検索キーワード (ナレーター："Jonathan Todd Ross")(すべてのカテゴリー)

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His best-selling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever

On March 11, 2011, an earthquake large enough to knock the earth from its axis sent a massive tsunami speeding toward the Japanese coast and the aging and vulnerable Fukushima Daiichi nuclear power reactors. Over the following weeks, the world watched in horror as a natural disaster became a man-made catastrophe: fail-safes failed, cooling systems shut down, nuclear rods melted.

In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control. To help us lose weight and recover our health, Robert Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation.

A comprehensive and practical guide to the stock market from a successful fund manager - filled with case studies, important background information, and all the tools you’ll need to become a stock market genius. Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss.

The first authoritative biography of film legend Bruce Lee, who made martial arts a global phenomenon, bridged the divide between Eastern and Western cultures, and smashed long-held stereotypes of Asians and Asian Americans. Forty-five years after Bruce Lee’s sudden death at age 32, journalist and best-selling author Matthew Polly has written the definitive account of Lee’s life. It’s also one of the only accounts; incredibly, there has never been an authoritative biography of Lee.

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

Peace on Earth isn’t everyone’s cup of tea in Charlotte MacLeod’s “A Cozy for Christmas”. Peter Lovesey’s “The Haunted Crescent” delivers a holiday ghost story with a twist. A training session for department-store Santas turns up Saint Nicks who are anything but angels in Isaac Asimov’s “Ho, Ho, Ho”. Marcia Muller’s “Silent Night” finds a tough private investigator searching San Francisco’s Tenderloin district - and discovering something unexpected.

When you think of evolution, the picture that most likely comes to mind is a straight-forward progression, the iconic illustration of a primate morphing into a proud, upright human being. But in reality, random events have played huge roles in determining the evolutionary histories of everything from lions to lobsters to humans. However, random genetic novelties are most likely to become fixed in small populations. It is mathematically unlikely that this will happen in large ones. 

When does a scientific discovery become accepted fact? Why have scientific facts become easy to deny? And what can we do about it? In The Workshop and the World, philosopher and science historian Robert P. Crease answers these questions by describing the origins of our scientific infrastructure - the “workshop” - and the role of 10 of the world’s greatest thinkers in shaping it. As today’s politicians and government officials increasingly accuse scientists of dishonesty, conspiracy, and even hoaxes, engaged citizens wonder how we got to this level of distrust....

A 23-year veteran of emergency medical services, paramedic Matthew Sias took a detour in his career to pursue the death-care business and found a complementarity between two seemingly divergent careers. Silent Siren: Memoirs of a Life Saving Mortician is the record of some of the more memorable calls he has responded to through the years.   

What is more important? Friendship, loyalty, or love? Colleen Hoover and Griffin Peterson collaborate once again to bring fans of Maybe Someday back into the musical world of Ridge Lawson and Sydney Blake.

CASPers - Combat Assault Systems, Personal - are the lords of the future battlefield. The massive mechs were created to give humanity an edge against the rest of the mercenary forces in the Galactic Union. Just like today's tanks, though, massive amounts of armor and weaponry just make the CASPers "hard to kill", not "invulnerable". There are things in the galaxy even stronger than the CASPer, and when humans run up against them, it's up to the human inside to figure out a way to snatch victory from the jaws of defeat.

The world of quantum physics is generally thought of as hopelessly esoteric. But, believe it or not, even the most mundane of everyday activities is profoundly influenced by the abstract and exotic world of the quantum. In Breakfast with Einstein, Chad Orzel illuminates the strange phenomena lurking just beneath the surface of our ordinary lives by digging into the surprisingly complicated physics involved in his (and anyone's) morning routine.

Why are we the way we are? Why do some of us find it impossible to calm a quick temper or to shake anxiety? The debate has always been divided between nature and nurture, but as psychology professor Daniel P. Keating demonstrates in Born Anxious, new DNA science points to a third factor that allows us to inherit both the nature and the nurture of previous generations - with significant consequences. 

So you have a brilliant idea for a digital product. Now what? This concise, easy-to-listen-to manual will walk you through the steps of creating great apps and other products. With an unwavering focus on user experience and a commitment to ongoing iteration, the authors break down all the elements and exercises that go into creating products people won’t just buy, but will love to use. 

The tech boom of our time is changing San Francisco at warp speed. Famously home to artists and activists, and known as the birthplace of the Beats, the Black Panthers, and the LGBTQ movement, the Bay Area has been transformed by Silicon Valley. But the richer the region gets, the more unequal and less diverse it becomes, and the cracks in the city's facade begin to show. Inspired by Studs Terkel's classic works of oral history, writer Cary McClelland has spent years interviewing people at the epicenter of the Bay Area's rapid change: tech innovators, venture capitalists, coders, homeless advocates, pawn brokers, prosecutors, public defenders....

The inside account of an iconic team in baseball history: the 1969 New York Mets - a consistently last-place team that turned it all around in just one season - told by ’69 Mets outfielder Art Shamsky, Hall of Fame pitcher Tom Seaver, and other teammates as they reminisce about what happened then and where they are today.

Darius vaporized the Cygnian home world to end the war before it began. It didn’t work. Little does he know, he's been played for a sucker from the start. Terrible as the Cygnians are, there is a more ruthless enemy manipulating the Union to tear itself apart in a bloody war between the Revenants and the Cygnians. Darius is surging up the ranks in the Revenant fleet, winning victory after victory, but they're all hollow with his daughter, Cassandra, frozen in cryo and no way to safely wake her.