feels aligned, grounded, and intentional.
• [02:19] A powerful look at how conditioning, expectations, and societal norms keep us stuck on paths we didn’t consciously choose.
• [04:21] Megan opens up about hitting rock bottom, leaving corporate life, and walking away from people-pleasing to build a life on her own terms.
• [06:50] Growth isn’t glamorous. This stage is lonely, uncertain, and uncomfortable, but necessary for transformation.
• [09:13] A powerful metaphor that explains why most people stay in safe, predictable lives and what it really takes to step into the unknown.
• [11:17] Exploring how we’ve lost connection with our intuition and rely too heavily on external validation.
• [13:13] Megan introduces the concept of expanding your “surface area of luck” by changing your environment, circle, and exposure to new ideas.
• [15:20] A practical and relatable breakdown of how intuition feels in the body and why learning to trust it changes everything.
• [19:00] A mindset shift for high achievers who struggle with overcommitment, delegation, and saying no.
• [20:41] From childhood strengths to adult careers, Megan explains how we often build identities around what we’re good at, not what we enjoy.
• [24:50] Even in entrepreneurship, many professionals unintentionally rebuild rigid systems that limit freedom.
• [27:25] Breaking down manifestation and the reticular activating system (RAS) in a way that actually makes sense.
• [33:40] A simple but powerful example of how your expectations shape your experiences, both positively and negatively.
• [41:55] The impact of “speed to lead” culture and constant availability on burnout and emotional regulation.
• [44:09] Megan shares practical home systems, from daily laundry to meal planning that create more calm and clarity.
• [48:05] How repeatable systems free up mental space and eliminate unnecessary stress.
• [50:42] Why clear roles and responsibilities are essential for reducing overwhelm and resentment.
• [56:11] Small, aligned actions can create meaningful change without risking everything.

Connect with Megan:

Instagram: @meganschnarr

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Staci Millard, owner of Thrive Accounting, to explore how women in real estate can master their finances, adopt a CEO mindset, and grow their businesses intentionally. Staci shares insights from her journey as an entrepreneur, her approach to accounting and bookkeeping for realtors, and practical strategies for managing money, profits, and investments.

In this episode you will hear:

• [01:56] Staci shares her unique journey into entrepreneurship, emphasizing how her experience across multiple businesses shapes her approach to accounting and supporting business owners.
• [04:43] Staci and Cher discuss where women in real estate often underestimate themselves, highlighting the importance of confidence, mentorship, and exposure to aspirational “rooms” where growth feels normal.
• [09:30] Staci identifies common financial mistakes realtors make, including overlooking taxes and failing to track profitability, and emphasizes the need for intentional spending and reinvestment.
• [11:59] The discussion expands to potential investments for realtors beyond transactions, including real estate, angel investing, sponsorships, and building value-driven partnerships.
• [17:02] Cher and Staci explore the concept of realtors as CEOs, stressing the need to diversify income, manage finances strategically, and approach business with a long-term mindset.
• [17:45] Staci provides actionable steps for developing a CEO mindset, including building scalable systems, managing finances, and creating income streams that do not rely solely on personal input.
• [20:14] Staci outlines strategies for managing inconsistent income, emphasizing tracking committed expenses, lifestyle demands, and reverse-engineering sales targets to meet financial goals.
• [23:50] They discuss how realtors can identify the best marketing strategies for their unique strengths, testing approaches rather than blindly following others’ successes.
• [34:35] Staci provides expert advice on bookkeeping, write-offs, and accounting for realtors, explaining the importance of intention behind business expenses and separating personal and business finances.
• [39:40] Cher and Staci explore the psychological impact of inconsistent income and financial management, highlighting systems that help manage stress and create stability.
• [40:38] Staci offers guidance for women business owners who avoid dealing with money, encouraging small steps, hiring professionals, and intentionally building financial comfort.
• [45:22] Staci shares her financial rules, focusing on profitability, ROI, and systems that create repeatable results to support long-term business success.
• [53:39] Staci explains how Thrive Accounting differentiates itself by prioritizing client experience, providing clear, actionable financial reports, and supporting business owners year-round.

Connect with Staci:

Instagram: @thriveaccounting @staci.millard

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f