In this episode of the Better Your Business Podcast, Cher sits down with Phil Maurion from Visual Advantage to unpack what’s really working in real estate marketing right now and what’s quietly hurting your business. From client experience and consistency to AI, media strategy, and attracting the right type of client, this conversation dives into the real behind-the-scenes of building a scalable, relationship-driven business in a fast-evolving industry. Phil shares candid insights on why automation can backfire, how realtors are underutilizing their marketing assets, and the small shifts that can completely change how your listings perform.

In this episode you will hear:

• [01:47] – Phil shares the early beginnings of Visual Advantage when he was on his own journey to purchasing a home.
• [05:35] – Phil shares how important first impressions are in real estate and why your media quality directly impacts your credibility and client trust.
• [07:25] – The reality of client loyalty is broken down, with a focus on how consistency, quality, and reliable systems keep clients coming back.
• [11:42] – A candid conversation about automation and AI, and why overusing it can actually attract the wrong type of client.
• [15:02] – Phil shares his experience while growing a business and growing a family at the same time.
• [19:01] – Phil explains who he wants to hire and the strategy behind that to continue to grow the business.
• [21:23] – How you attract clients based on how you present your brand, messaging, and overall customer experience.
• [32:03] – Building a client base through word of mouth and in-person brokerage presentations, rather than relying solely on social media.
• [42:00] – A deep dive into real estate video marketing, including lifestyle content, attention-grabbing visuals, and storytelling that sells.
• [44:32] – Creative listing video features from lighting effects to interactive elements that elevate listings and capture buyer attention and how we use AI to generate this.
• [51:10] – The shift toward shorter, faster-paced video content and how changing attention spans are influencing marketing strategies.
• [01:00:24] – Phil shares his passion for racing and what he enjoys doing during down time.
• [01:04:23] – What’s next for Visual Advantage, including a major focus on pre-sale outreach, faster delivery, and elevated customer service.
• [01:05:00] – Phil breaks down the three key areas of growth: pre-sale, production experience, and post-sale support—and why all three matter.

Connect with Phil:

Instagram: @visual_advantage_ca

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

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