検索キーワード： ナレーター "Jonathan Todd Ross" すべてのカテゴリー

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

1983: Three students from a small college embark on a week-long road trip to film a documentary on roadside memorials for their American Studies class. The project starts out as a fun adventure with long stretches of empty road and nightly campfires where they begin to open up with one another. But as they venture deeper into the Appalachian backwoods, the atmosphere begins to darken. They notice more and more of the memorials feature a strange, unsettling symbol hinting at a sinister secret.

From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

The first authoritative biography of film legend Bruce Lee, who made martial arts a global phenomenon, bridged the divide between Eastern and Western cultures, and smashed long-held stereotypes of Asians and Asian Americans. Forty-five years after Bruce Lee’s sudden death at age 32, journalist and best-selling author Matthew Polly has written the definitive account of Lee’s life. It’s also one of the only accounts; incredibly, there has never been an authoritative biography of Lee.

From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

When award-winning economist Emily Oster was a mom-to-be herself, she evaluated the data behind the accepted rules of pregnancy, and discovered that most are often misguided and some are just flat-out wrong. Debunking myths and explaining everything from the real effects of caffeine to the surprising dangers of gardening, Expecting Better is the book for every pregnant woman who wants to enjoy a healthy and relaxed pregnancy—and the occasional glass of wine.

After discussing what an algorithm does and how its effectiveness can be measured, Louridas covers three of the most fundamental applications areas: graphs, which describe networks, from eighteenth-century problems to today's social networks; searching, and how to find the fastest way to search; and sorting, and the importance of choosing the best algorithm for particular tasks. He then presents larger-scale applications: PageRank, Google's founding algorithm; and neural networks and deep learning.

The devastation of 7 October 2023 and the horrors that followed astounded the world. But the Israel-Palestine conflict didn't start on 7 October. It didn't start in 1967 either, when Israel occupied the West Bank, or in 1948 when the state of Israel was declared. It started in 1882, when the first Zionist settlers arrived in what was then Ottoman Palestine. Ilan Pappe untangles the history of two peoples, now sharing one land.

Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.

The best seller that helps you say, "I just said 'no', and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best seller with revolutionary new techniques for getting your own way.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

There is no more universal truth in life than death. No matter who you are, it is certain that one day you will die, but the mechanics and understanding of that experience will differ greatly in today's modern age. Dr. Haider Warraich is a young and brilliant new voice in the conversation about death and dying started by Dr. Sherwin Nuland and Atul Gawande. Dr. Warraich takes a broader look at how we die today, from the cellular level up to the very definition of death itself.

A legendary diplomat, scholar, and civil rights leader, Ralph Bunche was one of the most prominent Black Americans of the twentieth century. The first African American to obtain a political science Ph.D. from Harvard and a celebrated diplomat at the United Nations, he was once so famous he handed out the Best Picture award at the Oscars. Yet today Ralph Bunche is largely forgotten. In The Absolutely Indispensable Man, Kal Raustiala restores Bunche to his rightful place in history.

From legendary historian Adam Hochschild, a groundbreaking reassessment of the overlooked but startlingly resonant period between World War I and the Roaring Twenties, when the foundations of American democracy were threated by war, pandemic, and violence fueled by battles over race, immigration, and the rights of labor

Colin MacIntyre's life as a NASA astronaut might not have been exciting, but at least it was orderly. Unfortunately, he's been tapped for greater things, and he isn't too sure he likes it. First he was kidnapped by an ancient, self-aware starship masquerading as Earth's moon. Then he was drafted as its captain to suppress a 5,000-year-old mutiny. And then he had to mobilize the planet against the attack of an eons-old ancient menace dedicated to the eradication of all intelligent life in the galaxy! It's hard to blame him for feeling a little stressed....

In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze - remember when it seemed plausible that IBM's Watson could cure cancer? - to explain how businesses can put artificial intelligence to work now, in the real world.

The restoration agriculture system described in this award-winning book works! It is possible for humans to produce staple foods using perennial agricultural ecosystems that actually improve the quality of the environment. This can be done on a backyard, farm, or ranch scale and is needed right now - on a global scale. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel, and many other needs.

Each essay illuminates the life of a single species and its relationship to humans, and how these species can help us understand birds in general. A dedicated birdwatcher and teacher, Gedney finds wonder not only in the speed and glistening beauty of the Anna's hummingbird, but also in her nest building. He acclaims the turkey vulture's and red-tailed hawk's roles in our ecosystem, and he venerates the inimitable California scrub jay's work planting acorns.